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42 



The Florists^ Review 



ACGUST 2ec, l»lf. 



12 



PAGES OF BETAILEBS' CABDS 



This department for the cards of 

 Leading Retail Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 manj years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let| 

 your customers know yout 

 can perform this service] 

 for them. To receive your( 

 share— well. The Review's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is 

 for one-inch space. Other spaces in 

 proportion. 



Why not send your order today — ^now 

 — before you forget it? 



...^otidt... 





So|(c Ml AtfylMl ■«(•. 



St. Ictb, /BOi, 



Florist*' Revl«», 

 Cbloago, 111. 



September 5, 1914, 



Gentlemen:- 



During the SIX MONTHS from U«roh 4 to September 4 

 I have received fron other Florlete, by mall, telegraph or 

 cable, orders to the amount of ?5n.85 ae a result of my ad- 

 vertisement In the Retailers' department of The Review. WlM» 

 the allowance to senders the record for SIX MONTmS Is: 



Value of orders received $513.35 



Less 30% allowed senders 108.60 



Met value of orders for SIX MONTHS— 410.65 



It should be noted th«it this showing oovere the 

 DULL SUMMER MONTHS, when any addition to a Florists 's busi- 

 ness Is deoldsdly welooma. 



Retail Florists not advertising m The Review 



should profit by this letter. 



RsspeotfjUIy, 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Menber Flortits' Telecrftph Delivery 



HOUSTON. TEXAS 



''Forestdale'' 



The Flower Shep 



S«v«n Kiitrl«s — Flv« Prlz«s 



A Card This Size 



Oosts Only 70e per Week 

 on Tearlr Order 



II woahl keep yonr loaine and year facilities 

 before the whole trade. 



A half-lack card costs only S6c per week «b 

 yearly order. 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Floriati' Telecraph Delivery. 



Lang Floral & Nursery Co., Kili' 



Write or wire headqnarters for flowers for Texas. 

 Oklahoma. Louisiana. New Mexico. No orders too 

 large, none too sinaU. 



TEXAS 



Dallas Floral Co. 



DAIiLAS, TEX. 



H. F. GB£Vi:, Prop. 



CL PASO, TEXAS 



POTTm FLORAL CO. 



Msaben Floriats' TelecrM>h Delivery Am'b. 



Arthur F. Crash 



grand rapids, mich. 



Prompt BTYlce to ■ny point in MiohlKan 



NEWPORT SUMMEB SHOW. 



The midsummer show, held August 12 

 to 14 under the auspices of the New- 

 port Horticultural Society and the New- 

 Eort Garden Club, was favored with 

 eautiful weather, coming directly after 

 a long spell of fog and rain, and proved 

 a great success. The greenhouse ex- 

 hibits and others of a perishable nature, 

 if exposed to sun and weather, were 

 staged in roomy marquees, while the 

 hardier subjects, such as beds of gera- 

 niums, groups of conifefrs, specimen 

 hydrangeas, bays, privets, etc., tanks of 

 aquatics, etc., were tastefully arranged 

 in the open air. The location for the 

 show was an ideal one, there being a 

 background of stately trees on the W. 

 W. Astor estate, and it was planted or 

 effectively screened from view on all 

 sides. 



Newport has the ideal setting for 

 an open-air summer show, superior to 

 probably any other American city. 

 Living here are large numbers of so- 

 ciety's acknowledged leaders, and of 

 these on the committee of arrangements 

 were such well known names as those 

 of Mrs. Pembroke Jones, Mrs. C. F. 

 Hoffman, Mrs. French Vanderbilt, Mrs. 

 J. Stewart Barney, Mrs. Geo. D. 

 Widener and Mrs, C. I. Whitman. Ar- 

 thur Herrington made an efficient show 

 manager and had as co-workers Wm. 

 Gray, James Bond, John Urquhart, Wm. 

 McKay and Andrew Dorward. Great 

 credit is due these gentlemen for the 

 efficient manner in which they per- 

 formed their duties. There was, as 



■^ 56 Broadway *^ 



DETROIT 



MICHIGAN 



John Breitmeyer's Sou 



Ciner BrMdwi7 t GrttNt Afk, 



DETROIT, Mica 



Member Florists' Telegraph Deliverr 



Crabb & Hunter Floral Ci. 



eRMD RAPIDS. MICH. 



Specialize in the carefol fUUa^ 

 of Telegraph Orders 



J. B aOBTZ SONS 



SAGINAW, IMICHc 



or my City in wichigMi. 



||«|^H|#>it|y ORDERS WILL BB G ARK- 

 ■▼II^OIUAr^ FULLY CARED FOR BY 



HENRY SMITH 



Wholesale and Retail Florist of Grand! 



BAHLE CREEK, MIGHIGM 



S. W. COQOAN, norist 

 II ¥mT MAIN STROT 



Member Florists' Telecraph Delivery . 



DETROIT and VICINITY 



