August 5, 1915. 



The Florists^ Review 



33 



THE THIRD EDITION 



OF THE 





Album of Designs 



(A Book Every Retailer Needs) 



'T'HE original Album of Designs was published in response to many 

 reauests from florists who felt the need for an up-to-date book that 

 could be used in taking orders for Funeral Designs, Wedding Decorations 

 and BouQuets, Table Decorations and all cut flower work where it was not 

 practicable to ahow the customer the finished article as it would be when 

 ready for use. With the publication of this album it became possible to 

 sboTT tbe ttnlshed worlt in beautifully printed pictures. The first 

 edition sold like hot cakes, and a second edition went quickly. Now a 

 third edition is off the press. Everything is in it— all the standard 

 designs and many new^ and heretofore unpublished pieces. 



06 paffes, nearly 300 deslens and decora- 

 tions, beautifully printed on heavy glazed paper, 

 handsomely bound in a cover that will stand wear 

 No restrictions on its sale 



75c PER COPY, POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



% J 



''I 



Orders 

 Filled 

 Same Day 

 Received 



FLORISTS' PUBLISHING CO. 



Publlsliers of 



1 



The rioiists* Review 

 The florists * Manual 

 The Album of Desigms 



608 S. Dearborn St. (Caxton Bids.) 

 CHICAGO, ILLINOIS 



Do yon 

 know 



Armadillo 

 Baskets? 



TlMy are the most anhiMe and beat aall- 

 Ins aavelty ever preducedl 



VMhloned with Inrenloos ■kill from the »rmor- 



ilke shell of that corioos animal of Old Mexico, the 



ArmadiUo. We also make and hare Waterproof 



Basket! to be oaed aa flower baskets in rour window . 



warn roB DssoRiPTm BooaiiVr. 



APELT ARMADILLO CO. 



Conif ort, Texas 



Mention The Rerlew when jon write. 



Ms J. Tlllmann's Sons 



Manofactorers of 



High Grade Florists' Baskets 



Write for inrices 



224 West niiiftt Stmt CHICAGO. ILL 



liSBtloB The RsTlew when jros writs. 



underneath. Mr. Bayer was picked up 

 unconscious and rushed to his home. 

 He was in a critical condition for sev- 

 eral days, but is convalescing now. 



Frederick Eitter, Jr., son of Fred- 

 erick Eitter, the Toledo flower pot man- 

 ufacturer, was taken to the Toledo hos- 

 pital July 30 with a severe attack of 

 typhoid fever. 



Arthur C. Kneisle, publicity man for 

 the Toledo Florists' Club, has returned 

 from a ten days' stay at Cleveland. 



Mr. Merrick, of the Lord & Burnham 



:!!lilllllllllllllllllilllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllimilim: 



Summer 

 Special 



25 Cut Flower 

 Baskets, 

 assorted styles, 

 with liners, 



$7.50 



ORDER NOW- 

 DON'T WAIT 



I RAEDLEIN BASKET COMPANY I 



S 713.717 Milwaukee Avenue Jt J* CHICAGO E 



Atlllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiij^ 



Afentioa Tbe Baviaw when 7011 write. 



Co., was in Toledo last week, and en- 

 joyed a ride about the city with the 

 Schramm brothers. 



Miss Helen Patten, of the Patten 

 Flower Store, and her mother, of Fort 



Wayne, Ind., have gone for a two 

 weeks' vacation to northern Michigan. 

 Harry Turvey recently drove his 

 Ford car 600 miles through Illinois and 

 Indiana. He experienced only om« 



