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22 



The Florists^ Review 



August 5, 1915. 



fl 



Established, 1897. by G. L, GRAIT^ 



Published every Thursday by 

 The Flxjkists' Publishing Co., 



630-660 Oaxton Building:, 



608 South Dearborn St., Cbicac:o. 



Tele.. Wabash 8196. 



Retristered cable address, 



Florrlew. Chlcagfo. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Ohl- 

 caffo. 111., under the Act of March 

 3. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertisini; rat«s quoted upon 

 request. Only strictly trade ad- 

 Tertlslnff accepted. 



!! 



NOTICE. 



It b impocaibl* t« guannte* 

 tk* iBsertioB, «U*coiittmiaBC« 

 •r •Itomtiaa mt aMj adTartu*- 

 BMit nalass imstructiaiu wrm 

 r»e«iT<Ml by 



g P. M. TUESDAY. 



80CIETT OF AMESICAN FL0BI8TS. 

 Inooroprated hy Act of ConKresi, March 4, 1901. 



Officers for 1915: President. Patrick Welch, 

 Boston; Tice-presldent, Daniel MacRorle, San 

 Francisco; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, W. F. Kasting, 

 Boifalo. 



Tbirty-flrst annual convention. San Francisco, 

 Cal.. August 17 to 20. 1916. 



Results bring advertising. 

 The Review brings results. 



VThe press committee of the national 

 nower show already has begun its work. 

 The Philadelphia Record for July 24 con- 

 tained a 2 -column illustrated write-up. 



Consult the index and the table of 

 contents — there's too much good stuff in 

 The Review for you to get it all by rif- 

 fling the pages. Use the indexes; they're 

 put there for your benefit. 



In Great Britain there is an excellent 

 law against the giving of secret commis- 

 sions, with a strong society to secure its 

 enforcement, which rejwrts that in the last 

 year 101 convictione were obtained. 



Collections in the trade are good 

 pnough to make it look as though florists 

 belling to the public are becoming bet- 

 ter collectors and less hesitant about 

 .asking for reasonably prompt settle- 

 ments. 



Among the guests at the Claremont 

 hotel, Berkeley, Cal., on a recent day, 

 were John Young, of New York ; Ed- 

 ward Sceery, of Paterson, N. J.; R. C. 

 Kerr, of Houston, Tex., and C. P. Muel- 

 ler, of Wichita, Kan. 



If those who have bills to pay in other 

 cities will remember that city banks make 

 a charge for collecting cheeks, they will 

 save wholesalers, seedsmen and the trade 

 newspaper an appreciable sum of money, 

 that can be employed in giving improved 

 service. Banks nearly all issue Chicago 

 or New York drafts without charge for 

 their customers, and these should be used 

 for all remittances over $1. Small sums 

 may be remitted in 2-cent postage stamps 

 wrapped between pieces of wax paper, so 

 that they will not stick together. 



AMERICAN GLA'fiilOEtJS SOCIETY. 



The annual meeting and election of 

 officers of the American Gladiolus So- 

 ciety will be held at the Casino, New- 

 port, R. I., August 18, at 7:30 p. m., 

 by order of the president. 



H. Youell, Sec'y. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or son^e- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 



Brown, C. W., Ashland, Mass. 

 Ullrich's Greenhouses, Tiffin, 0. 

 Heath, George, Morris, 111. 

 Currie Bros. Co.. Milwaukee, Wis. 

 Rike, W. W., Le Roy, 111. 

 McCabe, M. J., Washington, D. C. 

 Ballou, W. A.. Wheaton, 111. 

 Palmer, Mrs. W. D., Newman, Ga. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



DECREASED ATTENDANCE. 



Unfortunately, sharply decreased at- 

 tendance is almost the rule at trade 

 affairs this summer. But it has been 

 several years since any of the older 

 national organizations has attracted an 

 attendance that increased even so fast 

 as the trade has grown. It is a cer- 

 tainty that the S. A. F. will have, at 

 its convention this month, an extremely 

 small attendance of members east of 

 the Rocky mountains. But it is not 

 entirely due to the distance to San 

 Francisco. The fact is the S. A. F. 

