

t? -•^•t" 



32 



The Fl<ifisis*'Ii(^rfiw 



Atiansi 19, 1915. 



Eric James. 



(Chairman AdTcrtlstDK Committee for the San Francisco ConTentlon.) 



After the dedicatory exercises had 

 been concluded, the party went by au- 

 tomobiles to Twin Oaks, the home of 

 Mrs. Charles J. Bell, daughter of the 

 late Mrs. Gardner G. Hubbard, donor 

 of the Gardner Hubbard memorial 

 medal. Mrs. Bell had extended a kind 

 invitation to the party to inspect her 

 rose gardens. The party was most 

 cordially received by Mrs. Bell. After 

 the inspection of Mrs. Bell's gardens, 

 refreshments were served. An hour 

 and a half was pleasantly and profit- 

 ably spent at Mrs. Bell's beautiful 

 home, after which the party returned 

 to the city, and left for their homes. 

 The affair was voted a big success and 

 one of the most interesting events in 

 the annals of floriculture and horticul- 

 ture. 



I am pleased to state that the pride 

 taken in the S. A. F. by the florists 

 of the national capital is surpassed by 

 no other city in the Union, and is at- 

 tested by the presence here today of 

 nearly a dozen members of this so- 

 ciety from Washington, 3,000 miles 

 away. 



BEPOBT ON NATIONAL SHOW. 



FThe following Is the report of George Asmus, 

 cbairman of the National Flower Show commit- 

 tee, presented at the San Francisco convention, 

 Aagnat 17, 1015.] 



Since making my last report, at the 

 convention in Boston a year ago, mat- 

 ters pertaining to the show in Philadel- 

 phia next spring have progressed rapid- 

 ly and favorably. At a meeting held 

 in Philadelphia last November, the gen- 

 eral local organization work was 

 drafted and chairmen of committees 



carefully selected. They are as fol- 

 lows: 



Press, publicity and advertising — W. P. Ther- 

 kildson. 



Securing exhibits— William Kleinhelnz. 



Decorations — John Habermebl. 



Special premiums — Wm. P. Craig. 



Special features— Chas. Grakeiow. 



Lease and contracts — A. Farenwald. 



Music — Leo Nlessen. 



PrlnUng- S. S. Pennock. 



Concessions — Henry F. Mictiell. 



Trade tickets — E. Fancourt. 



I/ectures — J. Otto Thilow. 



Bureau of information — Frederick Cowper- 

 thwalte. 



Secretary and treasurer — A. A. Nlessen. 



Committee-at-large — George Burton, Lonis 

 Burk. Robert Craig. 



Good Work Already Done. 



These gentlemen appointed from 

 among the craft in Philadelphia others 

 to serve on these committees. The 

 chairmen of these committees form 

 what is known as a local executive 

 committee to carry out in detail the 

 work of the show. Such committees 

 have met from time to 'time, about 

 once a month, and are enthusiastic 

 about the coming exhibition. Through 

 the generosity of the H. F. Michell 

 Co, and H. A. Dreer, Inc., the grass 

 plots in front of the big Convention 

 hall, where the show is to be held, have 

 been beautifully planted and serve as 

 an advance notice of what will happen 

 in the near future in the building. 

 There recently appeared in the Phila- 

 delphia Record a half-page illustrated 

 write-up, showing the building, front 

 and grounds, as treated by the above 

 mentioned firms. This shows the good 

 work that is being done by the publicity 

 bureau, of which W. F. Therkildson is 

 the head. 



I also wish to mention the good work 



of Adolph Farenwald and the commit- 

 tee on lease and contracts. By their 

 earnest efforts the rental for this mam- 

 moth building has been reduced to the 

 low rate of $100 per day. We have 

 been able to secure the cooperation of 

 the American Carnation Society. As 

 1916 will be the twenty-fifth year since 

 its organization, the society will cele- 

 brate its silver jubilee at Philadelphia 

 in connection with the show. Its pre- 

 mium list has been prepared and, under- 

 written by the society, will be pub- 

 lished in the next edition of the sched- 

 ule, which will go out sometime next 

 fall. By this time the American Bose 

 Society will have its list completed and 

 it will also be a part of the next sched- 

 ule. 



Preparations Extensive. 



The plant growers, of whom there 

 are so many in the vicinity of Phila- 

 delphia, are already making prepara- 

 tions. The Pennsylvania Horticultural 

 Society has also joined hands, and has 

 appointed a committee of three to work 

 in conjunction with and act as part of 

 the local executive committee. The 

 guaranteed fund of $10,000 has been 

 completed, and contains the usual 

 country-wide list of guarantors. 



William P. Craig, chairman of com- 

 mittee on special premiums, reports a 

 large list of donors, and expects in 

 the near future to more than double 

 what he now has. 



The size of the building, which will 

 enable all of the show to be on one 

 floor, should prove favorable, and the 

 large balcony, with its great seating 

 capacity, will appeal to the public, as 

 it seems to delight the patrons to sit 

 among the flowers and listen to the 

 music. 



The installation of heat for the 

 building has been cared for and will 

 be at a normal cost. The total pre- 

 mium list, as offered, is $15,000, the 

 largest sum ever offered in this country 

 at a flower show. ^ 



I will conclude my report by saying 

 that in my estimation the coming ex- 

 hibition at Philadelphia will, from all 

 standpoints, eclipse anything ever be- 

 fore attempted in this country, and I 

 have no doubts about the financial sue* 

 cess. The fact that the annual con- 

 vention of the society is not held in 

 the east this year will no doubt help 

 to sell space at the National Flower 

 Show, as the records of previous ex- 

 hibitions show that the attendance of 

 the trade at past exhibitions has been 

 greater than at the convention, and it 

 is at a season of the year when the 

 buyer is usually in the market for sup- 

 plies for his spring or Easter business. 



Atchison, Kan, — The Groves Floral 

 Co. has engaged Edward F. Kliem as 

 grower. He was formerly with the 

 Stuppy Floral Co. and E. V. Myers, of 

 St. Joseph, Mo. 



Bacine, Wis. — R. E. Miller and his 

 wife, proprietors of the Bacine Floral 

 Co., are enjoying a two weeks' visit 

 with relatives in Beloit. They have an 

 establishment that is of metropolitan 

 modernity in every detail. 



Thawville, HL — Fred Townsend be- 

 lieves florists and nurserymen should 

 practice what they preach and has 

 planted his home grounds in a manner 

 that makes his residence one of the 

 show places of the town. The bedding 

 occupies practically every foot of space. 



