10 



The Florists^ Review 



July 29, 1916. 



The Liberty Bell at San Francisco, Decoration by Pelicano, Roaii & G>. 



wear than for ornament. "While the 

 latter is, of course, a desirable element 

 in a flower store's make-up, comfort 

 and durability are equally essential. 



A word should be said about laying 

 the floors. Linoleum may be laid by 

 the florist and his helpers. Tile, mosaic 

 and terrazzo are laid by local contrac- 

 tors, who obtain the material from 

 jobbers or the manufacturers. The 

 composition floors, however, are laid by 

 the makers, who hire their own skilled 

 workmen, in order to insure proper in- 

 stallation of the floors. The plastic ma- 

 terial can be laid directly on the top 

 of an old wood floor. 



Weiland's Floor. 



On the preceding page is shown a 

 view • of the store of M. Weiland, at 

 Evanston, 111. In remodeling his store 

 about six months ago, George C. 

 Weiland, the proprietor, invested in a 



floor of plastic composition called 

 Korkstone, made by a Chicago firm, 

 the Williams-Wendt Co. The color 

 combination is green and gray. The 

 various good qualities of this type of 

 floor enumerated in the course of this 

 article have won Mr. Weiland's favor, 

 so that he is an enthusiastic recom- 

 mender of this style of floor construc- 

 tion. 



The Makers. 



For the benefit of those florists who 

 are confronting the floor problem this 

 summer and may wish to investigate 

 plastic floors, we publish the following 

 list of various makes of floors, the man- 

 ufacturers and the names of florists' 

 stores in which they have been laid. 

 All are plastic floors but the last two; 

 they are of similar composition but laid 

 as tiling. 



Asbestolith: Asbestolith Mfg. Co., 1 



lotMtor of the New Store of C R. Betts, at Meadvllte, Pa. 



Madison avenue, New York; Sanitary 

 Flooring Co., 1234 Clark avenue, St. 

 Louis, western agents. 



Atlas Sanitary Composition Flooring: 

 Atlas Floor Co., Old Colony building, 

 37 West Van Buren street, Chicago. 



Korkstone: Williams-Wendt Co., 118 

 North La Salle street, Chicago; laid in 

 stores of 0. Clemenson, Chicago, and M. 

 Weiland, Evanston. 



Asbestone: Frankly n B. Muller & Co., 

 Madison and Sand streets, Waukegan, 

 111.; branch office, 1204 Hartford build- 

 ing, Chicago. 



Fama-Stonewood: Minnesota Fama- 

 Stonewood Co., 1704-28 Bondo street, 

 St. Paul, Minn.; laid in store of H. P. 

 Puvogel, St. Paul. 



Monolith: American Monolith Co., 

 765-769 Thirtieth street, Milwaukee, 

 Wis. 



Marbleoid-Sanitas: Marbleoid Co., 

 Broadway and Thirty-fourth street. 

 New York. 



Hygenia: National Hygienic Floor 

 Co., 3031 Olive street, St. Louis. 



Sanitary Composition Floor Co., 220 

 West Onondaga street, Syracuse, N. Y. 



Everlastic Tiling: David E. Ken- 

 nedy. Inc., 55 Fifth avenue. New York; 

 branch offices in large cities; laid in 

 store of Fleischman Floral Co., Chicago. 



Dreadnought Interlocked Sectional 

 Flooring: Dreadnought Flooring Co., 30 

 East Forty-second street, New York. 



LIBEBTY BELL DECOBATIOK. 



One of the largest and most conspicu- 

 ous cut flower decorations ever carried 

 out in San Francisco was made on the 

 occasion of the arrival of the famous 

 Liberty Bell from Philadelphia, July 

 17. The bell was loaded on a large 

 White motor truck, and surrounded, 

 like a jewel in its setting, with flow- 

 ers, for the parade to the exposition 

 grounds, where it was received with 

 appropriate ceremonies. As will be 

 noted from the accompanying picture, 

 the decoration was designed completely 

 to hide the driver, who had only a 

 small peep-hole to look through, and 

 the float appeared to be moving along 

 the street by itself. The truck and 

 supports of the bell were completely 

 shrouded in roses, 10,000 American 

 Beauties being used, making a float 

 thirty feet long and fourteen feet wide. 

 On each side was a flag 5x8 feet, 

 which, as well as the five shields around 

 the float, was made of red and white 

 carnations, with cornflowers for the 

 blue field. For this work 6,000 carna- 

 tions were used. The decoration was 

 done by Pelicano, Rossi & Co., who had 

 fifteen men working about forty-eight 

 hours on it. Of course they cleaned 

 the market of carnations and Beauties, 

 taking the cut of the latter for one or 

 two days ahead. Angelo J. Rossi, of 

 this firm, chairman of the Liberty 

 Bell parade cogjmittee, is seen standing 

 by the float at the left of the picture. 

 S. H. G. 



BETTS BUILDINa BUSINESS. 



At the end of last March, C. R. Betts, 

 of Warren, Pa., took over the store at 

 180 Chestnut street, Meadville, Pa., 

 with its $800 McCray refrigerator, in- 

 stalled by A. N. Broadhead, of the 

 Lake View Rose Gardens, Jamestown, 

 Pa. "the accompanying illustration 

 shows the interior of the store and 

 gives an excellent view of the refriger- 

 ator. Mr. Betts has the energy of the 

 rising generation, and is on his way to 

 the top, but it may be explained that 



