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64 



The Florists^ Review 



Jolt 22, 1915. 







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IiOS ANGELES. 



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Pacific Coast Department 



The Market. 



The call during the week has been 

 for purple and white for the Elks ' deco- 

 rations and floats. Asters and statice 

 have been in great demand. In addi- 

 tion there has been enough funeral work 

 to keep things humming. Altogether, 

 the first half of July has been away 

 above the average, and, although a few 

 people around the stores are talking of 

 vacations, most of them are sticking 

 close to work as yet. Gladioli are now 

 at their best and are plentiful, with a 

 good demand. Dahlias are showy, but 

 are unsalable in large quantities, except 

 in a week like the present, when large 

 decorations are plentiful. 



A noticeable feature has been the big 

 demand for orchids and their compara- 

 tive scarcity. Cattleya Gaskelliana and 

 a few late Mossiae form the prin- 

 cipal offerings and C. gigas is coming in 

 slowly. Valley is poor in quality as a 

 rule, though some good local-grown 

 stock is shown. Greens are in big 

 demand. 



B. P. O. E. 



These letters have been written large 

 on Los Angeles this week. Probably 

 some florists know their meaning. Here 

 the general idea is: "Best People On 

 Earth." In some of the smaller towns 

 around here they said that ' ' Blind Pigs 

 Opened Easily" was the meaning, but 

 the Pasadena brethren denied this. At 

 any rate, the visitors met with a true 

 California welcome, and everyone, from 

 New York or Maine to Alaska, had 

 beaming smiles. The town was lavishly 

 decorated and the floats in the various 

 parades were well up to the usual 

 standard for Los Angeles. The parade 

 of floats and decorated automobiles on 

 Wednesday took over two hours to pass 

 a given point and on Thursday even 

 longer. There was a delightfully cool 

 breeze on both days, which made sight- 

 seers more comfortable than usual, con- 

 sidering the crowded condition of the 

 streets. 



Howard & Smith had the decoration 

 for the Elks' float on Thursday and 

 turned out a wonderful and beautiful 

 piece of work, which was greatly ad- 

 mired. 



Staiger & Mundwiler were awarded 

 first prize for the best decorated float. 



The Germain Seed & Plant Co. sold 

 thousands of pampas plumes, dyed Elks ' 

 purple. 



O. C. Saakes' fine figure and military 

 bearing were much admired in the 

 parade. 



Various Notes. 



Mrs. "Wilton, principal decorator and 

 buyer for C. H. Kolle, El Paso, Tex., 

 is here on a buying trip and also stay- 

 ing over for several days to see the city 

 and surroundings. 



One of the finest of the florists ' deco- 

 rations put up for the Elks was that by 

 Wolf skills' & Morris Goldenson, an 

 elegant display of flowers with Elks' 

 ^ pennants and mats of purple. 



Albert V. Amet was hurriedly married 

 July 11 to Miss Schoene Amalya Sands, 

 <at San Pedro, and they left at once on 

 the boat 'for San Fralicisco on their 



honeymoon trip. Mr. Amet is the 

 proprietor of the Mountain • View Nur- 

 series, of Santa Monica. The reason for 

 hurry seems to have been that the boat 

 was ready to sail. 



James C. Wallace, a pioneer nursery- 

 man of Alhambra, Los Angeles county, 

 died July 12. Further particulars will 

 be found in this week's obituary 

 column. 



H. W. Turner says his business up to 

 mid-July was-«head of the whole month 

 last year. 



Geo. W. Smith is a buisy man these 

 days and hard to locate. He has several 

 good landscape contracts in hand. 



H. E. Bichards. 



Tassano Bros, supplied a large quan- 

 tity of greens and other decorative ma- 

 terial for the floral parade during the 

 Elks' convention. The Tropico Cali- 

 fornia float, which won the first prize 

 of $250, was decorated with asparagus 

 and gypsophila from this firm. It also 

 furnished the purple decorations for the 

 Redondo Floral Co. floaty, which was 

 one of the prize-winners. 



SAN FRANCISCO. 



The Market. 



A new system of marketing carna- 

 tions was put into effect here July 12 

 and is meeting with the hearty approv- 

 al of the trade. The growers have ar- 

 ranged to pool their crops. Formerly 

 each grower acted independently, with 

 the result that good stock was often 

 left until late and then sold cheap to 

 street venders, enabling them to oflfer 

 excellent carnations at cut prices. 

 Though this method cleared the icebox 

 of the wholesaler, it curtailed the op- 

 portunity of the retailer to move even 

 the small amounts which he tried to 



handle, kept prices down to bed rock, 

 -and made it impossible for either- grow- 

 ers or retailers to make much money. 

 Now the retailers take most of the good 

 stock and are. ^le to get better prices. 

 At the flower iparket the offerings are 

 arranged in fivd grades under the super- 

 vision of a cSMmittee representing the 

 growers. Spfl^al selects were quoted 

 last week at Sff" cents per bunch; No. 

 1, three -bunches for $1; No. 2, 25-cents; 

 No. 3, 15 cents; No. 4, 10 cents. Terms 

 are strictly cash. 



Business, taken as a whole, is rather 

 quiet, but the general tone is better on 

 account of the improved condition in 

 the carnation market. Most stock is 

 plentiful. The market is well supplied 

 with many varieties of gladioli, asd the 

 offerings for the most part are fine. 

 Prices are holding fairly steady. Dahlias 

 show improvement both in quality and 

 quantity, but most of the stock is not 

 yet extra fine. Many kinds of statice 

 are appearing, and much of it is being 

 sold. There are large offerings of gail- 

 lardias and gypsophilas, and an ample 

 supply of calliopsis, but they are selling 

 fairly well. " The offerings of mignon- 

 ette, marguerites and Shasta daisies 

 show good quality and are in good de- 

 mand. A few asters are appearing and 

 find a ready market, though the quality 

 is not especially good. The supply of 

 sweet peas has dropped off considerably, 

 but the quality is holding up well, the 

 average being better than usual for 

 this time of the year. Some ornamental 

 varieties of sunflowers find ready sale 

 for decorative work. A slight improve- 

 ment is noted in the rose market, the 

 offerings being a little lighter and the 

 quality on the whole a little better. 

 Cecile Brunner is still plentiful and is 

 doing well. A large supply of large cut 

 hydrangeas is appearing, especially 

 blue-flowered, and is easily|sold. Offer- 



CALIFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLESALK FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialists in 



long distance shipments. 



316 South Broadway Phone Broadway 2369 Los Angeles, Cal, 



IfMitleii Tb« BcTlcw wb«B von writ*. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



Mwitkm The RgTl<w whan yon write. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, CaL 



■fentlbs The Rertow wlMB yon write. ' ' 



