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August 5, 1915. 



:;The Florists^ Review 



19 



HAIL STORMS 



The latest loss which has befallen 

 J. F. "Wilcox & Sons, Council Bluffs, la., 

 is attracting unusual attention for sev- 

 eral reasons. In the first place, it is 

 the largest haU loss of the year, al- 

 most every pane being broken in two 

 houses, each 60x1,000 feet, the largest 

 houses west of the Mississippi river. 

 The accompanying illustration shows 

 how complete the breakage is. The 

 Florists' Hail Association will be called 

 on to pay for the glass, and the loss 

 will be the largest the association with 

 its 1,621 members ever has been called 

 on to meet; indeed, the loss will be 

 considerably more than half the losses 

 of the entire fiscal year just closed, 

 during which the association has paid 

 claims amounting to $19,285.08 — the 

 Wilcox loss^j^ $12,000 in glass alone, 

 with a mucnlajger loss in stock and 

 labor. 



But what has attracted more atten- 

 tion than the mere size of the loss is 

 the unparalleled run of misfortune 

 which has been visited upon this range 

 of glass at Lake Manawa, a few miles 

 from the home place in Council Bluffs. 

 While superintending their erection 

 J. F. Wilcox contracted the cold which, 

 developing into pneumonia, caused his 

 death. May 10, 1912. Then one of the 

 houses collapsed, before it was finished. 

 Next, the famous Omaha cyclone, 

 Easter, 1914, hit the range and did 

 great damage. Now it is the hail. It 

 seems that some strange fatality fol- 

 lows the fortunes of the place, although 

 it probably is only that the location is 

 one at which unusual air currents 

 center. 



The storm that took all the Lake 

 Manawa glass hit several Omaha flo- 

 rists, inflicting losses of from five to 

 100 boxes of glass, but left the other 

 Council Bluffs places practically un- 

 touched. 



NEWAEK, N. J. 



The Market. 



Business last week in the retail 

 flower stores yvsts quiet. Growers who 

 have outdoor plots -ander cultivation 

 were busy getting their plants in good 

 shape for the fall. Those who work 

 entirely under glass were putting the 

 greenhouses in trim, and planting and 

 caring for the young plants which will 

 mature in fall and winter. There have 

 been a number of funerals, which 

 have given work to some of the flo- 

 rists, and there is always a little 

 transient trade. Even in summer there 

 are a few social event* for which flow- 

 ers are purchased. The volume is not 

 large, however, and store proprietors 

 are marking time and waiting for the 

 opening of the fall trade. Dahlias, 

 which began to arrive a couple of 

 weeks ago, are more plentiful, and 

 asters are being received in large 

 quantities. While a fair price is re- 

 ceived for these, the prices of all flow- 

 ers are generally reasonable. Gladioli 

 are still plentiful and of good quality, 

 though beginning to deteriorate a lit- 

 tle. Cosmos is beginning to arrive, but 

 is scarce yet. Giganteums took a jump 

 last week. They had been selling at 

 about $1.50 per hundred, wholesale, and 



THE LATEST WILCOX LOSS. B 



WHAT THE REVIEW DOES r , 

 FOR EASTERN ADVERTISERS 



iill 







p. O. ITATION O-ai* 



C. • p. PHOMC WOLPB WXI 



MICHEL HILPERT 



- JfloriFa - 

 • BELAiR ROAO 



BALTIMORE. MD.. 



July 36, 1915. 



Florists' Publishing Co., 

 508 So. Dearborn St., 

 Chicago, 111. 



Gentlemen: - 



Kindly stop my advertisement of ohrysanthe- 



muiDB, as I am sold out. 



Have sold over 300,000 through the ad in i 



The Review ._^^ 



/0«*'''**^ cfi^' Yours truly, ./ 



jumped in a few days to $5 per hun- 

 dred. 



Various Notes. 



Frank Philips, of Philips Bros., 938 

 Broad street, spent his vacation during 

 the month of July fishing along the 

 coast. Fred Philips will spend the 

 month of August on an extensive fish- 

 ing trip. Business during July was 

 good with Philips Bros., considering 

 the time of the year. There were a 

 number of funerals, several birthday 

 parties and other' events calling for 

 the use of flowers. 



John /Crossley, 39 Belleville avenue, 

 and wife, have been spending a few 

 days at his bungalow at Atlantic 

 Highlands. 



The .T. .T. Wilson Seed Co. reports 

 that while there has been a falling off 

 in the sale of seeds during the last 

 few weeks, which is customary at 

 this time of the year, there has been 

 an unusually large sale of insecticides 

 and sprayers. 



The push cart flower dealers, who re- 

 cently appeared on the streets of 

 Newark, must be doing well, for they 

 are much more in evidence than at 

 first. 



Henry A. Strobell, 931 Broad street, 

 had considerable funeral work last 

 week. 



Strobell & Co. had an attractive 

 window last week, consisting entirely 

 of potted plants. In the center was 

 a large variegated pineapple plant 



Manawa GreenhooMs of J. F. VHcox & Son*, Cooncil Bluff*, After Hall July 18. 



