

•a'jw"j: 



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22 



The Florists^ Review 



Skitembek V, 1M15. 



n 



Ertmbllohed, 1897, by G. L. GRANT. 



Pablished every Thareday by 

 The Floriots' Publishinq Co„ 



630-S60 Oaxtoa Buildinsr, 



fOSSoutta Dearborn St., Ohlcaco. 



Tele.. Wabaah 8196. 



Registered cable address, 



Florrlew. Chicago. 



Entered as second class matter 

 Dec 3. 1897 . at the post-office at Ohl- 

 caffo. IlL, under the Act of March 

 8. 1879. 



Subscription price, $1.00 a year. 

 To Canada, 12.00; to Europe. |3.00. 



AdTertlslng rates quoted upon 

 request. Only strictly trade ad- 

 Tertlslnc accepted. 



(I 



NOTICE. 



It !■ impossible to guarantee 



the insertion, discontiniuuice or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETT OF AXERICAN FLORISTS. 

 Incorporated by Act of CongTeti, lOu-oli 4, 1901. 



Officers for 1916: President, Patrick Welch, 

 Boston; vice-president, Daniel MacRorle, San 

 FYanclsco; secretary, John Toung, 63 W. 28tl) 

 St., New York City; treasurer, W. F. Kasting, 

 Buffalo 



Officers for 1916: President, Daniel MacRorle, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex. Secretary and treasurer as before. 



Thirty-second annual convention, Houston, 

 Teras, August 16 to 18, 1916. 



EESULTS. 



We give them. You get them. 



We both have them. 



There will be more geraniums propa- 

 gated for next season than ever before. 



You can fool yourself twice as easily 

 as you can fool other people — into be- 

 lieving your stock is as good as the best, 

 for instance. 



Detroit probably has more first-class 

 flower stores, according to population, 

 than any other city in the United States. 

 And thfere is no other city in which busi- 

 ness is better this year. 



BosE growers are not worrying about 

 the supply of Manetti for the approach- 

 ing season. The reports from England 

 and France indicate some reduction in 

 production, but give assurance that there 

 will be enough to meet the American de- 

 mand, the European grafters being other- 

 wise engaged at the moment. 



The carnation growers are having no 

 end of trouble this season with stem-rot, 

 due to weather conditions. In the cen- 

 tral section of the country there are re- 

 ports of growers who have lost from 

 twenty-five to fifty per cent of the stock 

 benched, and they are still going. For- 

 tunately, there ard plenty of field-grown 

 plants to be had. 



At first it seemed that the advent of 

 varieties of chrysanthemum that could 

 easily be had in flower early had been a 

 distinct service to the trade, but now 

 there are those who suggest that the 

 flower is cheapened for the whole season 

 by an oversupply before there is any real 

 demand. Mums are not wanted in quan- 

 tity before snappy weather comes. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Keview $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 



Rlchter, A. 0., Philadelphia, Pa. 

 Brown, H. H., Birmingham, Ala. 

 Westergard, E., Lansdowne, Pa. 

 Welant & Son, Newark, O. 

 Yule, F. C, Lincoln, Neb. 

 Chillmau, A. E., Hulls Cove, Me. 



The Eeview stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no- bills are run up; no duns are sent. 



Bia BUSINESS. 



Of course we wish the war would 

 end, but in this .wonderfully favored 

 land of neutrality even the cataclysm 

 that has engulfed nearly all of Europe 

 has not checked more than momentar- 

 ily the activity of business. Indeed, 

 the war recently has added greatly to 

 our commercial activity and is bring- 

 ing to the American people almost in- 

 comprehensible sums of money. For 

 instance: 



The government reports of exports 

 and imports for the month of July, just 

 issued, are as follows: 



EXPORTS. 



This July $156,740,121 



Last July 59.218,863 



Increase $ 97,527,758 



IMPORTS. 



Tbls July $ 75,812,949 



l.«8t July 84,561,785 



Decrease $ 8,748,830 



In other words, where we paid Eu- 

 rope $25,000,000 last July, this July 

 Europe paid us nearly $80,000,000, or 

 a difference in our favor of $105,000,- 

 000 in a single month. It can not but 

 mean rapidly increasing commercial ac- 

 tivity in this country. 



