5.,' 



100 



The Florists' Review ' 



■•^j:ti -..■,>r,,v.. ■■♦■*• "T". ■ 'ryh-i*ff^t7>^/m!!!'ir m «(■ . ''• 



AuoDST 19, 1916. 



place it on the market in his way, and 

 watch the success. 



The success of the Ford automobile 

 is not so much due to the mechanic 

 who puts the car together as to the 

 merchant's ways of publicity, the of- 

 fice, clerical and financial organization. 

 These factors have had the most to do 

 with the upbuilding of this organization 

 ajid of thousands of other large and 

 successful concerns in this country, and 

 in every case you will find that the 

 largest part of the publicity- was stud- 

 ied out not so much by the practical 

 and theoretical man as by the man 

 with the most up-to-date business ideas. 



Back Up Advertising. 



Of course, I have come back to my 

 first statement, that advertising must 

 begin with getting up an article which 

 will stand on its merits and which you 

 can fully back up before you reach out 

 for publicity. 



I could keep on writing on these lines, 

 but I should always come back to my 

 first assertion, that before we can think 

 of a national advertising campaign we 

 must have, first of all, representative 

 retailers in every town who will back 

 up our preaching and give the best of 

 service, following it up with prompt 

 payment of their bills and not allowing 

 them to run for three, four or six 

 months, or even longer. 



There are many florists in this coun- 

 try who seem to forget that the repu- 

 tation for prompt payment of bills is 

 one of the greatest a man can get. 

 After all, it is nothing but business- 

 like. 



I hope that within the next few 

 years advertising will be so increased 

 that no city will ever be able to re- 

 port in the trade papers a glut or over- 

 stock of the market. It is up to the 

 retailers to get rid of the growers' 

 production, not up to the growers. 



Zumbrota, Minn. — S. B. Scott, the 

 local postmaster, has secured the ma- 

 terial for one house from the A. Dietsch 

 Co., Chicago, and will embark in the 

 florists' business when it is completed. 

 He will in connection operate a small 

 nursery, dealing in ornamental shrubs, 

 hedge plants and the like. 



Tampa, Fla. — The Knull Floral Co. 

 has moved its store and oflSce to 408 

 Tampa street, near the corner of La- 

 fayette. This seems an almost ideal 

 location, for it is in the loop, at a 

 street car transfer corner, and only one 

 block from the firm's gardens. The 

 plate glass front affords opportunity for 

 good display. Show cases along either 

 side of the room and the refrigerator 

 with glass on all four sides at the rear 

 of the store make the customer's first 

 view of the interior a pleasing one. 



ARAUCARIA EXGELSA 



6-in. pots, 5 to 6 tiers, 16 to 20 inches 

 high, 75c each; 18 to 24 inches high, $1.00 

 each. 



ADIANTUM HYBRIDUM 



4-in. pots, $1.80 per doi. 



Cash with order. 



ASCHMANN BROS. 



Second and Bristol Streets 

 PHILADELPHIA, PA. 



Mratloa Tta« BsTlew when yon writa. 



t.J* - ■ * ■' , ytfafc. I.A. 



V 



,000 



■:^ 



-a/\. 



FIELD-QROWN 



Carnation Plants 



READY FOR IMMEDIATE SHIPMENT 



This is strong, healthy stock of large size, well 

 branched — plants ready to go on your benches and 

 go right ahead. We never offered better stock — it 

 has been an excellent growing season with ns. 



Per 100 1000 



Enchantress $4.50 $40.00 



Rose-pink Enchantress 4.50 40.00 



White Perfection 4.00 35.00 



Mrs. C. W. Ward -. 4.00 36.00 



Philadelphia 5.50 60.00 



Zoe Symonds 4.60 40.00 



The earlier you order the quicker 

 ~ you get the plants working for you. 



PETER REINBERG 



WHOLESALE GROWER 

 30 E. Randolph St., " ^ CHICAGO, ILL. 



M>nttt>» Tbe Crlfw whwi yon write. 



MSSIHEO 



New Rose-Pink 

 Carnation 



Wonderful Producer — Good Stem — Good Keeper — Good Shipper 



-IN FACT- 



a top-notch commercial introduction to the trade. 

 $12.00 per 100 $100.00 per 1000 



UmEHELD & WYNAN, North Abington, Hiss. 



M<>ntion The Rgrlew when yog write. 



Mention TIm Rerlew when yon write. 



IfentloB The Berlew wtaea yoa writ*. 



