-1».-T ■:(^"-=r«c rAy-r»j(>»-i[T;;ji ■ 'f ■ i-j |<>) ';W('J V ^ff ;-T'7T'P?^Ti5»''W^ ■ 



26 



The Florists' Revievs, 



August 26, 1015. 



fl 



EatBbllshed, 1897, hj Q. L. GRANT. 



Published every Thuradar by 

 The Florists' PuBLisHiNa Co., 



630-660 Oaxton Building, 



808 South Dearborn St., Chicago. 



Tele.. Wabash 8196. 



Rei^istered cable address, 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3. 189ii, at the poet-office at Chl- 

 casro, lU., under the Act of March 

 3. 1879.. 



Subscription price, $1.00 a rear. 

 To Canada, $2.00; to Europe, $3.00. 



AdyertlslnK ratPS quoted upon 

 request. Only strictly trade ad- 

 Tertlslnff accepted. 



NOTICE. 



It is impossible to g^uarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AHERICAN FLORISTS. 

 Incorporated by Act of Congress, March i, 1901. 



Officers for 1915: President, Patrick Welch, 

 Bostou; vice-president, Daniel MacRorie, San 

 FYanclsco; secretary, John YounK, 53 W. 28th 

 St., New York City; treasurer, W. F. Kastlng, 

 Buffalo 



Thirty-second annual convention, Houston, 

 Teras, August 15 to 18, 1916. 



KESULTS. 



We give them. You get them. 



We both have them. 



The wise plantsman follows the goldeu 

 rule in filling orders and in adjusting 

 complaints. It is a policy that builds 

 a business that is independent of the 

 price-cutters. 



Quite a few rose growers have found 

 by costly experience that an excellent 

 time to stay at home and watch is when 

 the young stock is likely to be attacked 

 by mildew, say about now. A heavy dose 

 of mildew in August will affect a grow- 

 er's income for the next six months. 



H.WE you noticed the gain The Re- 

 view is showing in classified ads? About 

 twenty-five per cent more of them than 

 a year ago! The increase is principally 

 accounted for by the number of Atlantic 

 coast florists who have turned to The 

 Review as a means of enlarging the out- 

 let for their surplus stock. 



"A NEW wrinkle," is the way a 

 Michigan newspaper heads an accouirt 

 of a florist having given cash change to 

 an unknown customer who presented a 

 bad check. New wrinkle, indeed! If 

 the editor had all the money florists have 

 lost on that game he would buy an auto- 

 mobile tomorrow, and it wouldn't be a 

 Ford. 



In spite of the fact that the opei'ation 

 cannot usually be recommended, each 

 year an increased number of carnation 

 plants are carried over for a second sea- 

 son, and frequently with some success. 

 It seems quite likely that varieties may 

 in time appear that will be suited to 

 this method, so that the expense of new 

 stock for each season can be avoided at 

 least in part. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE YEARS. 

 Hloy, M., Detroit, Mich. 



TWO YEARS. 

 Chinch Floral Co., Albion, Pa. 

 Stalielln, A. J., Redford. Mlcli. 

 .lohnson, Tony, Wayzata, Minn. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no dims are sent. 



MB. BROWN WEDS MRS. CANFIELD. 



From Springfield, 111., comes the in- 

 teresting personal item that when A. C. 

 Brown returned from his recent Cali- 

 fornia trip het^ brought with him, as 

 his bride, Mrs. A. C. Canfield, widow 

 of the Springfield florist. The groom 

 is 54 years of age and had come to be 

 looked upon by his friends as a con- 

 firmed bachelor. His bride is well 

 known and popular in the trade, but is 

 considerably Mr. Brown's junior. An 

 interesting circumstance is that in Cali- 

 fornia she married first one and then 

 the other of Springfield's two leading 

 florists. 



HOW TO GET YOUR AZALEAS. 



If you have been importing your 

 azaleas, instead of getting them 

 through an American firm as you might 

 well do, you can get your stock through 

 the British embargo if the shipper in 

 Belgium is willing that the money 

 should be withheld until after Germany 

 ceases to hold the district whence the 

 azaleas come. Under certain condi- 

 tions the British authorities will issue 

 permits for the shipments to move via 

 Rotterdam. 



