14 



The Florists' Review 



ivix 22. 1915. 



The Convention Program 



THE PROGRAM for tlic tliirty-first annual convention of the Society of Ameri- 

 can Florists, to be held at San Francisco, has been planned to cover three 

 days, August 17 to 19, the customary entertainment features of the fourth day 

 having been omitted in view of the fact that Friday, August 20, has been designated 

 S. A. F. day at the exposition. In? fact, the idea of the program makers has been 

 to allow the visiting florists as large a proportion of their time as possible for visiting 

 the exposition. To this end, the reading of essays has been omitted; the few that 

 have been arranged for will be printed in the proceedings of the convention. 



Hotel headquarters will be at the St. Franois, at Geary and Powell streeta The 

 convention sessions will be at the Civic Center Auditorium, at Hayes and Larkin 

 streets. Here, too, will be the secretary's oflBce. At present the secretary's address 

 is, care of Daniel MacRorie, 430 Phelan building, San Francisco. 



2 H M.- 



8 P. M. 



« A. M 

 10 A. M 



10:30 A 



2 P. M 

 2 P. M. 



9 A. M 



10 A. M 



11 A. M 



2 P. M. 



2 P. M. 



FIRST DAY, TUESDAY, AUGUST 17. 

 Opening Session. 

 -Opening exerci.ses in Halls H, 1 antl .J, east side fourth tloor, Civic Center Audi- 

 torium. 

 Address of Welcome, by Hon. Jas. Rolph, Jr., Mayor of San Francisco. 

 Response, by W. F. Gude. 

 President Welch's Address. 

 Reading Minutes of Executive Board. 

 Report of the Secretary. 

 Report of the Treasurer. 

 Reports of State Vice-Presidents. 



Consideration of Invitations for Meeting Place for 191C. 



Evening Session. 

 -Balloting for Jleeting Place for 1910, at St. Francis Hotel, Geary and Powell 

 streets. 

 Reception to President Welch, at the St. Francis Hotel. Music; Dancing; Refresh- 

 ments. Strictly Informal. 



SECOND DAY, WEDNESDAY, AUGUST 18. 

 Morning Session. 



— Meeting of the Florists' Telegraph Delivery Association. 

 — Session S. A. F. 



Report of the National Flower Show Committee, George Asmus, Chairman. 



Discussion. 



Nomination of Officers for 1916. 



Report of the Judges of the Trade Exhibition and the Convention Garden. 



Report of the Committee on the President's Address. 



Discussion. 

 M. — Annual Meeting of the Ladies' Society of American Florists. 



Afternoon Session. 



— Bowling Contest of the Ladies of the S. A. F. at alleys to be provided. 

 — Session S. A. F. 



Discussion, "Are Not Insurance Rates on Modern Greenhouse Establishments Too 

 High, in View of the Lighter Risks Accruing from Better and Less Dangerous 

 Construction?" Led by Wm. F. Kastlng. 

 Report of the Committee on National Publicity, Irwin Bertermann, Chairman. 

 Discussion. 



THIRD DAY, THURSDAY, AUGUST 19. 

 Morning Session. 



. — Meeting of the Florists' Hail Association. 



, — Meetings of Rose, Carnation, (Chrysanthemum and Gladiolus Societies. 



. — Election of Officers of the S. A. F. for l»l<i. Polls open from 11 A. M. to 12 M. 



, — Question Box. Afternoon Session. 



Deferred Business. 

 , — Annual Bowling Tournament, S. A. F., at Grany's alleys, 924 Market Street. 



a lecture will be given: "How to Ar- 

 range Flowers Artistically," by Max 

 Schling, New York; "The Varieties of 

 Gladioli," by Arthur Cowee, Berlin, 

 N. Y.; "How Best to Grow Gladioli by 

 .the Amateur," by Maurice Fuld, New 

 York. The fourth day being Sunday, 

 the lecture has been omitted. Every 

 evening from 8 to 10 selections will be 

 rendered by Schwab 's orchestra, the 

 best in Atlantic City. 



The hall has been divided into spaces, 

 each measuring 6x20 feet, which con- 

 stitute the exhibition space. Every 

 exhibitor must try to break away from 

 the old methods of exhibiting, and show 

 his flowers in an original and artistic 

 way, so that the entire show will be a 

 thing of beauty, f^xhibitors are charged 

 rental of $20 for each space, but the 

 committee pledges itself to refund this 

 amount if the returns from the show 

 warrant it. A number of spaces are 

 unengaged, and applications should be 

 made at once, to Maurice Fuld, 1 Madi- 

 son avenue, New York. 



