2^ 



The Florists' Review 



September 0, 1915. 



11 



Establlflhed, 1897. by O. L. QRANT. 



PabllBhed every Tl|nraday pr 

 Thk Florists' PuBUsHiNa'Ck)., 



630-660 Oaxton Building, 



006 South Dearborn St., Chicago. 



Tele.. Wabaah 819B. 



Registered cable address, 



Florriew, Ohlcago. 



Entered as second class matter 

 Dec. 3. 189'i. at the poet-office at Ohl> 

 cago. 111., under the Act of March 

 8. 1879. 



Subscription price. fl.OO a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertising: rates quoted upon 

 request. Only strictly trade ad- 

 vertlslnc accepted. 



When a stranger attempts to pay for 

 a purchase with a check calling for cash 

 change, take a second thought; it's a 

 danger signal. 



n 



NOTICE. 



It is. impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless iostructions are received 



BY 6 P. M. TUESDAY. 



SOCIETT OF AMERICAN FLOBISTS. 

 Inoorpomted by Act of Congress, March 4, 1901, 

 Officers for 1015: President, Patrick Welch, 

 Boston; vice-president, Daniel MacRorie, San 

 EYanelBco; secretary, John Toung. 53 W. 28th 

 St., New York City; treasurer, W. P. Easting, 

 Buffalo 



Officers for 1016: President, Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex. Secretary and treasurer as before. 



Thirty-second annual convention, Houston, 

 Texas, August 15 to 18, 1016. 



Results bring advertising. 

 The Review brings results. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill* that insures fifty- 

 two visits of the paper. 



The selection of Houston for the 1916 

 S. A. F. convention has caused another 

 wave of discussion similar to that which 

 followed the vote to meet in San Fran- 

 cisco. There is every reason to sup- 

 pose the society will, as yiears go by, 

 hold many meetings in cities remote from 

 the principal trade centers, and no real 

 reason that The Review knows of why 

 it should not do so. The most important 

 work of the society now is done by the 

 executive board, but the organization can 

 no doubt arouse greater interest and do 

 most good by meeting in many distant 

 places instead of meeting constantly 

 within a limited radius. 



PROSPERITY COMING. 



"Business revival will be slow, but 

 th ) country*^ greatest era of prosper- 

 ity will soon dawn," said William A. 

 Law, president of the American Bank- 

 ers' Association, in a recent interview. 

 ' ' A banner crop movement will further 

 increase the volume of bank reserves, 

 already abnormal. The country faces 

 labor problems never known, including 

 unprecedented labor shortage conse- 

 quent to revived business. The present 

 upset of business and national wave of 

 economy 'V^ill disappear. Business im- 

 provement has already slightly begun 

 and will continue to its full revival 

 and marvelous prosperity." 



IMPORTS MORE LIKELY. 



A degree of relaxation is apparent 

 in the British blockade against German 

 commerce, as a result, no doubt, of the 

 change in Germany's submarine policy. 

 Not only is it easier to get permits for 

 the shipment of Belgian products, such 

 as azaleas, through Holland, but the 

 authorities are less skeptical when 

 American importers seek to convince 

 them of the ownership of articles of 

 German origin. It seems at the mo- 

 ment that the situation has greatly im- 

 proved, with the prospect that the 

 trade will be able to procure many ar- 

 ticles of European origin that it had 

 been thought we must do without. 



*ABOUT, FAOEt,; 



NEXT WEEK'S WEATHER. 



► Weekly weather forecast, is- 

 sued by the U. 8. Weather' 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, September 8, 1915: 



DFor the Region of the Great 

 Lakes — Overcast weather and 

 showers will be followed by 

 fair weather and moderate 

 temperature until about Sep- 

 tember 12, when showers are again 

 probable. 



For the Upper Mississippi Valley and 

 Plains States — Fair weather and mod- 

 erate temperature will prevail until 

 about September 11 or 12, when local 

 showers are probable, to be followed 

 by fair weather the last two days of 

 the week. 



