12 



The Florists' Review 



Sei'Tembku 2, 1915. 



the old Little Gem rceliristcncd, but 

 this is a vast mistake. The Godfrey is 

 mufh superior, as can he attested by 

 anyone \vlio lias jjrown the two sorts. 



Tlie paiticuhus sujij)lied by tlie I'-. G. 

 Hill Co. aie, in substance, as follows: 

 "The Godfiey is of the Dcvoniensis 

 type and was brouj^ht to this country 

 by E. (i. Hill about ten years a^o. It 

 is a beautiful iinprovenient over the old 

 JEthio]»ica, in color, textuie and jreneral 

 relincment. When <;i\(>n fidl swing in a 

 bench, it bears extra large blooms, but 

 it is seen at its best when grown iu 

 pots, G-inch to 8inch in size, when the 

 blooms arc of medium size and are 

 freely produced." 



Perliaps the information already 

 given, though covering certain phases 

 of the subject in a most satisfactory 

 way, might be supplemented by a few 

 more details of a purely cultural nature. 



Unreasonable Expectations. 



yome there are who seem unable to 

 grow the Godfrey successfully, or at 

 least tliey expect too nuudi from young 

 plants. ,\ot l«iig ago I visited a com- 

 mercial i)lace where the juoprietor sells, 

 at retail, all he can grow. When inci- 

 dental reference \vas made to I'allas, 1 

 asked him whether he had tried the 

 Godfrey. The answer was, "Yes, and 

 it's no good." He thereupon coiulucted 



me to the end of one of his houses and 

 pointed out a batch of what I supposed 

 were callas. One })lant carried a miser- 

 abb' little tlower; two more had spikes 

 (u» the way. Some were dead, others 

 dying and all looked unhappy, and no 

 wonder. The grower had got in some 

 stock in 2'j-inch pots and put five each 

 in 10-inch pots; then he had stood them 

 on the floor, partly below carnation 

 l)enches. All were in a more or less 

 saturated condition and yet the owner 

 marveled that they were doing poorly! 

 Now, it stands to reason that we can- 

 not expect much the first year from 

 2'/2-inch or even 4-inch pot plants, no 

 matter how well we grow them. Some 

 will flower — I have e\en flowered them 

 in L'''_.-inch pots — but the flow-ers will 

 be small. Do not rest these young 

 plants in summer. After they have 

 made gooil, strong flowering roots, they 

 should be rested the same as the ordi- 

 nary callas. While small, however, 

 they must not be rested, but should be 

 grown on continuously until they are 

 of flowering strength. Tliey will be 

 better outdoors from June to Septem- 

 ber. Keep them well watered and fed. 

 They should be ready for a shift at 

 housing time. 



Feeding and Temperature. 



(iive them a light bench, as near the 

 glass as possible. As the pots get filled 



with roots, feed with liquid manure anrl 

 give a top-dressing of fine bone. All 

 callas love bone. It is a delight to see 

 how the roots devour it, and the God- 

 frey is surely a greedy bone dcvourer. 



(Jodfrey callas can be successfully 

 grown in a minimum temperature of 50 

 degrees. Jn such a temperature they 

 will flower from early October until the 

 end of April. The flowers, however, are 

 more valuable in midwinter and Avill 

 open more quickly if a temperature of 

 ~}') to GO degrees at night can be given 

 them. A carnation temperature has 

 been i)roved ideal for calla culture. 

 When the higher temperature is given, 

 the flowering season will be shortened 

 about a month. 



Three strong tubers in 7-inch and four 

 ill 8-inch pots have given splendid re- 

 sults. Pots occasionally carry six open 

 flowers at one time and the flowers arc 

 far ])urer in color than those of the 

 old calla, and just as large. The re- 

 mark is often made that the flowers of 

 the Godfrey are small. The best way 

 to disprove this statement is to give 

 the two kinds identical treatment and 

 compare results. My experience has 

 been that the Godfrey gives between 

 two and three times as many flowers 

 as the old calla, and they are just as 

 large on the average. 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



MORTGAGES OF RETAIL STOCKS. 



.According^ to a late decision of the 

 Indiana A]iii(dlate court, in the case of 

 X'oniillioii \ s. National Bank of Green- 

 castle, lo.') Xortheastern Keiiorter o.TO, 

 the validity of a mortgage on the stock 

 and fixtures of a florist or seedsman, a^- 

 ag.'iinst uiis('<iir(>d creditors, must de- 

 I)eiid upon the (piestion whether it was 

 given with fiauiiultMit intent to delay 

 or hinder tlxTu in the collection of their 

 claims, and not merely on the question 

 whether it has the efVerl of delaying or 

 hindeiiii'j, them. The decision was not 

 aiiiioiiiiieil in a casi^ arising in the 

 trade, but i< a|)plieabie to all mer- 

 rhaiit-^. It i-^. t lieieluii'. held that a 

 mortg:ige i-^ ^^udd it i^ixcn ami rci-eivc'l 

 in good f.-iitii for the j-ule purjiose of 

 securing a delit due tlie inortg.'igee. The 

 court l:o<'s a step t'arthei' and decides 

 that siich a mortg.'ige may vali'liy ein- 

 powei' the iiiOrtgaLToi' to sell his gooHs 

 in the oidinar\' couise of bn'<ines< and 

 use jiait of tlie proceeds in rejilenishing 

 his stock, and |i(d\ii|e that the new 

 L'oo.l- vliall III' Mdiject to the lien of 

 the molt Liaise. S. 



