38 



The Florists^ Review 



JoLY 15, 1915. 



12 



PAGES OF BETAXLEBS' CARDS 



TM8 department for the cards of 

 Leading Retail Florists— those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. ; 



Are you sending and receiving^ your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 your customers know yon] 

 can perform this service I 

 for them. To receive your I 

 ■hare— well, The Beview's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — ^now 

 — before you forget it? 



..Jflodst... 



'. > 



to|l< aid /BulUuui Bvtt. 



•ott 



St loth, iBo., September 5, 1914. 



Florlete' Review, 

 Chicago, 111. 



Gentlemen:- 



Durlng the eix MONTHS from Uaroh 4 to September 4 

 I have received from other Florlete, by mall, telegraph or 

 cable, orders to the amount of S513.35 ae a result of my ad- 

 vertisement In the Retailers' department of The Review. With 

 the allowance to senders the record for SIX MONThS la: 



Value of orders received- $513.35 



Less 30% allowed senders 103.60 



Net value of orders for SIX MONTHS-- 410.65 



It should be noted th^t this showing covers the 

 DULL SUMMER MONTHS, when any addition to a noriste's busi- 

 ness is decidedly welcome. 



Retail Florists not advertising in The Review 

 should profit by this letter. 



Hespeotf]^ 



.^ 



AIX. ORDSBS FOR 



Oakland, San Francisco 

 and Vicinity 



carefully executed: also aboard all outeoliut 

 steamers. 



THORSTED FLORAL CO. 

 1427 Broadway, OAKLAND. CAL. 



Orders for TEXAS 



THE 



FLORIST 



KERR 



HOUSTON, TEXAS 



Me mber Floriata' Telegraph Delivery 



HOUSTON. TEXAS 



''Forestdale'' 



The Flower Shop 



S«v«n Entries — Fiv« Prizes 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lang Floral & Nursery Co., ;S.i' 



Write or wire headquarters for flowers for Texas, 

 Oklahoma, Louisiana, New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GREVE, Prop. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telegraph Delivery Ass'n. 



ARTHUR F. CRABB 



GRAND RAPIDS, MICH. 



Prompt Service to any point In MlchlBan 

 ST. LOUIS. 



The Market. 



In speaking of the local wholesale 

 market, 1 hardly know what to say, 

 except to repeat that a big glut of all 

 seasonable flowers is on. The demand 

 has greatly fallen oflf of late. From 

 the reports of the retailers, business is 

 dull; even funeral work is not up to 

 the usual mark. To say everything is 

 plentiful, is putting it mildh'. There 

 was an abundance of good roses in all 

 varieties in the market last week. The 

 majority, however, were badly mil- 

 dewed, on account of the continuous 

 rains. Carnations, too, are abundant, 

 but of poor quality, with only a small 

 percentage of first grade stock. The 

 great glut of gladioli is here. The de- 

 mand for these is fairly good, but the 

 trade cannot consume the large daily 

 consignments. First-class stock brings 

 only $1.50 per hundred and $7..50 in 

 thousand lots. Asters are beginning to 

 come in and these, too, are booked for 

 heavy consignments. Sweet peas and 

 lilies have but little demand at present. 

 An abundance of outdoor stock is com- 

 ing in, including extra good dahlias. 



Club Meeting. 



The Florists' Club held its monthly 

 meeting, July 8, in Odd Fellows' hall. 

 The strong and appealing notices sent 

 out by the secretary brought out the 

 largest attendance of the year. It was 

 also one of the most interesting meet- 

 ings the club has held. 



J. F. Ammann, chairman of the com- 



MT. CLEMENS, HIGH. 



Rock Garden Greenhouses 



AUG. VON BOKSKLA6KR 



NORTH GRATIOT AVENUE 



Member of the Florists' Telegraph Delivery 



scHRoerej» 



**• 56 Broadway *• 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Corner Broadway and Gratiot Ave., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 

 J. B QOBTZ SONS 



SAGINAW, MICH. 



or any City in Michigan. 



Mlf^Hlf^AN ORDERS wUl be car» 

 I^lI^IilW>«r^ fully cared for bf 



HENRY SMITH 



WholesaleandRetalinorifltofORAMDmHPt 



BAHLE CREEK. MICHIGAN 



8. W. COGGAN, Florist 

 11 WEST MAIM STRgrr 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bemb Floral C«., A»bertpPocheion. ,53 ^^ ^^ 



