04 



The Florists^ Review 



July 29, 1915. 



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Pacific Coast Department 



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A SANTA CBUZ GBOWEB. 



One of the neatest and most up-to- 

 date places in Santa Cruz or vicinity 

 is that of W. E. King, who appears in 

 a semi-retired position in the photo- 

 graph reproduced herewith. The pic- 

 ture shows a corn^ of his establish- 



lasting centaureas to take their place. 

 Cecile Brunner roses and valley are in 

 good demand for use in bouquets. Or- 

 chids are a little more plentiful. Greens 

 from the north are not quite as good 

 as they were, but sell fteely. Local 

 greens are plentiful. In plants there 



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W. E. King Among His Plants at Santa Ctuz, Cal. 



ment and various specimen plants on 

 which he lavishes much care. For in- 

 stance, on the bracket shelf fastened to 

 the post is a staghorn fern that Mr. 

 King thinks is worthy of notice. And 

 there are others. 



Although Mr. King has been quite 

 busy with trade recently, he found 

 time to run up to the exposition at 

 San Francisco for four days not long 

 ago. On his return he wrote, on re- 

 quest, an article on flowers and plants 

 at the exposition for the Santa Cruz 

 News. The rhododendrons, roses, 

 acacias, lily ponds and mesembryanthe- 

 mum screens called for particular no- 

 tice from him. 



LOS ANGELES. 



The Market. 



Considering the season, business has 

 kept up remarkably well and stock has 

 been cleaned up on most days. Asters 

 are at their best, and the sweetly scent- 

 ed, showy Belladonna lilies are coming 

 in finely. Outdoor roses have declined 

 somewhat, both in quality and quantity, 

 and this gives the indoor stock a better 

 chance. When there are really good 

 outdoor Ulrich Brunners and Laings to 

 be had, retailers cut down on the in- 

 door stock, as the former last longer, 

 even out of the icebox. Coreopsis, gail- 

 lardias and other compositse are plenti- 

 ful, as is usual at this time. Sweet peas 

 are getting past their best, though some 

 g»od flowers are. still coming. Carna- 

 tions are not as plentiful as they have 



been, but there are plenty of the long- 

 is little doing; some fair ferns and be- 

 gonias are about all that are offered. 



Various Notes. 



At Sierra Madrie it is proposed to 



take advantage of one of the canyons 

 that pierce the foot of the mountains 

 here, and clear it for park purposes. It 

 is already used a good deal by resi- 

 dents. The park commissioners propose 

 to give W. W. Felgate an appropria- 

 tion for clearing and beautifying it, as 

 Mr. Felgate appears to have the confi- 

 dence of the voters in the town. He 

 proposes to keep the natural beauties 

 of the place intact and simply clear 

 away poison oak and other noxious ma- 

 terial from certain spots, where seats 

 and tables will be arranged for picnic 

 parties. There is some natural water 

 here, and there are some grand live 

 oaks, sycamores and California bays. 

 Also, when I visited the place recently, 

 many parts of the canyon sides were 

 covered with the scarlet delphinium, D. 

 cardinale. The locality is noted for 

 wild flowers and ferns and will un- 

 doubtedly lend itself well to the care- 

 ful treatment that Mr. Felgate is pre- 

 paring to bestow on it. 



John A. Evans, of Richmond, Ind., 

 is in town, having returned here from 

 San Diego, where he "vjent to see the 

 show last week. Mr. Evans came by 

 the southern route and was delighted 

 with .the cool breezes here, after the 

 desert trip. He has a story to tell of 

 being locked up in a Mexican church 

 and having to pay largess to get out, 

 but he will have other stories to tell 

 of Los Angeles and its beauties before 

 he gets away. He reports sales good 

 all along the line for his ventilating 

 machines and other specialties. 



E. W. McLellan, of San Francisco, 

 is in town this week, on a business 

 trip. He does not complain of bad 

 times at all, but is talking of the new 

 range of glass he is going to build. 

 He made considerable purchases of 

 roses from H. W. Turner. 



R. W. Garland, of the staff of 

 Wright 's Flower Shop, left this week 



CAUFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLESALK FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialists in 



long distance shipments. 



316 South Broadway Phone Broadway 2369 Los An^eleSy CaL 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG . 

 DISTANCE SHIPPING 



1X2 Winston St., Los Angeles, CaL 



U«Qti«a Th« R«Tl«w wlMB tou writ*. 