James McHutchison & Co., New 

 York, state they already have procured 

 the permits which insure the prompt 

 arrival of their stock. 



In this connection A. A. Adee, as- 

 sistant secretary of state, writes The 

 Review: 



"Referring to previous correspond- 

 ence in regard to certain Belgian 

 goods, there is quoted for your infor- 

 mation a cable dated August 3, 1915, 

 from the American consul general at 

 London, which was received by the de- 

 partment in response to an inquiry 

 made on behalf of a New York firm. 

 The cablegram reads: 



" 'In reference Department's 310, 

 thirtieth, official ruling received: 

 Goods, Belgian origin, for neutral 

 countries and brought to this country 

 are released, provided, shipped in ac- 

 cordance with conditions under wdki[^ch 

 imports into this country of goods' of 

 Belgian origin are allowed; such im- 

 ports are allowed provided no money 

 paid to firms in Belgium during con- 

 tinuance of hostile occupation in re- 

 spect of the goods without authority 

 from the office Parliamentary counsel.' 



" 'If (name of New York merchant 

 in whose behalf inquiry was made) 

 sends undertaking not to pay money in 

 Belgium, as aforesaid, authorities will 

 give instructions to Holland-America 

 line, stating no objection exists to ship- 

 ment proposed.' 



"If it is the desire to comply with 



the above quoted rule, the department 

 will be pleased to forward the neces- 

 sary papers to the American ambassa- 

 dor at London for submission to the 

 proper British authorities. ' ' 



NEXT WEEK'S WEATHER. 



► Weekly weather forecast, is- 

 sued by the U. S. Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, August 25, 1915:. 



For the Region of the Great 

 Lakes — Cool and generally 

 fair weather will prevail for 

 several days, with possibly 

 light frost in exposed places 

 in the Michigan peninsula. During the 

 second half of the week temperatures 

 will rise, with partly cloudy weather 

 and with probably some showers over 

 the upper Lake region. 



For the Upper Mississippi Valley and 

 Plains States — Cool and fair weather 

 for two or three days will be followed 

 by rising temperatures that will not be 

 unusually high, and probably by show- 

 ers toward the end of the week. 



For the Ohio Valley and Tennessee — 

 Fair and cool weather for about three 

 days will be followed by rising tem- 

 perature and some cloudiness, and prob- 

 ably by showers sometime between 

 August 29 and 31. 



For the West Gulf States — Local 

 thunder showers will be followed by 

 generally fair weather for three or four 

 days and again by showers during the 

 latter portion of the week. Tempera- 

 tures will be seasonable. 



For South Atlantic and East Gulf 

 States — Generally fair weather, with 

 seasonable temperatures, is indicated 

 for the week, although occasional local 

 thunder showers may occur over the 

 southern portion of the district. 



EXPRESS RATES TO GO UP? 



No protest was entered August 23 

 before the Illinois Public Utilities Com- 

 mission against a proposed increase in 

 express charges for packages weighing 

 less than 100 pounds. The advances 

 asked for are 5 cents on shipments of 

 from one to five pounds; 4 cents on 

 shipments of six to twenty-five pounds; 

 3 cents from twenty-six to forty-nine 

 pounds; 2 cents from fifty to seventy 

 pounds, and 1 cent from seventy to 

 ninety-nine pounds. 



CHICAGO. 



The Market. 



The week has developed no impor- 

 tant change in Chicago market condi- 

 tions. Stock in practically all lines 

 continues to be plentiful, but more es- 

 pecially is this true of that grown out- 

 doors, which pours into the market 

 from an apparently inexhaustible 

 source. 



The anomaJous weather conditions 

 with which Chicago and the neighbor- 

 ing country has been favored this year 

 are the most conducive to gladiolus 

 production that can well be conceived. 

 And in spite of last year's experience, 

 everyone with a vacant fence corner 

 seems to have planted gladiolus bulbs. 

 As a result, the wholesalers, in order 

 to move gladioli at all, are compelled 

 to sell them at so low a figure that 

 the returns to the growers will scarce- 

 ly pay for the bulbs. This, while it 

 is of little consequence to those who 



