'Jf^T'™' • ■ • *7^t;'- '•*71H7':>'- ^•■'»?7r;w^ T?.^ ■ ■•''^'^"^?''Tv?i''^W"". - *W^ 



5K 



Th« Flotists' Review 



Adqost 12, 1815. 



15,000 

 White Perfection 



Field-grown 



Carnation Plants 



$56.00 per IQQie ^ 



TIE LEO IISSSBf CO. 



^ WNOUSALI VLonnvs 



12tk aid Raee Sts., nnLADELniA,PA. 



QALTIMaRE. MO. WASHIHeTOM. Q. C. 



FIELB-GltOWM 



CARNATION 

 PLANTS 



For complete list and prices 



see classified ad. in 



this issue. 



3EAUTIES 



|1.00-$3.00 per dezen. 



We continue to have an abundant supf ly of Beauties, and the stock 

 is of e:(cellent quality for a summer crop. The buds are of a good size 

 and color, in fact the Quality is such as you would hardly expect at this 

 time of the year. 



EASTER LILIES 



$1.50 per dozen; 50 for $4.00 

 A fresh consisnment every morning. 

 The Lilis9 arii cut b«{ore they are fully 

 developed, just In ttu( pvoper condition 

 to ship. They are sulr» to reach you in 

 perfect condition. 



ASTERS 



$l.00-$2.0n per 100 

 The midseason crop bringrs the real 

 good grades of Asters. Our growers are 

 cutting Asters in quantity and we look 

 for a good supply until the end of the 

 season. Depend on us for good Asters. 



SP^GNUM N^OSS 



$2 on yer 5-bbl. bale; 6 for $10.00 

 Compi^re oar bales with wJ^at is usually called a 5-bbl. bale and note the dif • 

 ferenc« is size and weight. 



' Greens 



Plumosus, bunph or string $ 0.50 



Sprengeri, buQo^i 35c .50 



Adiaa^m Crdweanum 100, 1.50 



Smilax 100. 16.00 



Dagger Ferns .1000, 1.50 



Leucothoe Sprays, green 100. .75 



Galax, bronze: 1000. 1.50 



Galax, bronze case. 8.60 



Galax, green ^..... 1000, l.QQ 



Galax, green case, 7.50 



liagnolia Leaves, brtwa Sirtea, basket, 1.50 



Cut {lemlock bundle, 2.50 



Sheet Moss, fadel^^. . , .^. .per bag, 3.50 



Mewtta* Tlw WtwUiw whe« yo« 



PHTT.i^DKJ.PHIA. 



The Market. 



The oaly encojiraging feature of the 

 market is the smaller supply of stock. 

 This makes business seeni a little bet- 

 ter, although it is extremely dull. 

 Boses have shortened in number. Beal- 

 ly good stock is often quite scarce. 

 White roses of any grade are not sufS- 

 cient for the demand. Asters are much 

 more plentiful, but not good ones; the 

 constant rains do more barm to the 

 Semples asters than tO the early vari- 

 eties. Many of the Semples arrive in 

 poor condition, either brown-tipped or 

 open-centered, so that it is diflficult at 

 times to select enough good flowera for 

 the orders. Gladioli have been selling 

 a little better, mainly because there 

 are less of them. The quality leaves 

 nothing to be desired. Carnations are 

 about over. Dahlias have come, but do 

 not sell. Easter lilies are in fair de- 

 mand, while cattleyas and valley are 

 sought at times. The difficulty of find- 

 ing an outlet for poor flowers is great. 



Current Events. 



Widespread interest will be shown 

 in the incorporation of the florists' 

 supply business that has been conduct- 

 ed for the last fourteen years by 

 Joseph G. Neidinger. The business was 

 incorporated July 30, under the laws 

 of this state. The three incorporators 

 are Joseph G. Neidinger, president; 

 George 8. Hampton, treasurer, and Jack 

 r. Neidinger, secretary. 



The business was started in a small 

 way by Joseph G. Neidinger, who had 

 served his apprenticeship in a leading 

 florists' supply house of this city, Octo- 

 ber 19, 1901, at 1226 Poplar street. 

 Mr. Neidinger had original ideas that 

 he intended to develop as his business 

 grew. One of these ideas was that 

 the florists' supply future depended on 

 furnishing the finished product rather 

 than raw material. With this object 

 in view he aimed to give his customers 



mmmHwm 



WW 



^ 



;;»Q 



BERGER BROS. 



The bftat ppuiaier flower ia at H^ beat 



Pink, iS^.. White Lavender Purple 



GLADIOLI, EASTER ULIES, 

 RQ^ES, CARNATIONS, 



SELECT V ALiLi]h Y 



1225 RACE ST. PHILADELPHIA 



llmtloB Tlw Vertaw 



TMilrrlte. 



what they needed, ready for imme- 

 diate use. When he started, his force 

 consisted of one boy and three girls. 

 Three years later Mr. Neidinger moved 

 to larger quarters at 1438 North Tenth 

 street. So successful were his efforts 

 that the business outgrew these larger 

 quarters and in 1907 a whole building 

 was secured, where the business was 

 carried on for six years. Finding that 

 his ideas were appreciated, Mr. Neid- 

 inger invited George S. Hampton to 

 join him for the purpose of introducing 

 these ideas to the florists of the coun- 

 try. This worked well. With the add- 

 ed help of Jack F. Neidinger and an 

 increasing line of supplies, "The House 



of Merit" specialties became known 

 and were used all over the country. It 

 took room to manufacture these spe- 

 cialties, so two years ago Mr. Neidinger 

 again moved, this time to a splendid 

 modern building at 1309 and 1311 

 North Second street, where he has 

 every facility for conducting his busi- 

 ness. Today the force consists of 

 twelve men, ten boys and thirty girls, 

 convincing proof of the popularity of 

 the ideas put into shape by the Joseph 

 G. Neidinger Co. 



Various Notes. 



H. Bayersdorfer had a pretty rough 

 time on his trip to Japan, or, to be 