And then, on the day after the gov- 

 ernment gave out the cultom house fig- 

 ures a big Chicago bank published its 

 calculations as to the crops of grain 

 that are to pull the money to the mid- 

 dle west. With the harvest of many 

 crops well along, the 1915 production is 

 figured as follows: 



Crop. Estimated yield. 



Wheat, bu 1,003,000,000 



Corn, bu 2,983.000,000 



Oats, bu 1,352,000,000 



Rye. bu 45,700,000 



Barley, bu 224.000,000 



Hay, tons 78,900,000 



Cotton, balps 10,500,000 



With the largest wheat crop ever 

 harvested, middle-western florists can 

 count with practical certainty on a 

 good year. 



SOBfE AZALEAS WILL COME. 



A Chicago custom house broker and 

 forwarding agent has the following 

 from the British Foreign Office: 



"I am directed by Secretary Sir E. 

 Grey to acknowledge the receipt of 

 your letter of the 16th ultimo, and to 

 state in reply thereto that His Maj- 

 esty's Government have already au- 

 thorized the shipment of a considerable 

 quantity of plants and nursery stock 

 grown in Belgium to the United States. 



"As regards future shipments, ar- 

 rangements have been made with the 

 Belgian government whereby these will 

 also be authorized, provided that satis- 

 factory evidence of Belgian origin is 

 produced, and that the money in pay- 



ment therefor is first deposited by the 

 Belgian exporter at a bank in the 

 United Kingdom. 



"In each case a permit to ship must 

 first be issued by His Majesty s con- 

 sular officer at the port of shipment in 

 Holland." 



Just how much stock will be moved 

 under these rather oppressive regula- 

 tions is not yet apparent, but already 

 small shipments of Belgian plants are 

 arriving. 



NEXT WEEK'S WEATHER. 



► Weekly weather forecast, is- 

 sued by the U. S, Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, September 1, 1915: 



For the Region of the Great 

 Lakes- Warmer weather Thurs- 

 day will be followed by some- 

 what lower temperatures Fri- 

 day and Saturday in the upper 

 Lake region, and' by seasonable tem- 

 peratures elsewhere. The weather will 

 be generally fair. 



For the Upper Mississippi Valley and 

 Plains States — Higher temperatures 

 will be followed by a moderate fall 

 about Friday and by seasonable tem- 

 peratures thereafter. The weather will 

 be generally fair. 



For the Ohio Valley and Tennessee 

 — Generally fair weather is indicated 

 during the next week, with a consider- 

 able rise in temperature by Thursday 

 and seasonable temperatures thereafter. 



CHICAGO. 



The Market. 



The Chicago market, during the last 

 week, has developed unmistakable 

 signs of summer's ending. To be sure, 

 business is still quiet, but it is no 

 longer in the comatose condition that 

 is the usual concomitant of the sum- 

 mer months. Stock is good and getting 

 better. The forlorn representatives ot 

 the outdoor flowers are all but gone, 

 and greenhouse stock again holds the 

 center of the stage. 



The supply of roses is a trifle larger 

 than it was a week ago, but in spite 

 of this fact, they are clearing remark- 

 ably well. Prices, too, are firmer. This, 

 however, is easily attributable to the 

 improvement in quality. The cool 

 weather has put a stiffness in the stems 

 and a firmness in the fiowers that go 

 a long way to increase the demand. 

 Young Beauties are still scarce. 



Carnations demand attention. Of 

 course, the field-grown stock has little 

 to commend it now, but carnations 

 from under glass are making their ap- 

 pearance on the market and, while the 

 stems are quite short, the flowers are 

 of excellent quality. It is no problem 

 to inove these, as they are picked up 

 on sight. Gladioli, though not so abun- 

 dant as last week, are still sufficient to 

 meet the demand. Mid-season asters are 

 plentiful, but really good ones continue 

 scarce and clear accordingly. Valley, 

 too, is scarce, but it is also poor in 

 quality. 



The receipts of Golden Glow chrys- 

 anthemums are daily growing larger, 

 but it seems an impossibility to rush 

 the season with them. Most of the 

 wholesalers report them as extremely 

 difficult to move, while those who suc- 

 ceed in disposing of them report that 

 it usually is to stores that use them for 

 the purpose of heightening a window 



