28 



The Florists^ Review 



Jdlt 29, 1915. 



1/6 K.Micl\^ej> Ave. " "^^' Ch\ic^^o 



Per 100 Per 100 



Valley $2.00 @ $4.00 Carnations $1.00 @ $2.50 Beauties, doz $1.00 @ $2.60 



Peas 35 @ .75 Eillameys, pink and white, 2.00 @ 6.00 Cattleyas. doz 4.00 @ 6.00 



Peonies 3.00 @ 6.00 Easter Lilies 6.00 @ 8.00 



SAFETY FIRST— SKK US. 



Mention The BaTtcw when yaw wrlf . 



day, August 1, at Keipper's park, 

 Brown Deer, Wis. Lately the weather 

 man has been against all who have 

 planned outings for Sundays, as he has 

 turned on the rain each week in an 

 effort to spoil the day. We are all 

 trying to propitiate him and are hoping 

 for a fine day. 



The Heitman-Oestreicher Co. has com- 

 menced planting the new carnations. 

 The company reports that the old stock 

 is still in fine shape and will last about 

 a month longer. H. .T. S. 



GRAND KAPIDS, MICH. 



The Market. 



Business is quiet, as is usual at this 

 season of the year. Plenty of outdoor 

 stock is on hand, including mostly 

 Shasta daisies, coreopsis, snapdragons 

 and gaillardias. Sweet peas are hard 

 to find of good quality, and asters are 

 not yet on the market. There are 

 plenty of Japanese lilies, auratums, etc. 



Various Notes. 



Henry Smith's store window was 

 resplendent with basket arrangements 

 of garden flowers last week. 



Eli Cross has been displaying fine 

 gladioli lately. A. F. C. 



CINCINNATI. 



The Market. 



Business continues slow. The supply 

 is so large that it is utterly impossible 

 to realize a good price for stock. 



Asters are in heavy supply. For 

 early ones the quality of the stock is 

 unusually high, but this fact does not 

 seem to help much when it comes to 

 sales. Gladioli, too, are in heavy supply 

 and find a poor market. The best prices 

 that gladioli have realized up to this 

 time, since the outdoor stock has been 

 in, would have been considered low in 

 past years, at this time of the season. 

 Some of the large growers who in other 

 years have shipped heavily to the mar- 

 ket say their cut will be far below nor- 

 mal because of the recent heavy rains 

 in their districts. Roses continue plen- 

 tiful, but are not quite so good as they 

 were a fortnight ago. While lily re- 

 ceipts have shtckened, there is yet more 

 than sufficient tc take care of immedi- 

 ate needs. Some fine hardy hydrangeas 

 are to be had. Other offerings include 

 auratum, rubrum and pond lilies, carna- 

 tions aaa .Sk^kdragbns. '- 



The Advertising We Do 

 And How It Advertises You 



SUPPOSE I pick up a popular 

 magazine when down in Wilming- 

 ton, North Carolina, and see an 

 ad in it saying I can send flowers by 

 mail and telling just how to do it. 

 And I do it. 



And you, the National Florist at Pitts- 

 field, Mass., get my letter; you get 

 business you certainly never would 

 have, if it hadn't been for the National 

 Florist Advertising. 



Some one in your town is going to 

 look far enough ahead to see the 

 tremendous advantages it's going to 

 bring, to be the National Florist in 

 your town. 



There will be only one in a town — 

 do you want to be that one? 



Send for particulars. 



National Floral Corporation 



220 Broadway, New York 



Mention The Review when you write. 



Various Notes. 



The annual outing of the Cincinnati 

 Florists' Society, held July 21 at Coney 

 Island, was well attended. The base- 

 ball team captained by Charles Wind- 

 ram won the game by a score of 2 to 1. 

 In the bowling contest Mr. Jackson was 

 first and C. E. Critchell second. 



flomts who will attend the S. A. P. 



convention are Mr. and Mrs. J. A. Pe- 

 terson, Miss Ada Kresken and Law- 

 rence Kresken. 



July 31 is the date set for the form:)! 

 opening of Wm. Gear's new store, at 

 1419 Vine street. 



Miss C. Bossmeyer, of C. E. Critch- 

 ell 's staff, has returned from her vaca- 

 tion. 



Wm. Rogers, of the Miami Floral Co.^ 



