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22 



The Florists^ Review 



August 12, 1915. 



fl 



Established, 1897, by O. L. GRANT. 



Pablished every Thursday by 

 Thk Florists' Publishing Co., 



S30-S60 Oaxton Balldlntr, 



606 South Dearborn St., Ohlcaco. 



Tele.. Wabash 8196. 



RegflHtered cable address, 



Florvlew, Chicago. 



Entered as second class matter f| 

 Dec. 3, 1891, at the post-office at Cbl- Ijk 

 cago. 111., under the Act of March "t*f 

 3. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, Is.OO. 



Advertislni; rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



NOTICE. 



It is impocsible to (uanmte* 

 tk* insertion, discontinuance 

 •r slteratioB ef any adrertise- 

 ■aent unless instruetiens are 

 raceiTvd by 



S P. M. TUESDAY. 



SOCIETT OF AMEBICAN FLOBISTS. 

 booroprated by Act of Coagrress, March 4, 1901. 



Officers for 1015: President. Patrick Welch, 

 Boston; vice-president, Daniel MacRorie. San 

 Francisco; secretary, John Toung, 53 W. £8th 

 St., New Tork City: treasurer. W. F. Kastlng, 

 Buffalo. 



Tbii'ty-flrst annual convention, San Francisco, 

 Cal.. August 17 to 20. 1915. 



Results bring advertising. 

 The Eeview brings results. 



There will be more florists at San 

 Francisco next week than most people 

 suppose. ^ 



Carnation plants from the field seem 

 to be selling more than ordinarily well 

 this season, a number of advertisers re- 

 porting that orders received as early as 

 August 7 cleaned up their stock. 



, Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



O. B., St. Louis, whose initials do not 

 correspond to those of any subscriber 

 there, should consult Bailey's Cyclopedia 

 in the public library; he can get his 

 answer there without divulging his name. 



The preliminary premium list for the 

 show at Chicago November 9 to 14 has 

 been printed. Copies of this, and of the 

 final schedule when ready, will be sent 

 to any who address N. P. Miller, secre- 

 tary, 179 North "Wabash avenue, Chicago. 



The Cincinnati judge who last week 

 changed the fine of the prisoner charged 

 with abusing his wife, from $50 and 

 costs to a bouquet of flowers and a box 

 of candy, thereby paved the way to a 

 reconciliation. Splendid advertising copy 

 for some retail florist I 



Dan MacEorie, of San Francisco, has 

 added ninety-four new members to the 

 S. A. F., it is said, since his city was 

 selected for the 1915 convention. This 

 is more than doubling the Pacific coast 

 m.-mber8hip. The last annual report 

 showed: California, 50; Oregon, 16; 

 Washington, 4; total, 70. 



ILLINOISANS TO MEET. 



The executive committee of the 

 Illinois State Floris^ts' Association will 

 meet at the Jefferson hotel, Peoria, nl., 

 August 31, for the purpose of arrang- 

 ing dates and place for two meetings 

 to be held in 1916. The oflficers are: 

 President, C. W. Johnson, Morgan 

 Park; first vice-president, I. L. Pills- 

 bury, Galesburg; secretary, J. F. Am- 

 mann, EdwardsviUe; treasurer, F. L. 

 Washburn, Bloomington. The last 

 convention received an invitation to 

 meet in 1916 at M<dine or Eock Island 

 and it was. decided to also have a 

 meeting at Urbana. The executive 

 committee will welcome suggestions 

 from members. 



WHAT IT COSTS. 



One of the questions frequently asked 

 is "What does it cost to run a green- 

 house?" So these figures should be of 

 interest. They concern an loy^^ range 

 of 55,000 feet of glass, representing an 

 investment of $41,243. The sales for 

 the year ended August 1, 1915, were 

 $30,631.92 and the expenditures were 

 as follows: 



Christmas goods $ 1,267.86 



City water 194.19 



Telephone 128.67 



Interest 425.40 



Taxes 528.32 



Insurance 241.09 



Supplies 1,642.45 



Bulbs 689.44. 



Advertising 434.51 



Printing 784.35 



Postage 734.70 



Plants 1,416.47 



Llgbt ^ 74.12 



Labor 10,398.35 



Extra labor 954.81 



Freight and drayage 394.63 



Express 65,8.11 



Cut flowers 1,232.60 



Repairs 455.35 



Coal 1,691.50 



Coal freight 1,184.46 



Coal hauling 366.96 



Total operating expense |25,89S.34 



New construction 3,182.13 



Total $29,080.47 



BIG CROPS MEAN BUSINESS. 



