86 



The Florists' FSevIe^ 



AnausT 26, 1915. 



has taken care of the cut. Gladioli, 

 asters and dahlias are plentiful and 

 good. Boses are in fine cut and the 



8 rices are within the reach of all. 

 lUbrum and Easter lilies are abundant 

 and the market cannot take care of 

 the cut. Taking all into consideration, 

 business has been fairly good this sum- 

 mer. 



Various Notes. 



The trade was kept extremely busy 

 on Tuesday of last week, arranging 

 flowers for the funeral of the late 

 John Gunckel, president and founder 

 of the National News Boys' Associa- 

 tion, who resided in this city. Large 

 orders were sent in from all parts of 

 the country. 



An effective telegraph window dis- 

 play was recently made by Scliramm 

 Bros. The background of the window 

 was covered with a large map of the 

 United States and Canada, with tele- 

 graph wires strung from the northeast- 

 ern to the southwestern part of the 

 map. Shipping tags of leading florists 

 in different cities were pasted to the 

 window and connected by strings with 

 the respective cities on the map. Fancy 

 window cards explained to the public 

 the object of the^ telegraph system. 

 Along the front of the window tele- 

 grams recently received were on ex- 

 hibition. 



Sunday afternoon, August 22, J. L. 

 Schiller invited all the members of the 

 Florists* Club to visit his greenhouses. 

 All enjoyed themselves, and everything 

 went finely until on the return trip, 

 when the auto, a 6-cylinder Cadillac, 

 driven by Harry Heinl, skidded in the 

 muddy road and went headlong into 

 the ditch. Confusion reigned for sev- 

 eral minutes, until the ladies could be 

 taken from the car. After hours of 

 labor, the big car was ready for its 

 return trip. The passengers were un- 

 injured and the machine was only 

 slightly damaged. 



Arthur Kneisle, publicity manager 

 for the Florists' Club, returned from a 

 week's business tour of Cleveland and 

 Cincinnati. He is representing an ad- 

 vertising company of Chicago. 



A recent visit to the establishment 

 of Krueger Bros, showed everything in 

 fine condition, especially the chrysan- 

 themums and the poindettia plants for 

 fall. 



Fred Bitter, Jr., who has been con- 

 fined to the hospital by a severe at- 

 tack of typhoid fever, has been re- 

 moved to his home and is reported to 

 be doing finely. Q. B. S. 



NASHVILLE, TENN. 



The Market. 



The excessive rains of the north have 

 moved down this way, and in the last 

 two weeks we have had more rain than 

 in an equal length of time in months, 

 if not in more than a year. The rain 

 has been welcome. The ground is bet- 

 ter soaked than it has been before this 

 season, and while the weather is unus- 

 ually cool, everything looks favorable 

 for a good fall's growth. 



Business is dull, but we have not 

 many flowers to throw away. Boses 

 are in better supply than they were 

 two weeks ago, and carnations are be- 

 ginning to appear. They are good for 

 the season. Gladioli are the most plen- 

 tiful flowers, of course, though there is 

 not a glut, such as we read of in so 

 many other places. America, King and 



When it Comes to Heating 

 Come to Hitchings 



You who have talked to the 

 superintendent of power in 

 some of the bis factories, 

 know that the power returns froni 

 every pound of coal are figured right 

 down to almost the last cent. 

 Guesswork is out of the question. 

 The variation in cost of power 

 delivered, of even a few cents of 

 horse-power, is often the difference 

 between a manufacturer's profit 

 and a loss. 



The keenest of keen competition 

 has made this watchful watch-dog 

 method a necessity. The margin 

 of profits being more liberal in 

 the greenhouse growers' business, 

 longer chances are taken, and 

 heating experiments 

 made, which but few 

 other industries could 

 possibly stand. 



We don't want to 

 be put down as "croak- 

 ers." but it does seem 

 that before long most 

 growers must give 

 more serious thought 

 and attention to their 

 beating cost. Already 



HitcKiixfifs 



NEW TORK OFFICE 

 1171 Iraariway 



gome of the more careful ones are 

 demanding of our heating engineers 

 things that two -years ago would 

 have been passed over without a 

 second thought, no matter how 

 forcibly we presented their im- 

 portance. ^fMf* 



It looks as though a b$*^haiige 

 were coming when it comes to cut- 

 ting down heating costs, or equip- 

 ping a plant with a system of 

 highest efficiency. 



We can do just these things. 

 Not only can, but are doing it. 

 Not only are doing it, but have 

 done it. 



For over 65 years we have been 



heating greenhouses, which is a 



quarter of a century 



longer than anyone 



else in the field. 



All of which has a 



lot to do with your 



being able to depend 



on depending on 



Hitchings. 



And remember we 

 go a i; where for busi- 

 ness. Or to talk busi- 

 ness. 



mpany* 



GENERAL OmCES AND FACTORY. EUUBETN. N. J. 



BOSTON OFFICE 

 48 Frtiral St 



Iffention The Rerlew when too writ*. 



PNILAOELPMIA OFFICE 

 4S St. IStb St. 



i 



ANTHRACITE 



and 

 BITUMINOUS 



H. H. LINEAWEAVER & CO., Inc. 



COAL 



West End Trust Buildinc. PHILADELPHIA 



17 Battery Place. NEW YORK 

 Nuttins Buildinc. LEBANON, PA. 

 Mentloa Hie Berlcw when yon write. 



Send for copy of the 

 "Pipe Repair Book." 

 Interesting stuff. 

 Costs nothing. 



M. B. Skinner & Co. 



CHICAGO, ILL. 

 Mention T6e Rerlew when yon write. 



Augusta continue to be about the only 

 ones grown here, the newer ones not 

 having "struck" to any extent. A 

 few dahlias are appearing, and if the 



STEEL 



RCTU RN 

 TDBULAB 



BOILERS 



Johnston Hoattng Co. 



tSl ■. Mth Straet IWW YORK 



Mention The Berlew when yon write. 



Hundreds of Florists have been convinced 

 that we could save them 



259^0 on Pipe and Fittings 



Send us your list today and be convinced 

 that we are giving you facts. 



ILLINOIS PIPE & MFO. CO. 

 SllS 8. Jefferson St. CHICAGO, UX 



Mention The ReTlew when yon write. 



cool weather continues long, thej will 

 be plentiful. Asters continue to come 

 in freely, but they will soon be over, 

 as none of the late varieties are grown 



