V •■ -T^' ~ "■"■)■: 



-^r'TTTft-^''- rr^ \v'7\'i^Y-!i^^^.-f"7is^j<j^^ 



24 



The Florists^ Review ' 



AnoasT 5. 1915. 



excellent quality. The daily receipts, 

 however, are bo large that most of the 

 wholesalers find it impossible to clear 

 them at any price. 



Carnations are at the ebb tide and 

 the demand for them is negligible, but 

 there still are a few good indoor carna- 

 tions and considerable quantities of 

 field stock. Gladioli are in heavy sup- 

 ply and, though they are moving much 

 better than most seasonable stock, they 

 are by no means clearing. Daisies, 

 feverfew, gypsophila and coreopsis 

 serve only to ornament the tables of 

 the wholesalers. Easter lilies have 

 again retired to a corner, while the 

 colored varieties can find few buyers. 

 Valley is inconspicuous. Ferns, which 

 were practically out of the market dur- 

 ine the rush last week, are again plen- 

 tinil, as are all other greens. 

 The Eastland Flowers. 

 There have been many unwarranted 

 statements regarding flowers for the 

 victims of the Eastland disaster. It 

 has been said that prices were raised 

 to an extortionate degree. It is not 

 true. If any florist was charged more 

 than ordinarily good midsummer prices, 

 it was because he was in too big a 

 hurry or too indolent to acquaint him- 

 self with the general market situation. 

 ! Growers overestimated the strength of 

 the demand and sent in many flowers 

 ^that proved difieult of sale. It has 

 ^^been stated that 'florists had so much 

 business they were not abte to cope 

 ; .with the demand. It is true that sev- 

 ; eral stores in the vicinity most affected 

 •i by the disaster were taxed beyond 

 . their resources, but it was because 

 their staffs consist of only two or three 

 or, at best, a few persons; the business 

 they did would not have troubled any 

 one of a dozen of the larger stores, 

 and there were several of the best 

 equipped establishments that had^ no 

 business whatever for Eastland victims. 

 The daily newspapers reported the aver- 

 age design as costing $15. The state- 

 ment was not only untrue, but was de- 

 cidedly harmful, as it had a tendency 

 to deter people from entering flower 

 stores. There were, of course, many 

 hundreds of orders, but it was rare that 

 one exceeded $10 and there were great 

 numbers at $1 and $2. 



Those who concern themselves about 

 the reputation and the future of the 

 business deplore the loose talk the pub- 

 lic so frequently hears. 



When money value is considered, 

 C. H. Fisk, C. Prauenfelder, H. N. 

 Bruns and Schiller's Madison street 

 store had the bulk of the Eastland 

 business; they got most of the orders 

 of fair size. Others, however, had the 

 bulk of the business when number of 

 orders is considered. W. F. Vlk, the 

 (Lawndale Floral Co., J. A. Mendel, 

 James Bilek, Emil Jehlik and others on 

 the southwest side all had scores and 

 in some cases hundreds of orders. The 

 Warren Park Floral Co., W. Scott, 

 manager, which started in business last 

 September at 5937 West Twelfth 

 street, made seventy-two pieces in 

 forty-eight hours. 



A committee consisting of J. L. 

 Baske, chairman; Eric Johnson, treas- 

 urer; Cornelia By an, secretary, W. P. 

 Kyle and Andrew Chronis undertook 

 the task of managing a sale of flowers 

 August 4 in beha& of the Eastland re- 

 liex fund. The use of the vacant store 

 at 217 South State street was secured 

 as a sales room, and, though the bad 

 weather undoubtedly operated against 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiip: 



"Prosperity 



News" 



Send for your 

 copy of this 

 interesting 

 publication. 

 It contains 

 many news 

 items of inter- 

 est to the flo- 

 rist and grower 

 as well as list- 

 ing a line of 

 special items 

 and prices that 

 jnerit the at- 

 tention of the 

 good business 

 man. Send for 

 your copy to- 

 day. 



Gladioli at 

 Special Prices 



Extra large, fancy stock in all varieties. 

 Fill your display window with Glads and 

 sell lots of them. 



' Lots of 100 per 100, $2.00 



Lots of 300 per 100, 1.50 



Lois of 600 or more .per 100, 1.00 



Randall 

 Cut Flower 

 Price Lists 



The market 

 report for the 

 wide-awake 

 florist. Issued 

 at frequent in- 

 tervals— send 

 your name and 

 address and we 

 will gladly put 

 you on the 

 mailing list. 



Asters 



All colors in vari- 

 ous grades from 

 good funeral stock 

 to extra select long 

 stemmed. 



Beauties 



Fresh and strong— 

 the year round 

 favorite— selling 

 now exceptionally 

 low. 



Lilies 



The ever-liked Lil- 

 ium Giganteum, 100 

 to 1000 lots — any 

 size order at low 

 prices. 



Russells 



You should be push- 

 ing the sale of these 

 wonderful long- 

 lived pink Bussells 

 -order some. 



All the Outdoor Flowers 



The popular garden blooms, including Gail- 

 lardias, Daisies, Snapdragon and Gypsophila. 

 All at reasonable prices. 



A, L. RANDALL COMPANY 



WABil^H^T LAKE cen?^r7''7«o CHICAGO 



nkllllllllllllllliiiililllilillililllllllliiiliiililiillilililililiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiR 



Mention The BgTlew when yon write. 



> 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAN D. WALLACB 



mma sfRvis 



INSURANCE CXCHANCe BUiLDIN6 



Chicago 



MentlOB Tlie Berlew when yon wflte. 



them, the committee and its assistants 

 were kept busy. W. P. Kyle said that 

 every wholesale house was liberal with 

 its donation of cut flowers or plants, 

 while the supply houses contributed rib- 

 bon and boxes without stint. 



Sunday Closing. 



While the article on Sunday closing 

 in The Beview for July 29 was not 

 written with special respect to Chicago 

 conditions, W. W. Adams thought it 



<7^ 



