10 



The Florists^ Review 



AruL'ST 



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WHAT IS "HER" 

 FAVORITE FLOWER? 



^ Don't merely send her "any" 

 flower— There's one she likes 

 best. We have it— in choice 

 varieties. 



Prompt service?— Always. 

 Phones, Main 1192-1193 



The beauty about our 

 business is— Flowers 



•VV»' art' as near you as your 

 lelephont' 



Street Car Card in Three Colors Used on Nashville Lines. 



'lojiciiiliuL: I'll culirtviip to ilisiil;i_\- llic 

 bo.'iiity lit lii> wiirrs. We li;i\(' :it- 

 tciiijitcil tip ••xjiciid most of tlic i'lmds 

 of oil) .'ii< omit (l('\(>trf^i to new sjiaiiiT 

 ;i(l\ CI t i>iii;i, to ;itt I'.'ict attoiltioil 1o tlli' 

 sm'.i;il llioi^ts' iliiys, siicli :i- llasttT, 

 Mother^' 'l;iy. Tliaiiksjihinj:. Clirist- 

 mas. rtc To attiact sjiccial attention 

 to our )ii'\vs)ia;;rr ail\ (Mtisemcnts. avc 

 liavf employed aitists to draw attrac- 

 ti\e pictuies, nsnally of a p;iil. Avith 

 some decoi-ations of lloweis, our name 

 and telejdione niimher. "\\'e liave used 

 su< li ad\eitis(>mi'nts in pa;^e, lialf-i^age. 

 and <|uarter-]»ayo ^Ila(■es. It lias been 

 our experience tlnit sncli an a i\ertise- 

 ment j;ive.- tripli^ valy' to the space 

 employed, and attracts the attention 

 of iiiaiiy readers who wtnild not other- 

 ■wise possibly read our advertisement. 



Window Displays. 



Everv lloiist knows that there is 



nothinjx so beautiful as God's i>ift to 

 man, the flowers, and. yet many of them 

 fail to appreciate the fact that llowers 

 themsehes can be made to lia\"o an 

 advertisinfi^ value. Many lirms allow 

 their windows to remain undecorated 

 from day to day; many of them lose 

 sifjht of the possibilities in a beautiful 

 window display. We have found it 

 ]irofltable to purchase beautiful speci- 

 mens of pottery to set off the beauty 

 of our flowers, and each morninj^ fresh 

 llowers are placed in the window for 

 tlisplay. A beautiful window attracts 

 hundreds of jieople to view it. 



We have also found that special win- 

 dows, such as the Florida scene, shown 

 on this page, pay well. This window 

 was made especially to put on sale hun- 

 dreds of small century plants. Live 

 baby alligators in the tank in front 

 attracted many persons, who remained 

 there for a long while looking at them. 



Florida Scene That Attracted Much Attention in Window of Joy Floral Co., Nashville. 



-At other times we have used live gold- 

 fish, and we expect this fall to. make up 

 .'1 window of li\e ]>heasants. Wo have 

 found that these special windows at-' 

 tract not only the attention of the 

 Iraflic passing in front of our store, 

 but also win newspaper commendation. 



Newspaper Articles. 



We ha\e enlisted the services of the 

 newspapers, not with the seltish idea 

 of jiromotiug the llower business of our 

 own concern, but for the general wel- 

 fare of the florists' business at large, 

 and have had printed a number of 

 al-ticles in tiie way of reading notices 

 and editorials regarding various phases 

 of the flower, business. For instance, 

 editorials have recently been published 

 in the Nashville daily papers, decrying 

 the fad of omitting flowers at funerals; 

 others commending the gift of flowers 

 (HI ^Mothers' day, etc. Articles have 

 been written and used in the local 

 papers on beautifying the home 

 grounds by planting flowers, on the 

 wonders of the greenhouses, on win- 

 .iow boxes, on the care of plants and 

 flowers, and numerous other subjects. 

 These have been prepared in an at- 

 tractive manner in such .shape that the 

 ]iapers were glad to receive antl use 

 them. 



Using the Movies. 



.Supporting our general advertising 

 campaign, we make use of novel meth- 

 ods of advertising as they arc brought 

 forward fioni time to time. Included 

 under this head is our recent experi- 

 ment in having moving pictures made 

 of the work being done at the green- 

 houses. This has been done in a man- 

 ner not so much to bring forward the 

 advertising feature of the film as it is 

 to make an artistic and scientific film 

 of the subject, covering as many phases 

 of dower growing as would really in- 

 ter(>st the outsider. The iilm we re- 

 cently had manufactured was made by 

 S. 1. Conners Co., of Nashville. It 

 was manufactured at a cost of about 

 .")(l cents per foot. This film has been 

 displayed in local moving picture 

 liouses, in the city parks, and before 

 academic bodies of this city. It was 

 first made to supj)lement a display of 

 the Sam Davis picture under the aus- 

 ))ices of the I'liiteil l)aught(^rs of the 

 ('onfeilera<'v. Sam Davis was' a Con- 

 federate hero, .and so this picture was 

 not only displayed locally, but through- 

 out the state. lu'cently .a series of 

 pictures was made of the state of Ten- 

 nessee, to be ilisj)layed at the San 

 Francisco exposition and throughout 

 this state, in which views of various 

 coniinercial firms wi'ie shown. 



r.oides the iis(> (d' moving pictures, 

 we li;i\c found tlijit the dis|ilay of 

 artistic ad\ fit isiiig slides, picturing 

 some J'ni 111 of flower life. Avith the 

 firm 's name, address ami telejihone 

 niirnber, was ;il-^o ;i |)aying method of 

 adxertising. 



Street Car Cards. 



Heaiitifiil street car cards have been 

 designed for the. use of florists. We 

 ha\e been using a series of tln^m in a 

 space in e\iMy c;ir in Nashville, and 

 miiih f:i\oiable comiiKMit has been 

 made on their beautiful ap{i(»arance. 

 We feel th;it this method of advertis- 

 ing, when combined with effective and 

 .•irtistic displ.'iy <;ii(is, is a \aluable 

 medium. 



When we mail our monthly statc- 

 iiieiit^, \vc eiiriose :i beautiful monthlv 



