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64 



The Florists' Review 



Septi^mbeb 9, 1915. 



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Pacific Coast Department 



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IN BEAUTIFUL SANTA BABBABA. 



The illustration on this page is only 

 a suggestion, but to anyone who knows 

 southern California the suggestion is so 

 good and so true that it will bring to 

 mind the pleasant, shady oak groves, 

 the restful beauty and the possibilities 

 for enjoyment of just such a scene. It 

 is a corner of the Mission Oak Nursery, 

 at Santa Barbara, where Albert 

 Beverly is wont to dispense the good 

 things of life to those who approach it 

 in an appreciative spirit. [Kindly ob- 

 serve, Mr. Editor, that I said "it," 

 not "them," and do not accuse me of 

 not being explicit.] H. E. Richards. 



LOS ANGELES. 



The Maxket. 



Funeral work again constituted the 

 biggest item in the business this week 

 and there was no great amount of 

 that. Eqscs were never in the writ- 

 er's recollection so poor, either from 

 indoors or out, as now. The outdoor 

 flowers have a burnt-up appearance, 

 with no solidity of bud or petal, while 

 much of the " indoor stock being sent 

 in is from young and undeveloped 

 plants. Carnations are fair and keep 

 their color and substance fairly well. 

 Given some cooler weather, such as we 

 are now enjoying, and the outdoor 

 flowers will be better. Chrysanthe- 

 mums are beginning to be more plen- 

 tiful, but there is little demand for 

 them as yet. Centaureas are getting 

 past their best, but dahlias are in 

 their prime and most attractive. Gold- 

 enrod, delphiniums and other hardy 

 stock help out the display. In greens, 

 huckleberry easily holds first place and 

 this useful plaqt is becoming almost 

 indispensable. Asparagus of both 

 kinds is cheap and good, maidenhair 

 about equal to the demand. 



Various Notes. 



Thomas Wright, of Wright's Flower 

 Shop, has gone into the mountains for 

 deer and the boys at the store are 

 looking forward to a venison supper. 

 W. Wern says that business is coming 

 along fairly well for the season. 



E. G. Hill, of Richmond, Ind., and 

 J, R. Fotheringham, of San Francisco, 

 are among our trade visitors this week. 

 Sydney Bayersdorfer, E. J. Fancourt 

 and M. Beukauf have also been here. 



The Freeman-Lewis Co. reports good 

 business and Mr. Freeman reports a 

 good time shooting doves. 



Chrysanthemums are now a leading 

 feature with Murata & Co., whose busi- 

 ness is said to be picking up mate- 

 rially. 



Having to serve on the jury is still 

 postponing O. C. Saakes' trip to San 

 Francisco. 



H. W. Turner is entirely rearranging 

 his heating plant. Another large steam 

 boiler, about the same size as the one 

 in use, is being installed, both in a 

 new shed and above ground, which 

 will eliminate all danger of flooding 

 and make the boilers much easier to 

 handle. 



The Germain Seed & Plant Co. has 

 the material on the ground for the new 



Art in a Nursery. 



greenhouses at the nursery on the Whit- 

 tier road. There will be two houses, 

 each 30x300 feet, but only part will 

 be built this fall. The heat of the 

 last few days has been against nursery 

 and seed sales. 



Edwin Lonsdale died at Naturopathic 

 hospital September 1. The remains 

 were sent east for burial. Few of his 



old friends who were in the city be- 

 fore and after the couYjention were able 

 to see him. , , 



At the L. A. Floral Co. thp oufiof- 

 town demand keeps up well, large ship- 

 ments going out daily. 



J. RoUeri, of the California EVer- 

 green Co., has made quite a change in 

 the looks of the Broadway store, a 

 new office and fittings for supplies 

 greatly improving it. A full line of 

 ribbons and supplies has been put in. 



Geo. W. Smith has returned from 

 his northern trip, looking and feeling 

 much better for the change. 



H. R. Richards. 



WENATOHEE, WASH. 



There has been a small demand for 

 cut flowers here, but a fair amount of 

 funeral work has come in. The florists 

 are preparing for a good fall and 

 winter business. 



The Milot-Mills Co. will open a down- 

 town store this fall. This firm will 

 have 3,500 rose bushes to cut from this 

 winter and about 7,000 chrysanthemum 

 blooms for the market. The company 

 was exceedingly fortunate in escaping 

 a heavy hail storm some time ago, which 

 had centered a short distance away. 

 The grasshoppers attacked the mums 

 this summer, but by careful hand-pick- 

 ing the insects were exterminated. Out- 

 door vegetables were ruined. L. I. 

 Milot and C. A. Mills started the Milot- 

 Mills Co. six years ago with 6,000 feet 

 of glass, and now have over 35,000 feet. 



SAN FEANCISOO. 



The Market. 



Counter trade has kept up splendidly 

 this summer at the larger downtown 



CALIFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLE8ALK FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialists in 



long^ distance shipments. 



316 South Broadway Phone Broadway 2369 Los Anffeles, Gal. 



Mention Th« Rrlew when yon writa. 



I A D A B Onr AND MOST UP-TO-DATE SHIPPER 

 kMfffMElOl IN SOUTHERN CALIFORNIA 



WE HAVE WHAT TOtJ WANT WHEN YOU WANT IT 

 751 South Broadway ^ A^IIDATJI O A A 



Los ADireies, cai. o. mUnATA Ik UU. 



Mention TTie Brlew when yon write. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cah 



Mention Tb« ' Rerlew when 70a write. 



