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The Florists' RevkHt 



i..r''t.^ir:>;y-»rjK(;y>fjHK--<^7r--.-; f :Trf, > 



A WM T 19, IftlC. 



Estebllsbed. 1897, by G. L. GRANT. 



Published every Tharsday by 

 The Florists' Publishing Co.. 



630-660 Oaxton BuildlnK. 



fiOeSoutb Dearborn St., Chicago. 



Tele., Wabash 8196. 



Registered cable address, 



Florrlew, Cblcago. 



Entered as second class matter 

 Dec. 3, 189V . at the post-office at Ohl- { 

 cttgo. 111., under the Act of March 

 3, 1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



NOTICE. 



It is impossible to g^uarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMERICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1915: President, Patrick Welch. 

 Boston; vice-president, Daniel MacRorie, San 

 Francisco; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, W. F. Kastlng, 

 Buffalo 



Thirty-second annual convention, Houston, 

 Texas, August 15 to 18, 1916. 



RESULTS. 



We give them. You get them. 



We both have them. 



Have something to smile about — and 

 smile. Nobody wants to buy flowers of a 

 grouch. 



Grow good stock and income is as- 

 sured; the success of the business then 

 will depend on the ability with which the 

 money is handled. 



Taking the summer business by and 

 large, the trade has small reason for dis- 

 satisfaction, especially in the middle 

 west. Nearly everywhere the production 

 of stock has been unusually large and 

 little has gone to waste. 



If there was a flood of gladiolus 

 blooms last year, some stronger adjective 

 is needed to describe the inundation of 

 the present season. It is without prece- 

 dent. And yet, most of the stock finds 

 a sale at some price; there seems an un- 

 limited outlet. 



The rains have given the growers some- 

 thing to think about. Carnations are af- 

 fected by a rust and roses never had so 

 much mildew as this season; indeed, the 

 atmosphere has been so saturated for so 

 long a time that, over a considerable 

 part of the country, growers find them- 

 selves confronting problems that are 

 wholly new. 



It is figured that, the embargo holding 

 effective, lily of the valley will begin to 

 shorten in supply about January 1, with 

 a real scarcity developing as spring ap- 

 proaches. Some dealers have a six 

 months' supply. The Danish crop will 

 nearly all come to America, with a little 

 from Holland, but it will be only a frac- 

 tion of the usual imports from Hamburg. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO years 



Stoll & Bro., Brooklyn, Md. 

 Stoeckle, A., Watertown, N. Y. 

 Adgate & Son, Warren, O. 

 Beckett, C. L., Co., Peabody, Mass. 

 Opellka Floral Co.. Opellka, Fla. 

 Sands. Murray, Jackson. Tenn. 

 Carpenter. Wm.. Des Moines, la. 

 tiershey. Harley L.. Louisville, O. 



The Eeview stc^e coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



QETTING THE AZALEAS. 



With reference to the British em- 

 bargo on the exportation of Belgian 

 products via Rotterdam to America, the 

 American Consul General at London 

 cabled the State department at Wash- 

 ington August 10: 



Referring to the Department's communication 

 of July 9, export of azaleas from Belgium per- 

 mitted only on condition no payment until end 

 of hostile occupation or payment to bank In 

 Kngland on undertaking from bank that no money 

 will be withdrawn except under license. I sug- 

 gest that if payments are thus made, licenses 

 to remit limited amounts to Belgium for per- 

 sonal support or Imperative business neces- 

 sities will probably be granted occasionally. 



Apparently the English government 

 intends to prevent money becoming ac- 

 cessible to its enemies, but will not 

 otherwise interfere with Belgian ex- 

 ports. It remains to be seen what will 

 be the attitude of the German civil ad- 

 ministration in Belgium under the cir- 

 cumstances. Will it permit the export 

 of merchandise to be paid for in Eng- 

 land? 



THE VOTE WAS JUSTIFIED. 



When a majority of one vote sent 

 the Society of American Florists from 

 Boston, in 1914, clear across the conti- 

 nent, to San Francisco for the 1915 

 convention, there were some who con- 

 sidered it too long a jump. Perhaps it 

 was, for individuals, but The Review 

 was not of those who considered it so 

 for the organization. It must be re- 

 membered that money-making is no 

 part of the objects of the society. 



