The Florists^ Review 



Jolt 22, 19 IS. 



'■Mi:- 



12 



^PT 



PAaES OF BETAII^BBS' OABDS 



Thla departmeQt for tbe cards of 

 Leading Betall Florlsta — ^those flo- 

 rists who havo the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 yelopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are yon sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 jrour customers know yonj 

 can perform this servicel 

 for them. To receive yonr| 

 share— well. The Beview's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — now 

 —before you forget it? 





'.,-?"»•'"»•»>! '■ * 



wm Mi ntumt iKt. 



Stl0rif./Ba., September 5. 1914. 



Florlete* Review, 

 Chicago, 111. 



Oentleoen:- 



Durlng the SIX MONTHS from Uaroh 4 to September 4 

 I have received from other Florlete, by mall, telegraph or 

 cable, orders to the amount of §51.1.35 ae a result of my ad- 

 vertisement In the Retailers' department of The Review, with 

 the allowance to senders the record for SIX MONTmS la: 



Value of orders received $513.35 



Less 30% allowed senders- 103 . 60 



Net value of orders for SIX MONTHS— 410.65 



It should be noted th<it this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Florists 's busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter, 



Respectfj^ 



,^H^t,p^ 



A^ 



AUL ORDBB8 POB 



Oakland, San Franclsce 

 and VIelnlty 



carefally executed: also aboard all outgoing 

 steamers. 



THORSTED FLORAL CO. , 

 14S7 BrosMlway, OAKLAND, CAT. 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member Florliti' Telegraph Delivery 



HOUSTON. TEXAS 



'Torestdale'' 



The Flower Shep 



<» vn Eiitrl»« — FIv Prlx»« 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lansrionil& Nursery Co., iSti' 



Write or wire headquarters for flowers lor Texas, 

 Oklahoma, LoaUiana. New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GREVC, Prop. 



EL PASO, TEXAS 



POTTIR FLORAL CO. 



Members Florists' Telegraph Delivery Ass'il. 



Arthur F. Crabb 



GRAND RAPIDS, MICH. 



Promvt Sarvtoe to any point In mohican 



BOSTON. 



The Market. 



We have had our first really hot 

 wave of the summer, accompanied by 

 an excess of humidity. This seems to 

 have completely extinguished all life 

 remaining in the cut flower business. 

 July 16 and 17 were excessively dull, 

 and no improvement is noticeable dur- 

 ing the present week. Sweet peas are 

 the most popular flowers at present. 

 Their quality is not of the best, but 

 good flowers move more readily than 

 roses or carnations. Roses are in re- 

 duced supply, but are of good quality 

 for summer, with a feeble demand. 

 Ophelia is one rose which always sells 

 out clean. Reds have moved fairly 

 well; 80 have Russell, Taft and Mock. 

 Carnations are nearing the end; flowers 

 are getting small and spidery, and the 

 prices are low. 



Gypsophila elegans ajid paniculata 

 are in oversupply. The double form of 

 paniculata sells much the better. The 

 trade in valley and lilies is at a low 

 ebb, and there are few calls for cat- 

 tleyas or gardenias. Gladioli are 

 druggy, and bachelor's buttons and 

 sweet sultans are harder to move. A 

 variety of other flowers arrive, but 

 there is practically no call for them. 



Field Day at Newport. 



The Gardeners' and Florists' Club 

 held a field day at Newport, B. I., July 

 15, the opening day of the sweet pea 

 show. There were 126 passengers who 

 made the trip from Boston on two spe- 



8CHRoerej» 



^* 86 Broadway T 



DETROIT 



MICHIQAN 



John Breitmeyer's Sons 



Cwiff ftvadway ud Gratiit Are^ 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



A Card This Size 



Costs Only 70c per 'Week 

 on Yearly Order 



It wonld keep your uame and year tecllltlee 

 before the whole trade. 



▲ half-Inch card costs only SSc per week on 

 yearly order. 



J. B QGETZ SONS 



SAGINAW, MICH. 



or any City in Michigan. 



Mll^if lAAN ORDERS will be cu* 

 PllV»IllUA«i^ fully cared for by 



HENRY SMITH 



Wholesale andBetailFloriBtofORAIIP WAFIDt 



BAHLE GREEK, MICHIGAN 



t. W. COQOAN, Florist 

 11 W1«T IWAIM OTItOT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Beab Flml Ct^ Albert^ochelon. ,5j ^^ ^ 