Prosperous conditions for the flo- 

 rists, seedsmen and nurserymen of the 

 middle west are indicated by the Au- 

 gust government report, showing a 

 record-breaking yield of wheat, and 

 bumper crops of corn, oats, barley and 

 hay. 



The total wheat crop indicated by 

 the government report issued August 

 9 is 3,000,000 bushels more than was 

 forecast in July; 966,000,000 bushels, 

 75,000,000 bushels more than the pre- 

 vious record crop. 



While the harvest season has been 

 unfavorable for oats and the season 

 late for corn, the government figures 

 show a promise for a crop of 1,402,000,- 

 000 bushels of oats, within 16,000,000 

 bushels of the largest ever raised, and 

 of 2,918,000,000 bushels of com, which 

 would exceed the corn crop of last 

 year by 245,000,000 bushels. 



Final figures for the year, when the 

 estimates are given a final revision, 

 may show easily 1,000,000,000 bushels 

 wheat and 1,500,000,000 bushels oats, 

 with around 3,000,000,000 bushels of 

 corn, or a grand total for the three 

 crops of around 5,500,000,000 bushels. 



Despite the long period of unseason- 

 able rains, the country will have an 

 abundance of all grains to supply for- 

 eign needs throughout the coming year. 

 It is not expected prices will rule as 

 high as during the last twelve months, 

 but fair prices appear to be assured 



the farmers in all sections and the re- 

 sult will be reflected in the good busi- 

 ness done by florists, seedsmen and 

 nui'serymen in the grain states, many 

 of whom found the last year the most 

 prosperous in their experience. 



NEXT WEEK'S WEATHEJI: 



y 



Weekly weather forecast, is- 

 sued by the U. S. Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, August 11, 1915: 



Special Notice — ^There is a tropical 

 disturbance over the southern Wind- 

 ward Island section and the weather ^ 

 for the territory east of the Missis- 

 .sippi river for the coming week is 

 largely dependent upon the movement 

 of this disturbance. At present, indi- 

 cations are as follows: 



For the Eegion of the Great Lakes — 

 Fair weather for several days. Un- 

 settled toward end of week, with show- 

 ers probable. Moderate temperature. 



For the Upper Mississippi Valley and 

 Plains States — Fair weatner for four 

 or five days, probably followed by 

 showers August 16 to 18. Moderate 

 temperature. 



For the Ohio Valley and Tennessee — 

 Showers, followed by fair weather for 

 several days, and again by showers 

 August 16 or 17; moderate tempera- 

 ture. 



For the West Gulf States— Thunder 

 showers August 12 to 14, followed by 

 generally fair weather thereafter; sea- 

 sonable temperature. 



CHICAGO. 



The Market. 



One year of European war has most 

 apparently not exercised the baneful 

 influence on the Chicago market antici- 

 pated by so many, for the conditions 

 prevailing during last week show a 

 marked improvement over those of the 

 one just preceding and compare quite 

 favorably with those of the same week 

 a year ago. For the midsummer sea- 

 son, the volume of business transacted 

 may well be termed satisfactory. 



The supply of Beauties is percepti- 

 bly shorter, and, while there is little 

 demand for them generally, a much 

 greater quantity of superior quality 

 short-stemmed Beauties could be used 

 than find a way to the market. If 

 the demand for Beauties does not suffer 

 a regeneration, they will some day be 

 a rarity on the market, as one grower 

 after another, finding them unprofit- 

 able property, throws them out. Eoses 

 are in sufficiently short supply to be 

 clearing well. Most of the receipts 

 are of the shorter stock, but the qual- 

 ity is fairly good considering the time' 

 of year. Eussell still holds the lead 

 and continues in many instances to 

 usurp the place once held by Beauties. 

 One reason advanced for this is that 

 it is a better keeper. Killarney Bril- 

 liant, too, is enjoying quite a brisk 

 demand, while White Killarney and 

 Double White Killarney are moved 

 with no difficulty. Prices, of course, 

 are relatively higher. 



The most pronounced feature of the 

 market, however, is the glut of gladi- 

 oli. The regular shippers are more 

 than able to supply the demand, but 

 in addition to their contributions, the 

 market is flooded with those of a host 

 of people who, having a vacant lot or 



