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32 



The Florists^ Review 



August 12, 1915. 



man, Oscar iLoeflBer, store and stock boy 

 for the McCallum Co. Those -who 

 knew him will greatly miss him; he 

 was well liked by the trade. 



Mr. and Mrs. E. C. Ludwig are spend- 

 ing their vacation at Atlantic City. 



Mr. and Mrs. Fred Burki and family 

 will leave this week for a tour of 

 New York state. 



Jacob Gerwig, of the Pittsburgh Cut 

 Flower Co., is on his vacation. 



W. A. Clarke is with his family at 

 Chautauqua lake, N. Y. 



Mr. and Mrs. A. Garrity are at At- 

 lantic City. W, A. Clarke. 



NASHVILLE, TENN. 



The MarKet. 



Weather conditions have been unfa- 

 vorable for the little business we ex- 

 pect at this time of the year. It has 

 been so hot and dry that everyone who 

 could do so has gone to one of the 

 summer resorts near the city. There has 

 been little funeral work. There is a 

 scarcity of flowers of all kinds. Even 

 the summer roses are off crop. Peas 

 are gone, valley is all but unknown, 

 and carnations are not yet in. Asters 

 and gladioli are the principal flowers 

 on sale. • 



I have made thorough inspection of 

 the growers' places and have never 

 seen things in better condition. The 

 houses have been overhauled and there 

 is little disease or inferior stock. 



On the private grounds of the -city, 

 bedding plants are suffering. The at- 

 mosphere is so dry that surface" water- 

 ing is of no real benefit. Despite its 

 record for withstanding heat and 

 drought, salvia is succumbing. Cannas 

 are standing the heat better and are 

 looking well. 



There is said to be an unusually 

 heavy demand for the Skinner and 

 the Hearst irrigation systems. The 

 more elaborate private gardens are in- 

 stalling watering systems, and the gar- 

 deners assert that they get better re- 

 sults and cut expenses in substituting 

 them for hose. 



Lilies are in bloom in the open, and 

 I have seen better speciosums grown 

 outdoors than indoors. The same is 

 true of giganteum. Would it not pay 

 the florist to grow lilies in the field 

 for summer use? 



Various Notes. 



L. H. and 0. Geny spent part of last 

 week at Hornsprings. Oscar Geny is 

 slowly improving in health and is able 

 to look after business part of the time. 



Floyd Bralliar, of the Hillcrest 

 School Farm, is spending a week of 

 rest at Graysville, Tenn. 



The new window of the Joy Floral 

 Co. is a great attraction. There is al- 

 waj's a crowd watching the water 

 wheel of the old mill and the alligators 

 in the pond. 



There will be a considerable quantity 

 of bean seed grown here this season. 

 Many of the gardeners are saving their 

 crops for seed, for prices are too low 

 for green beans. Stringless Green Pod 

 and Kentucky "Wonder are the only 

 varieties that ara^^grurwn in any quan- 

 tity. F. B. 



Texarkana, Ark.— Herbert D. Enoe, 

 formerly proprietor of the Capitol 

 Greenhouses, at Pierre, S. D., has taken 

 over the State Line Floral Co., and 

 moved here to conduct the business. 



Not a Competitor of the 

 Florists' Telegraph Delivery 



Jnuirist 



WHEN the telephone began cuttii^ 

 into the business of the teli^ 

 graph, they introduced night 

 letters of 50 words for the cost of 10 daf 

 words. 



Arid what happened? The telephchSe 

 was not used any less, but the telegrei)h 

 was used more. 



There are some people who want to do 

 what they do quickly. The snap and go 

 of life is for them. The F. T. D. suitis 

 their needs exactly. 



There are others who never use the 

 telegraph unless very urgent; but they 

 use letters freely. To these people the 

 National Florist strongly appeals. 



It is also apparent that one will help 

 the other, because both will help people 

 to form the habit of ordering floral gifis 

 for distant points. 



-Send for booklet giving full particulars 

 about. the National Florist plan. 



National Florist Corporation 



220 Broadway, New York 



Mention The Review when you write. 



The Madison Basketcraft Co. 



Madison, Lake Co., Ohio 



Mention Tbt ReTjgw when yon write. 



SPECIAL OFFER 



No. 88 Cards, l^exS^g 



1.000 for $0.60 3,000 for $1 60 



S.OOO for 2.40 10,000 for 4.60 



Terms: Postpaid cash with order. 

 Satl4fac»lon guaranteed. Write for samples. 



THE JOHN HENRY CO.. Lansing. Mich. 



Mention The R«Tlew when yon write. 



Bouquet Accassories 



Coraare Shield* 

 Bouquet Holders 



Ties mnd Bowi 

 Brides' Mutts 



WWITRED OWEN,«»J^/c-i'^GT^L^ 



Phone Kedzie 6288 



Mention The Berlew when 70a write. 



Magnolia Leaves, Cycas Leavei, Rnscus 



Write for Prices 

 givincr name of your Jobber 



OSCAR LEISTNER 



319-321 W. Randolph SL, CHICAGO, ILL. 



Mention The Review when you write. 



WIRED TOOTHPICKS 



Manufactured, by 



W. J. COWEE, 



10,000 $1.75 50,000 $7.60 



BEBLIir. 

 N. T. 



Sample free. For saM by dealers. 



Mention The Review when you write. 