To advance the love of floriculture and horticul- 

 ture In America; to promote and encourage the 

 development of their industries; to classify their 

 products; to hold meetings and exhibitions; to co- 

 operate witli the national and state governments 

 nnd horticultural bodies in disseminating horti- 

 cultural knowledge. 



That is the way the constitution 

 phrases the purposes of the organiza- 

 tion and certainly these objects have 

 been well furthered by holding the con- 

 vention in San Francisco his week. 



In no way has the society suffered 

 save through decreased receipts from 

 the sale of space in the trades' display. 

 The promptness with which the mem- 

 bers for 1914 have paid the dues for 

 1915 has been an evidence of the 

 strength of the S. A. F. as well as a 

 tribute to the indefatigability of its 

 secretary. July 30, 1914, the society 

 had a total cash balance of $30,192.40, 

 while by July 30, 1915, this had in- 

 creased to $32,390.46. Surely, the so- 

 ciety was in a position to forego its 

 usual profit from the trades ' display for 

 the sake of breaking new ground — and 

 that it was fertile soil is shown by the 

 fact that Vice-president MacRorie has 

 obtained in California in the last seven 



months 102 new members, a number of 

 life members among them. 



The S. A. F. has gone as far afield 

 this year as it can go, but the results 

 have justified the confidence of those 

 who cast the votes that brought it 

 about. Indeed, the success of the Pa- 

 cific coast convention will no doubt 

 make it easier to carry the society to 

 other parts of the country not yet 

 visited and it is to be expected that as 

 the years go by the S. A. F. will be 

 found to have become in fact as it has 

 been in name, all-American. 



MAIL LETTER WITH PARCEL. 



Announcement has just been made by 

 the Postoffice department that it is 

 permissible to attach a letter inclosed 

 in an envelope having postage prepaid 

 at the first-class rate, to the outside of 

 a parcel of third or fourth-class matter 

 properly prepaid at the regular rate. 

 The particular advantage of this is that 

 letter and parcel reach the addressee 

 together. 0. L. L. 



CHICAGO. 



The Market. 



Although none too evident, there has 

 been a real improvement in market 

 conditions during the week. To be 

 sure, there still is more stock than the 

 demand requires, but in some lines 

 there has been a gradual shortening, 

 while in no one has there been any ap- 

 preciable increase in supply. 



If the gladiolus problem were elimi- 

 nated there could be no possible cause 

 for complaint. But gladioli are every- 

 where, and as they are cheaper than 

 anything else, retailers yield to the 

 temptation to get all they can for their 

 money and use them wherever they can 

 to the exclusion of other flowers. 

 Asters are plentiful, but there are few 

 enough good ones. Early asters have 

 about ceased coming to the market and 

 the midseason varieties are arriving 

 haltingly. Really good asters are clear- 

 ing at a satisfactory price, but poor 

 ones cannot be moved at all. 



Beauties are clearing better than 

 they have cleared for many weeks. 

 There is a shortage of stock in lengths 

 less than twenty inches. The quality 

 on the whole is none too good. Roses, 

 while there are increased supplies in 

 certain quarters, are clearing well. The 

 greatest demand, of course, is for Rus- 

 sell, but Killarney Brilliant and all the ' 

 yellow varieties, with the exception of 

 short Wards, are making a remarkably 

 good showing for the time of the year. 

 Richmonds, however, are ^sluggish. 

 Milady has the preference in red. 



A few Golden Glow chrysanthemums 

 have found their way to the market, 

 but they are snapped up so quickly that 

 not all buyers know of their arrival. 

 They are of good size, stem and foliage. 

 Valley is selling steadily enough, and • 

 the growers seem to have reduced the 

 supply sufficiently to keep it well with- 

 in the clearing line. Lilies are in good 

 supply and meet with a fair demand. 

 Cattleyas are scarce, but as it does not 

 take much stock to satisfy the demand, 

 there is generally enough to go around. 

 Daisies, coreopsis, delphiniums and 

 gypsophila can be found on the market, 

 but with most growers they are done 

 for. A few dahlias have made their 

 appearance, though in this market they 

 have never been accorded an overly 

 cordial reception, and apparently this 