CHOOSE YOUR COLORS. 



l>id vdii e\er wonder how the secretary 

 of >tate from whum vdu filitained your 

 a 111 oiiMilii li' licence hit ii|Hin the particu- 

 lai' cold! srliciiie Ihcicdf.' ()r why the 

 gelitiem.'iM whd ili^laileil the <dectl'i<' 



iiglited siuii d\ I 1 \iiiir ^tdi'e dodrw.'iy, or 

 wild cdiit I act 1'. I f(.|- \diir iiilllioard ad- 

 \crtisilig. m;i'l( ihc iecdir;nieii.|at idii'- 

 that he liid a-: regards cd|di< .' 



The knowledge of their reasons might 

 be of \alne to the window decorator or 

 caril writer at your store. The basis 

 for their selections is the table below, 

 wliicdi indicates the comjiarative legi- 

 bility of certain col^r conddnations. It 

 is the r(>sidt of tests made recently in 

 Lon<lon. The precise distances men- 

 tioned iivo not so valuable as the com- 

 parative b'giliility indicated by them, 

 it is woith noting that the difference 

 between the first and last pl.aces on this 

 table is a matter of approximately ten 

 per cetit. 



The figure's indic:ite the distance at 

 whicdi the signs of the colors gi\en were 

 re.ailable: 



lihirU- i.ii yc|l,,\v .|iTr) 



Kn.ii 1111 wliilc -iCiT 



la-il nil wliitc •'■••I 



lllllr on u llilc 'liiJ 



Wliiti' (111 liliif '\'<~ 



V.'IImW nil llhlcU .TiL' 



r.i:..k ni, wliitc :;".i 



Wiiilr .111 ii'il .■•..'n 



Willi.- nil L-rccii ."11 



Whim Mil lihuk ".10 



WINTER WINDOW BOXES. 



Now i-; the time to ]ilaii the lilling 

 ot' wintef window boxes. Last autumn 

 theic was a wonderful increase in tin' 

 business done in tiiis line, larizely :i^ 

 the result of the trade making an ef 

 foit to get orilers, anil tliere is no re;i 

 son why the income I'lotii thi'-: sduice 

 should iiol be Largely incica^ed again 

 this reason. It will be foini.j ea>y lo 

 iiiteie>t people wdiose window bcixe^ 

 have been filled with soft-wooded stiud^ 

 ■ luring ^nmmer and to get an oppor- 

 lmiit\' to relieve the lileakiiess of win 

 ter liv (illinix tlu' boxes with evcfL; reens. 



Once the winter dress of green has 

 become a haldt, the orders are to be 

 had for the asking, each autumn as 

 well as each spring. This is one of 

 the ways the city florist can add hand- 

 somely to his income if he will but 

 take hob! and push. 



MAKE A CHARGE FOR IT. 



I wouhi like to have some florists' 

 views on the m.aking up of flowers for 

 customers who lia\'e ])i<d\ed them from 

 their own gardens or ha\"e bought them 

 cheap from their neighbors. We re- 

 fuse to make them up and have lost 

 ^e\(Mal customers, who accuse us of not 

 being acccunmodatinLr. What would vou 

 do? " W. W. ^r.— Ind. 



When one, ;it a summer resort, has 

 good liud\ fishing, the hot(d manage- 

 ment gladly cooks and serves the catch 

 — but there is no I'eduction in tlie bill 

 because the guest supplies :i jiortion of 

 the food. A certain ^^rower sends his 

 cotnmissioninan three new laid eggs 

 with ea(di day's consigntiH'nt of flow- 

 ers. Thi^ wholesaler eats them for his 

 noonday bundieon — and In' pays in the 

 icstanrant exactly what he woidd if he 

 did not bring his own clilis. 



Tliere ;irc, to be sine, all kinds of flo- 

 rists, just as there are all kinds of cus- 

 toinei's, but every florist worthy of the 

 nann^ (diaiges for his skill and his time 

 as well a^ his tlowei<; iiideeil, \\\t\\ a 

 discriminating customer the skill em- 

 jdoyed in arrangement frecjuetitly is 

 mote \alualile than the stoid; employed. 



It is a ureat ini-;take to (diarire onlv 