For the Ohio Valley and Tennessee 

 — Showers will be followed by gener- 

 ally fair weather and moderate tem- 

 perature until September 13, when 

 showery conditions are again probable. 



DOES IT PAY? 



You Know It Does! 



Here is a brief message from a flo- 

 rist who has Had an ad in the Classi- 

 fied department of The Review: 



Please discontinue our ad on oarnatlon plants, 

 as it has sold 8,000 plants, our entire surplus. 



The record shows that stock to a 

 value of $320 was offered and that 

 only $4.50rwas spent for advertising. 

 Does it pay? Well, rather! 



What stock have you that you would 

 like to turn into cash? 



CHICAGO. 



The Market. 



We are reminded of an editorial 

 printed August 1, 1914, in a trade 

 paper little read in the west, which, 

 appearing just before the Boston con- 

 vention, was published for the evident 

 purpose of keeping the members of the 

 S. A. F. from voting to hold its 1915 

 convention in San Francisco. "Few 

 would enjoy the heat of the railroad 

 journey in August. Arrived at San 

 Francisco, how many would care to sit 

 in meeting when there were so many 

 wonderful sights to be seen on the out- 

 side? What would become of the 

 trade exhibition?" Those are words 

 that were used. But the S. A. F. did 

 hold its 1915 convention in San Fran- 

 cisco in spite of that editor's effort 

 to prevent it, and today it would be 

 a pleasure to read his eulogiums of the 

 meeting except for the suspicion that 



wnat ne sa ia a year ago. ported somewhat quiet, there is an im- 



proved tone in the market. This is 



THE NEW EXPRESS RATES. making itself felt in the increased ease 



Did vou note that express rates ad- with which the large supplies of stock 



vanced* September 1? The Interstate ?''®. handled and may be accepted as 



Commerce Commission authorized it, indicating the arrival of the autumn 



figuring that the increase would season, 



amount to an average of 3.86 per cent. , ^"® supply of first-class roses is 



The following table, it is said, is abundant, but it is not more than equal 



representative of the increase that took \9 ^^^ demand. There is no end to the 



place on first-class shipments, which "st of varieties from which to select, 



include cut flowers and florists' sup- ^^^> whereas short stems are generally 



plies: t"® order of the day at this season of 



I to '.5 pounds ^.0.-, l^^ y®*'"' *^? present market affords 



*; to 29 pounds 04 large quantities of long-stemmed stock. 



•;!SVo7o^ounds-.::;:;:::;::::::.:;::: ::::: -'4 ^T^"' f ^T' «**" »>«i^^« t^e lead, 



71 to 99 pounds 01 and Sunburst also finds a strong de- 



Second-class shipments, which in- mand. Milady is in good supply but 



elude plants properly packed, are in- ]^^^ J^* i" much request, as the weather 



creased in rate to the extent of sev- i« too warm for red flowers to sell well. 



entv-five per cent of the above amounts. Richmond is less in evidence this 



season. Beauties are available in al- 



AMERICAN GLADIOLUS SOCIETY. '"''? ^" ^^^g^^^ »°J ^^^ "^o^i^g Quite 



well. The quality has improved. 



Selection of Next Meeting Place. .JhtTl"^^! X^ carnations is daily in- 



* creasing and the quality of the flowers 



At the Newport meeting the officers is good. The demand, though quiet, is 



were elected for two years, but the more than sufficient to take care of all 



exhibition and meeting will be held receipts. Asters are of somewhat 



annually as heretofore. The executive )>etter quality this week and are mov- 



committee, consisting of the president ing accordingly. The gladiolus, that 



and secretary ex-officio, T. A. Have- so lately dominated the whole market, 



meyer, Montague Chamberlain and is rapidly declining, in quality as well 



Arthur Cowee, will submit the names as quantity. Valley and orchids form 



of three cities to the members of the a class by themselves, in that they are 



society to be voted on, to determine both distinctly on the short side of the 



the place of the next show. Only market. 



those who have paid their dues to 1916 There has been an appreciable in- 



will be entitled to vote. crease in the daily receipts of chrys- 



H. Youell, Sec'y. anthemums. Golden Glow is available 



