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JULY 15, 1915. 



The Florists' Review 



11 



When the Big Trained Plant is Finished, Ready for the Show, the Problem theb Becomes One of Transportation. 



without entailing any liability on the 

 part of the club. The advantage urged 

 in favor of having a spring show alter- 

 nate with one in the fall lies in the 

 fact it gives the exhibitors an oppor- 

 tunity to display an entirely different 

 kind of stock and thus stimulate the in- 

 terest of the public; and, further, it 

 makes two shows serve for three years. 

 It was suggested by the Horticultural 

 Society and accepted by vote of the 

 club that those contributing to the guar- 

 antee fund shall receive ten per cent 

 of the profits, if there are any, of the 

 show, the balance to be divided equally 

 between the two organizations. In 

 conformity with the action of the Hor- 

 ticultural Society, it was voted to draw 

 a voucher on the club treasury for $250 

 to be added to a like amount appro- 

 priated by the society for the purpose 

 of making a deposit of $500 on the rent 

 for the Coliseum. All minor details of 

 the show will be worked out by special 

 committees. There are no developments 

 in the arrangements for the club picnic 

 other than those reported in The Re- 

 view of July 8. 



Miscellaneous Business. 



The following were elected to mem- 

 bership: George C. Weiland, Evanston; 



H. B. Kennicott, R. R. Brenton and 

 Max Ringier, all of 165 North Wabash 

 avenue; G. F. Sykes and James M. 

 Brown, of Lord & Burnham Co.; Charles 

 Mathes, Western Springs, 111. Applica- 

 tion for membership was made by Allie 

 Zech, 30 East Randolph street; Morris 

 Grossberg, 56 East Randolph street, 

 and John Michal, 7045 Stony Island 

 avenue. Before bringing the business 

 session to a close, Gujc- French, chair- 

 man of the transportation committee, 

 urged on all members the desirability 

 of a larger representation at the San 

 Francisco convention of the S. A. F. 

 Mr. French is in receipt of several res- 

 ervations from the east. 



Business Efficiency. 



The feature of the evening was a 

 talk on business efficiency by Harry 

 Newman Tolles, of the Sheldon School 

 of Salesmanship. Mr. Tolles laid par- 

 ticular stress on confidence and service 

 as being prime factors in the building 

 up of a commercial success. In the 

 course of his talk, Mr. Tolles defined 

 personality as being that positive ele- 

 ment in one's make-up that inspires 

 confidence. Confidence he in turn de- 

 fined as the foundation on which is 

 builded the superstructure of modern 



business. But service must be under- 

 stood aS the ground in which is im- 

 bedded the foundation of confidence. 

 He urged upon all the fact that to have 

 success you must have efficient coopera- 

 tion; to have efficient cooperation you 

 must have efficient employees, and to 

 have these you must be efficient your- 

 self. It is needless to say that the 

 members of the florists' trade are al- 

 ways highly appreciative of every op- 

 portunity afforded them for advance- 

 ment in business or trade methods, 

 and showed their appreciation by secur- 

 ing from Mr. Tolles and his companion, 

 Robert E, MacCarty, also of the Sheldon 

 school, a promise of more talks at fu- 

 ture meetings. 



The Exhibits. 



A splendid vase of Russell roses was 

 exhibited by French & Salm, of Union 

 Grove, Wis., and two large vases of 

 Gold Medal hybrid delphinium were 

 shown by Vaughan's Greenhouses, 

 Western Springs, 111. A. T. Pyfer ex- 

 hibited a vase of new daisies, origi- 

 nated by Charles Gebhardt, of Lake 

 Geneva, Wis. 



Refreshments were served as usual 

 and, judging from the innumerable ex- 

 pressions of pleasure and the late hour 



Trained Chrysanthemum Plants, the Largest Thus Far That Have Been Grown in America. 



