T?^' 



^V ■''?• 



August 5, 1915. 



The Florists^ Review 



11 



..^ps^***^-.^ 



-'^•- .4 



-■-^ 





fS 



r ■<"*■■;*-"' 



Special Drawiogp 1% Large Spaces Are More Effective Tlian Type -Ads. 



► V,^ : 



blotter. We have found that once in 

 a while a neat folder can also be en- 

 closed with our statements to some ad- 

 vantage in the saving of postage. 



In conclusion, above all things the 

 advertising account is to be closely 

 watched, because it is the most easilj' 

 wasted. We have found it best to plan 

 vft campaign of advertising at the be- 

 ginning of the year and set aside a 

 certain amount of money to be spent, 

 and adhere to it as strictly as possible. 

 We have tried to make our advertising 

 reflect the beauty of our business, by 

 having beautiful advertising designs 

 and something entirely different from 

 our competitors all the time, and to 

 keep the firm's name always as much 

 ^s possible in the public eye by con- 

 tinually hammering away at it. 



There are a number of other less im- 

 portant ways used to support this gen- 

 eral advertising campaign, and each 

 firm undoubtedly will have to meet the 

 conditions as they exist in its locality. 



Middletown, O.— Griff. Edwards, 921 

 Sherman street, who has an interest in 

 a large nursery in Ammanford, Wales, 

 is contemplating investing $20,000 in 

 the erection of a range here. 



TAKINQ COIJSUS CUTTINGS. 



Could coleus that is bedded out be 

 taken up before frost and kept over 

 winter to pr5a««e — ^ttings in the 

 spring! / H. A. C. — Ala. ' 



You can lift the old coleus, but a far 

 better plan is to take cuttings about 

 the end of August and carry these over 

 winter in flats or pans. Such plants 

 will give you splendid cuttings and are, 

 furthermore, less liable to be infested 

 with mealy bug than the old plants. 



C. W. 



SOWING DRACSNA SEED. 



If draccena seed is sown now, will 

 it be possible to produce nice, large 

 plants for vases, etc., next spring? 



H. A. C— Ala. 



^9^ 



I presume you refer more especially 

 to the green-leaved Dracaena australis. 

 It will make plants in 4-inch pots f6r 

 next spring. In order to secure really 

 heavy plants, an additional year's 

 growth would be necessary. Winter is 

 the best time to sow seeds, but, of 

 course, they can be started at any sea- 

 son. C. W, 



-m 



