70 



The Florists' Review 



August 12, 1915. 



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Pacific Coast Department 



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ASTERS IN OBEOON. 



The accompanying illustration was 

 prepared from a photograph of a field 

 of the New Early Comet aster at the 

 establishment of Herbert & Fleishauer, 

 McMinnville, Ore. This variety is the 

 result of six years' development of 

 the original sport. It was in bloom 



Tassauo Bros, report progress good 

 on the new building, and Tony says he 

 is going to increase his building pro- 

 gram materially next season. Bernard, 

 the youngest brother, has martial 

 stirrings, and may return to Italy, 

 while Tony or Angelo has a northern 

 trip in prospect shortly. The firm sup- 

 plied the greens for the German song 



New Early Comet Aster at Herbert & Fleishauer's, McMinnville, Ore. 



i this year July 13, several weeks earlier 

 than any other large-flowering variety. 



' The flowers are of comet type, with 

 long, curled petals. It has been pro- 

 duced in white, three shades of pink 

 and in lavender and purple. This firm 

 originated the Oregon Monarch, H. & 

 i.'. Late Branching, White Rochester, 

 Eed Ridinghood, Pacific Beauty and 



- other successful varieties. 



LOS ANGELES. 



The Market. 



The last week has been a most dis- 

 appointing one to shippers and re- 

 tailers alike. The transient trade has 

 been practically nothing, and the usual 

 run of funeral work failed to material- 

 ize. Many of the Arizona and Nevada 

 towns to which stock is shipped from 

 here are practically deserted, the popu- 

 lation having removed to the beach 

 towns, and orders have for this reason 

 been cut in two or canceled entirely. 

 At home the asters, carnations, cen- 

 taureas and other summer staples have 

 piled up day after day, and the only 

 glut of the season so far has occurred. 

 Vacations are the order of the day, 

 many well known faces being missing 

 temporarily. 



Various Notes. 



While the usual shipments of sum- 

 mer stock from the L. A. Floral Co. 

 have been light, F. Sperry reports a 

 much larger demand than usual for 

 lilies of the valley, orchids and other 

 choice stock. 



feast at the Shrine auditorium re- 

 cently. 



W. Wern, manager of Wright's 

 Flower Shop, has returned from his 

 automobile trip looking and feeling far 

 better for it. 



The Freeman-Lewis Co. reports busi- 

 ness good. Richard Grover leaves this 



week for a two weeks' vacation, and 

 Mr. Freeman is looking forward to a 

 hunting trip shortly. 



Morris Goldenson leaves this week 

 for a visit to San Francisco. 



The Germain Seed & Plant Co. con- 

 tinues busy in the landscape depart- 

 ment, several important contracts be- 

 ing signed up and pending. This firm 

 has the planting of the roof garden, at 

 the new Broadway department store. 

 Mr. Meyberg has returned from a short 

 trip and M. IL. Germain leaves for a 

 month's vacation this week. 



H. W. Turner has been working hard 

 getting the new houses finished before 

 going to the convention at San Fran- 

 cisco. The new roses being tried out 

 this season are an interesting lot. 



R. S. Woodruff, of Eugene, Ore., has 

 been visiting here and is likely to pro- 

 long his stay. 



Howard & Smith report business 

 good in cut flowers at the store. 



At the August meeting of the Los 

 Angeles County Horticultural Society, 

 held at Kruckeberg's hall August 3, 

 P. D. Barnhart descanted upon the 

 "Trials of a Gardener" to a large 

 audience. Unfortunately, Mr. Barnhart 

 spoke more of his own trials than in a 

 general sense, and for this reason was 

 not perhaps as convincing as he usually 

 is. Other speakers followed in a 

 lighter vein, and the general view of 

 the society seemed to be that an em- 

 ployer who paid the piper ought to call 

 the tune. Jacob Dieterich is down on 

 the program for next month to tell us 

 what an S. A. F. convention looks like. 

 We look for something a little above 

 the average September 7. 



Fred Hills and Mrs. Hills are driv- 

 ing to the convention from Los An- 

 geles. They left August 9. 



Paul Staiger says he has never had 

 a better business at this season than 

 this year, the change to the West 



CALIFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLESALiE FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialists in 



long; distance shipments. 



316 South Broadway Phone Broadway 2369 Los Angeles, CaL 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal. 