The committee is confident that if the 

 weather conditions are favorable, our 

 show will draw an attendance of 100,- 

 000 people during the four days, so that 

 the exhibitors have a splendid oppor- 

 tunity of making their exhibits profita- 

 ble. The committee from the first has 

 jdanned this exhibition for the exclu- 



sive benefit of the American growers 

 and dealers, and they will encourage 

 all exhibitors to book as much business 

 as they possibly can. Applications from 

 foreign firms, both for exhibition space 

 and for advertising space in the sou- 

 venir bulletin, have been refused. 



A special souvenir bulletin and pro- 

 gram is in the course of construction, 

 and the committee is glad to announce 

 that the advertising space in this bul- 

 letin has been completely covered, and 

 that further applications must be re- 

 fused. The bulletin will contain as con- 

 tributors the names of every prominent 

 gladiolus grower, and 10,000 copies will 

 be published, which will be sold at the 

 exhibition at 10 cents each. 



The entire week will be known in 

 .\tlantic City as gladiolus week. This 

 has been originated by the publicity bu- 

 reau and the Hotelmen 's Association of 

 Atlantic City, who are cooperating with 

 our committee to make our show a 

 tremendous success. The growers from 

 all over the country will contribute in 

 the neighborhood of 100,000 spikes of 

 cut gladioli, which will be furnished 

 free of charge to all the beach front 

 hotels, who will use them to decorate 

 their dining rooms. In return the hotels 

 will prominently advertise our show on 

 their dailv menus. 



In a further advertising campaigii 

 the newspapers of Atlantic City wili 

 help us, and lithograph signs will be 

 prominent in the lobbies of the hotel 

 and in all the shop windows along tlic 

 Boardwalk. 



The committee will gladly help to 

 arrange hotel accommodations for those 

 attending the show. 



For the benefit of those who are 

 rather handicapped in the knowledge oi 

 arranging flowers artistically, an artist 

 has been engaged who will help every 

 exhibitor to accomplish what he is 

 after. The hall will be open the day 

 previous to the show, and a carpentei 

 and sign painter wili be on hand to be 

 of further assistance. 



Special Exhibition Committee, 



Maurice Fuld, chairman, 

 •' Mrs. B. Hammond Tracy, 

 Arthur Cowee, 

 George W. KeiT. 



BUSINESS EM£ABBASSM£NTS. 



Philadelphia, PA. — The Johnson Seed 

 Co., 217 Market str«et, was adjudged 

 an involuntary bankrupt in the United 

 States District court here July 19. The 

 petitioners and the amounts claimed 

 are: Ida Nefif Johnson, $2,197.75; Henrv 

 F. Michell Co., $53.80; W. Atlee Burpee 

 & Co., $442.46. Frank A. Harrigau, 

 attorney for the petitioners, was ap- 

 pointed receiver with authority to con- 

 tinue the business for thirty days and 

 more if need be. Receiver Harrigau 

 places the liabilities at $18,000, of 

 which $3,000 is for rent. The assets, 

 according to the books, are $28,001). 

 There is no real estate. 



The business is one of the oldest in 

 the trade, having existed in one form 

 or another for forty-five years. For 

 twenty-five years it was a partnership 

 between Herbert W. Johnson and Wal- 

 ter P. Stokes, trading as Johnson & 

 Stokes. When this partnership expired 

 by limitation, July 1, 1906, the business 

 occupied a double store at 217 and 219 

 Market street and was continued as 

 two separate concerns, the store beinj; 

 divided, the one at 219 Market street 

 being known as Stokes Seed Store and 

 the one at 217 Market street as the 

 Johnson Seed Co. At that time Her- 

 bert W. Johnson was president and 

 Clifford Phillip secretary and treasurer. 

 Associated with them were Wm. .1. 

 Sherry and Joseph W. Bradley, all hav- 

 ing for eighteen years been with John 

 son & Stokes. Many changes have oc- 

 curred since then. Ill health overtook 

 Herbert W. Johnson, who had been one 

 of the active men of the trade, being 

 elected president oi the American Seed 

 Trade Association in 1889, and for a 

 number of years the business has been 

 in charge of his two sons. The present 

 officers of the company are: President, 

 Herbert W. Johnson; treasurer, Her- 

 bert W. Johnsoji, Jr.; secretary, Xeff S. 

 .Johnson. 



Chatham, N. J. — Samuel Luin. ot 

 Main street, against whom iincJiintary 

 bankruptcy proceedings were recently 

 started, has filed a schedule of his as- 

 sets and liabilities with Referee Atwood 

 L. De Coster. According to this sched- 

 ule, his assets are $96,428, and his lia- 

 bilities are $65,975. The assets con- 

 sist ])rincipally of real estate, which is 

 valued at $96,129. Liens amounting to 

 $23,000 are held against the property 

 by creditors. Of this amount, $21,666 

 is for secured liabilities. Although his 

 schedule would indicate that Mr. Luni 



