64 



The Florists^ Review 



AnausT 6, lOlit. 



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Pacific Coast Department 



LOS ANGELES. 



The Market. 



We have had another warm week, 

 but business has kept up well, though 

 out-of-town shipments fell off a little. 

 The Belladonna lily is making a fine 

 show and the fragrant flowers are 

 great favorites wjth eastern visiters, 

 who are here in large numbers this 

 year. Dahlias are showy and good; 

 Orand Duke Alexis and Delice show 

 up especially well. Asters are plenti- 

 ful and there is an abundance of ceu- 

 taureas and other outdoor flowers. In- 

 door roses are improving. Carnations 

 are badly infested with thrips on 

 some places, though other growers 

 manage to keep their flowers fairly 

 clean. Funeral work continues heavy 

 and all flowers are cleaning up fairly 

 well. 



Later lots of sweet peas are coming 

 in and are highly acceptable. Cecile 

 Brunner roses do not seem as popular 

 as they were and there is a glut of 

 them. They retail at 10 cents for a 

 large bunch, so there would seem to 

 be little in it for the growers, as few 

 flowers are more troublesome to pick. 

 An increasing demand for ferns has 

 been noticeable in the last week or 

 ten days, as well as for small kentias, 

 Corypha australis and other decorative 

 palms. Greens are plentiful, the only 

 shortage being in well developed 

 adiantums. 



Various Notes. 



The new store front of the Superior 

 Nursery Co., on Slauson avenue, is a 

 great improvement and should lead to 

 increased business. At the side Mr. 

 Gutting has a fine planting of dahlias 

 for cut flowers. Such varieties as 

 Delice, Grand Duke Alexis and a num- 

 ber of new cactus types are particu- 

 larly attractive. In the greenhouses a 

 fine lot of cyclamens. Begonia Glory of 

 Cincinnati and other Christmas plants 

 are coming along in good shape and 

 the ferns are a clean, good-looking lot. 

 I saw Mr. Gutting in close proximity 

 to John Evans, of Richmond, Ind., and, 

 unless all signs fail, it looks as though 

 the Challenge ventilators, roller-bearing 

 shaft hangers and a few more fittings 

 of this kind will be used in the new 

 plant houses that are to go up here 

 shortly. 



D. Stathatos, the Broadway Florist, 

 is building a large new lath house at 

 Hawthorne. 



Daniel MacRorie, of San Francisco, 

 and his father are visiting here and 

 at San Diego for a few days. 



M. Lambert, superintendent of 

 Elysian park, left for his vacation July 

 24. He is going to take in the sights 

 at the big shows at San Diego and San 

 Francisco. 



Albert Goldenson, brother of Morris 

 Goldenson, is starting on an eastern 

 trip at once. He intends to visit the 

 trade in Chicago, Pittsburgh, New 

 York and other eastern and middle- 

 west cities. 



J. W. Walters, of Chicago, has been 

 visiting Los Angeles this week. 



A letter received by the writer from 

 W. Wem, manager of Wright's Flower 



Shop, says he has reached San Fran- 

 cisco on his return trip from the 

 Yosemite valley and other northern 

 points. While he says the roads in 

 some places are rough, both he and 

 Mrs. Wern are enthusiastic over the 

 scenery and say they have had a 

 splendid time. 



S. Murata and wife are in San Fran- 

 cisco, taking in the sights. G. New- 

 man, of the same firm, has had to under- 

 go a slight operation for the removal 

 of a sty from his left eye. Shipping 

 business keeps up well here and a fine 

 show of flowers is maintained at all 

 times. 



H. N. Gage is putting up a new of- 

 fice on the ranch at Montebello, dlso 

 a concrete cellar, and is going to 

 build a new residence on the Whittier 

 road, where Mrs. Gage has some prop- 

 erty. 



Mrs, Altman, wife of the manager 

 of Donofrio's, at Phoenix, Ariz., is in 

 town for a couple of weeks, after 

 which she intends to go on to the fair 

 at San Francisco. 



Heavy shipments continue to leave 

 the store of the L. A. Floral Co., on 

 Winston street, for Arizona and other 

 warm sections, but, despite the unusu- 

 ally warm weather, there have been no 

 complaints. All long-distance ship- 

 ments are carefully iced. 



A visit to the new seed farm of the 

 Johanssen Seed Co., at El Monte, was 

 well repaid. Oscar Johanssen, who 

 has the management of this ranch, has 

 e"''erything in fine order. Asters are a 

 little late, but the plants are extra fine 

 and there are fine plots of kochias, ver- 

 benas, stocks, early and late cosmos 

 and all the other specialties of the 

 house. The land here is especially well 

 fitted for raising small seeds, as it is 

 finely divided yet does not bake or 

 crack. The firm is negotiating for an- 

 other 100 acres close by. 



W. Armacost & Co. report cleaning 

 • up well on young rose stock. 



John A. Evans, of Richmond, In4., 

 left here July 26 for San Francisco. 

 Being a true Welshman, by descent, he 

 could not miss the eisteddfod and 

 will stay in the neighborhood of the 

 Bay City until after the convention. 



Frank Lichtenberg has opened a fine 

 new flower department in the new 

 Broadway department store and ap- 

 parently is doing a good business. 



C. Morton, of Phoenix, Ariz., and 

 Mrs. Morton arrived in town July 29, 

 having driven up by way of San Diego. 

 Mr. and Mrs. Morton will call on the 

 trade here and visit their daughter, 

 Miss Hazel Morton. Their son, H. 

 Morton, is looking after the business in 

 their absence. H. R. Richards. 



SAN FBANCISCO. 



The Market. 



For the last week the florists have 

 not had such a rush as formerly re- 

 ported. While there is still plenty of 

 activity, the larger stores are giving 

 some of their help a little vacation, 

 which is much desired after the strenu- 

 ous life of the last two months. 



Summer stock continues plentiful and 

 is moving in exceptionally large quan- 

 tities, as the abundance of handsome 

 flowers, even of the commoner varie- 

 ties, is a constant source of wonder to 

 people from less favored sections, and 

 such stock is also largely used for 

 decorative work. Carnations are go- 

 ing noticeably off crop; they have been 

 in light supply for several days. There 

 has been some complaint that the grow- 

 ers' pool is not grading closely enough, 

 but growers say that the stock simply 

 is not available. Offerings of sweet 

 peas, also, are much lighter. Gladioli 

 are coming in less freely, but some ex- 



CALIFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLESALE FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialista in 



long distance shipments. 



316 South Broadway Phone Broadway 2369 Lo8 Angeles, Ctkh 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL, 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, CaL 



Muitloa Tb« BcTlcw whra too write. 



