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42 



The J*fotfet** f^evies^ 



August 12, ldl5. 



12 



PAGES OF BETAII.EBS' CABDS 



This department for the cards of 

 I<eading Retail Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 ^lished for all time and so helpful that 

 its volume will keep on increasing for 

 mahy years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let, 

 your customers know you] 

 can perform this service | 

 for them. To receive youri 

 share — well, The Review's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is 

 for one-inch space. Other spaces in 

 proportion. 



Why not send your order today — ^now 

 — before you forget it? 



^vQd 3£, lCfi<^«'» 



..^orfst... 





4»r-- 



8L lotto, AOn September 5, 19U. 



Florists' Revlsw, 

 Chicago, 111. 



Gentlemen:- 



During the BIX MONTHS from Uaroh 4 to September 4 

 I have reoeived from other Florlete, by mail, telegraph or 

 cable, orders to the amount of $511.35 as a result of my ad- 

 vertisement In the Retailers' department of The Review, with 

 the allowance to senders the record for SIX MONTHS la: 



Value of orders received - $515.35 



Less 30il allowed senders 103 . 60 



Net value of orders for SIX MONTHS-- 410.65 



It should be noted thnt this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Florists 's busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter. 



Reepectfj^ 



ALL ORDERS FOR 



OaMand, San Francisco 

 and VtelnHy 



carefully executed: also aboard all outgoinc 

 steamers. 



THORSTED FLORAL CO. 

 vat Broadway. qaklAWD. CAL. 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member Floria ta' Telegraph Delivery 



HOUSTON. TEXAS 



— "Forcstdale" 



The Flower Shop 



••vMi Entries — Flv« Prizes 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florista* Telegraph Delivery. 



Lang floral & Nursery Co., ^* 



Write or wire headquarters for flowers for Texas. 

 OkUhoma, Louisiana. New Mexico. No orders too 

 large, none too sn^U. 



Dallas floral Co. 



DALLAS, TEX. 



TEXAS 



H. F. OREVX:, Prop. 



CL PASO, TEXAS 



POTTCR FLORAL CO. 



^taiben Florists' tTelctgraph Delivery. Ass'a 



Arthur r. Crabb 



GRAND RAPIDS, MICH. 



Prompt Service to any point In Mioliican 



MILWAUKEE. 



The Market. 



Last week was surely a wet one; it 

 rained nearly all the time. Vacation- 

 ists could be heard complaining at every 

 turn, and the week was a bad one all 

 around, with the exception of business. 

 While sales could be better and prices 

 might be considerably higher, the 

 week, as a whole, was satisfactory. 

 Business has kept up wonderfully well 

 this year, and although it is the middle 

 of the so-called dull season, the orders 

 keep on coming and florists are kept 

 fairly busy. Much building has been 

 started this summer, and this fact tends 

 to show that the trade is not suffering 

 so much as some would have us believe. 



Eoses are quite scarce, the dark, 

 cloudy weather having held back the 

 crop to a great extent. The market is 

 cleaned up each morning, and it is 

 necessary to cut some orders so as 

 to make the supply sufficient. Carna- 

 tions are being thrown out, just as fast 

 as it can be accomplished, and the sup- 

 ply in consequence is small. From indi- 

 cations it seems that there will be a 

 short interval between the last of the 

 old stock and the first cut from the 

 new plants. Last year the cut contin- 

 ued right through, and for a time it 

 seemed that this year would be a repeti- 

 tion of last year in that respect. Asters 

 are arriving quite heavily, and the qual- 

 ity is good so far. They are not 

 moving so rapidly as they might, and 

 are not bringing high prices by any 

 means. Gladioli are plentiful and are 



scHRoer^j^ 



•*• 86 Broadway *• 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Ctner Broadway & Gratiot Ave., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



Crabb & Hunter Floral Co. 



GRAND RAPrOS. MICH. 



Specialice in the cAreful fillingf 

 of Teleg^raph Orders 



J. B aOBTZ SONS 



SAGINAW, MICHc 



or any City in Suchisui. 



|MI#^HI#IA1U ORDKRS WILL BK C^KK. 

 IvlH^IllU/*ni FULLY CAKED FOK BY 



HENRY SMITH 



Wholesal e and Retail Florist of Grand Raplda 



BAHLE GKEEK. MICIH6AN 



8. W. COGGAN, riorlst 

 il WK8T HffAlN tnUBT 



Member Florists' Telegraph Delivery Ass'n* 



DETROIT and VICINITY 



L «Mb flmd Co., Albert^ochelon. ,55 j^^ ^ 