 convention for several years has shown 

 a tendency to become a local affair; 

 the trade no longer in any considerable 

 numbers will travel any great distance 

 to attend the convention. Chief of 

 the reasons for this seems to be the 

 fact that the trade at large is better 

 informed and more widely traveled 

 than in earlier times; there no longer 

 is the strong desire to see what the 

 trade is doing in the vicinity of the 

 convention city, or to see the country, 

 while as for the convention itself, that, 

 too, has become an old story. Then, 

 too, it must be remembered that, 

 whereas the pioneers of the trade 

 talked, ate, slept, drank and thought 

 shop, the new generation has many 

 other interests. Now the tendency is 

 to work hard during business hours, to 

 master the business, to make it a suc- 

 cess, profitable, and to turn to other 

 interests at the end of the business 

 day; the florist spends has leisure in a 

 motor, not in a boiler shed; his vaca- 

 tion on an outing, not at a gathering 

 of men in the same line as himself on 

 business bent. If an important trade 

 gathering is held fairly close by, he 

 gives it a day, or two days, but not 

 a week. 



It is to be noted, too, that sales to 

 those attending conventions have de- 

 creased. Time was when buyers laid.-, 

 in their fall stocks at convention; ft*^ 

 was about the only chance they had. 

 But buying and selling has become sys- 

 tematized. The average buyer is in 

 constant touch with the sources of sup- 

 ply. He buys many small bills through 

 the year rather than a few large ones 

 all at once. He may look over a line 

 at a convention, but he does not place 



an' order; he says to the salesman: 

 "I'll wait till you call," or "I'll write 

 you some day when I see your ad." 

 It all counts as affecting convention at- 

 tendance. 



The S. A. F. has a larger paid up 

 membership than ever before in its his- 

 tory, largely due to the indefatigability 

 of its secretary, but it is doubtful if 

 its highwater mark for conventions was 

 not passed some three years ago. 



NEXT WEEK'S WEATJIER. 



1^^^ Weekly weather forecast, is- 



^^^^^ sued by the U. S. Weather 

 V^^^^ Bureau, Washington, D. C, for 

 1^^ the week beginning Wednes- 

 ' day, August 4, 1915: 



For the Region of the Great 

 Lakes — Showers, followed by 

 generally fair weather except 

 in the northern upper Lake 

 region, where showers are 

 again probable about August 6 and 7. 

 Temperatures will be moderately low, 

 followed by a rise by August 7 in the 

 upper (Lake region. 



For the Upper Mississippi Valley and 

 Plains States — Generally fair weather 

 is indicated during the week, except in 

 the Dakotas and the Missouri valleyj > 

 where there will be showers about 

 August 7; moderately low temperatures 

 for a day or two will be followed by 

 somewhat higher temperatures. 



For the Ohio Valley and Tennessee — 

 The weather will be generally fair dur- 

 ing the week, with temperatures slightly 

 below the normal for two or three days, 

 iOllowed by a slight rise thereafter. 



CHICAGK). 



The Market. 



Following last week's rush for stock 

 for funeral work, the Chicago market 

 has slipped back to the usual summer 

 quiet. The conditions, thougli^ are not 

 usual. Because of the anomalous 

 weather with which this section of the 

 country has been favored this summer, 

 there is an unusually large supply in 

 all lines of stock. The heavy demand 

 of last week, which continued until 

 July 29, was taking care of this sup- 

 ply, until a number of growers who do 

 not ordinarily ship to Chicago thought 

 they scented an opportunity and be- 

 gan shipping here just when the ebb 

 in the demand set in. This, in connec- 

 tion with the regular heavy receipts, 

 has left the market overloaded with 

 all kinds of stock. 



Roses are in supply considerably in 

 excess of the demand and, as they are 

 inclined to open quickly, they must be 

 moved at once. This fact, together 

 with the large quantities and what 

 W. E. Lynch used to call the lacka- 

 daisical demand, has pulled the price 

 down to a low figure for all but the 

 most choice stock. There is a good 

 supply of young Beauties, but Russell 

 leads them for the little demand there 

 is. Ophelia, Sunburst and Milady all 

 are plentiful. Killarney Brilliant has 

 the call ahead of Killarney, which it 

 i* appears to have largely displaced with 

 many growers. 



Asters in abundance and in all 

 lengths and colors are to be seen every- 

 where. Of course, there is the usual 

 quantity of small, open-centered and 

 short-stemmed stock that cannot be 

 moved at any price. But a large part 

 of the asters received this year are of 



