98 



The Florists^ Review 



- ■< , .. . • 

 Auouht'19, 191o. 



400,000 GROWN Carnation Plants 



LARGE. THRIFTY. CLEAN 8T0CK-WE GUARANTEE EVERY PLANT- 

 GROWN BY US WITH SPECIAL CARE-READY FOR YOU NOW 



WHITE WONDER. . . .$60.00 per 1000 

 WHITE PERFECTION 60.00 per 1000 

 500 AT 1000 RATK 



WHITE ENCHANTRESS. .$50.00 per 1000 

 PINK ENCHANTRESS. . . . 50.00 per 1000 

 BEACON 50.00 per 1000 



COMFORT $66.00 per 1000 



PHILADELPHIA. 70.(0 per 1000 

 500 AT 1000 RATE 



PITTSBURGH CUT FLOWER COMPANY 



FRED BURKI. President T. P. L.\NGHANS. Secretary W. A. CLARKE. Treasurer 



Th« Famous Florlcultural Establishment off tho United Statos 

 Carnation Specialists Wholesale Growers 



116-118 SEVENTH STREET, PITTSBURGH, PA. 



YOURS FOR THE ASKING - A BEAUTIFUL PICTURE - "ACRES OF GLASS" 



Mention Th* ReTl»w when yno wr1t». 



FUBLICITT PROaRAM lifEEDED. 



[OoDUnned from pacre 29.] 



now think of using them, instead of 

 watching with jealous eyes his neighbor 

 florist's store and criticising his way 

 of doing business, and we all will be 

 better satisfied, aside from being bet- 

 ter men and better florists. 



I think it is folly for the New York 

 men to dictate to the man in Detroit 

 how to advertise. It is a much safer 

 way for each man to study a plan or 

 system by which he can get the most 

 publicity in his locality. After this is 

 done an indorsement by a national cam- 

 paign is absolutely in order, but before 

 that it would be throwing away money. 



Few Must Do Work. 



National advertising is a good deal 

 like cooperative advertising. It is up 

 to a few to do the work to the best of 

 their ability, and even after they can 

 show the best results it is hard for the 

 few to collect the money from the 

 others. 



There is absolutely no doubt in my 

 mind that Mothers' day would never 

 have become the great benefit to the 

 trade that it is, had it not been for 

 the florists in different localities who 

 took this proposition in hand and fol- 

 lowed it up. Some day I hope Mothers ' 

 day will become the same as Easter or 

 Christmas to the florists' trade. Yet, 

 ask the fellows who do the actual work, 

 and hear what they have to say about 

 plugging to get even a hearing with 

 some of their brother florists. You may 

 be surprised when I tell you that they 

 sometimes almost have to beg and 

 plead for the other fellows to come in 

 with them, aside from doing the hard 

 work. And I venture to say right here 

 that if they were not successful, they 

 would never be forgiven, although even 

 tho best of us may make a misjudgment 

 sometimes. 



Cleveland is going to have a big 

 flower show next fall, and the way 

 the florists there go at the advertising 

 is worth the study of a great many. 

 Not just one or two individuals in the 

 florists' trade will get the benefit from 

 this advertising, and the men who are 

 doing the work should be honored and 

 appreciation should be shown them by 

 their brother florists. I sincerely hope 

 they will get this without any curtail- 

 ment. 



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I ASK THOSE WHO KNOw| 



= Varieties may come and varieties may go, but here is one to stay. s 



I CERISE WIN80R * °*"''""S/Kr;.r.i.N» I 



E This is a sport of Winsor— a variety easy to grow. Everybody does it well. S 



E Has the same habit as Winsor, with darker foliage and'much larger buds and S 



2 flowers. Color, an elegant, deep cerise-pink. A free bloomer. A dandy shipper. = 



E We know. The price is exceptional for such premier stock. Delivery at once. E 



E Per 100. 



Field-grown Plants, Bushy and Strong 

 $10.00 Per 1000 



See Classified section for other varieties 



.$80.00 E 



i A. L. Randall Co. S-"' 



L»k« 



Chicago I 



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M»Btioa Tb» R»Ti«w when yoo wrif. 



''I 



CARNATION PLANTS 



Nice and bushy, freetrom disease, field-grown; Light Pink En- 

 chantress and Rose-pink Enchantress, $50.00 per 1000; Phila- 

 delphia and Matchless, for $5.00 per 100. 



Stevias, from 2^-inch pots, at $2.50 per 100. 



Winter Onion Sets, $1.60 per bushel. Cash, please. 



MOREL BROS., 622 E. Market St., SCRANTON, PA. 



IllilllllllllllllilllllllllllllllllllllllllllUillllllllllllllllllllillilllllllllllllllllllllllllll 



Mpntlon The Review when yon write. 



r 



Ih. 



Trade Needs Publicity. 



If publicity and advertising in the 

 florists' trade will keep on increasing 

 as it has increased within the last five 

 years, I can safely state that in another 

 five years the trade will be on more of 

 a business basis than it is now. The 

 time is past when a merchant or busi- 

 ness man could not be a florist unless 

 he was a graduate of a greenhouse. 

 Today the most prominent retail flo- 

 rists have graduated from merchants' 

 offices or business institutions. 



The grower, of course, does not like 

 this as well as the old way, but let 

 the grower produce a pretty plant, or 

 cut flowers, then add the artistic taste 

 of the up-to-date retailer, and let him 



BoblM & Atidiis 



FLOia$T$ aMl nANTCRS 



RUTHERTORD, NEW JERSEY 



M^ntloii TTi» R»t1>w wh»n yow wrltn. 



ROSES-CANIAS 



