' • ••y^."' -^ . v» '.:^-^.'H-;n<:v y 



28 



The Florists' Review 



Seftembbb 16. 1915. 



n 



Ertabllahed, 1897. by Q. L. aRANT. 



PabliBhed every Tharsday by 

 Thk Florists' Pdbushino Co., 



630-660 Oaxton Building, 



SOS South Dearborn St., OhlcaffO. 



Tele., Wabash 81d6. 



Registered cable address, 



Florvlew. Ofaicago. 



Entered as second class matter 

 Dec. 3, 1891. at the poet-offlce at Ohl- 

 caffo. 111., under the Act of March 

 8. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



AdTertlslnar rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



n 



NOTICE. 



It is impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



S0CIET7 OF AMEBICAN FLOBISTS. 

 Inoorporated by Act of CongreM, Haroh 4, 1901. 

 Officers for 1915: President. Patrick Welch, 

 Boston; vice-president. Daniel MacRorle, San 

 FYanelBco; secretary, John Young, 53 W, 28th 

 St., New York City; treasurer. W. F. Kastlng, 

 Buffalo 



Officers for 1916: President, Daniel MacRorle, 

 San Francisco; vice-president, R. O. Kerr, Hous- 

 ton, Ter. Secretary and treasurer as before. 

 ttThk■ty•wcond annual convention, Houston, 

 ixai 'August' IK to 18. 1916. 



RESULTS. 



We give them. You get them. 



We both have them. 



There was a notable increase last 

 spring in the call for salvias and bed- 

 ding plant specialists will prepare much 

 larger supplies for 1916. 



This is fair time and more florists 

 than ever before are taking advantage of 

 the opportunity to show their wares to 

 a lot of people who should be buyers. 



The latest thing with the glasshouse 

 owners in England is insurance against 

 Zeppelin bombs. Their government writes 

 the policy, the same as other war risk in- 

 surance. 



The man who works up a large stock 

 of good geranium plants this fall and 

 has them in flower early next spring 

 stands little chance of being stuck; the 

 surplus always is of plants that were 

 not ready in time. 



The eastern members who attended 

 the S. A. F. convention have nearly all 

 returned home, having devoted from three 

 weeks to a month to the trip, and are 

 enthusiastic about it. Another conven- 

 tion on the Pacific Coast probably would 

 draw well, even with no expositions as 

 a special attraction. 



The renaissance of summer has been 

 general, during the preceding week, prac- 

 tically all over the United States. In 

 many places the highest temperatures of 

 the year to date have been registered 

 since September 9. It was inevitable that 

 cut flower production should be acceler- 

 ated and demand reduced. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



VIREE YEARS. 

 Mau, Otto F.,4vheaton, 111. 



TWO YEARS. 

 Bpyle, John J., Houston, Tex. 

 • Kdwards Floral Hall Co., Atlantic City, N. J. 

 Gfeselschap, A. F., Orange City, la. 

 Curwen, John, Berwyn, Pa. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



BUSINESS GAINING. 



The weekly review published by R. 

 G. Dun & Co. says: 



"Business as a whole reveals more 

 seasonable character and developments 

 sustain rapid recovery in prominent 

 branches. Payments through the banks 

 exhibit a favorable comparison and the 

 record of trading defaults is lowest for 

 the year. The evidences of improve- 

 ment are strengthened by increasing 

 reemployment of factory labor, by new 

 high record outputs at the steel mills, 

 by wider demand for crude and semi- 

 finished supplies, and by the magnif- 

 icent crop conditions shown by this 

 week's government report. 



NEXT WEEK'S WEATHER. * 



Weekly weather forecast, is- 

 sued by the U. S. Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, September 15, 1915: 

 1^^^ For the Region of the Great 



1^^^^ Lakes — Local thunder showers 

 V^^^" will be followed by fair and 

 j^^ cooler weather beginning Sep- 

 tember 16. 

 For the Upper Mississippi Valley 

 and Plains States — The week will be 

 one of generally fair and cool weather, 

 with some probability of frosts the 

 first half of the week in the middle 

 and northern plains ' states and the ex- 

 treme upper Mississippi valley. 



For the Ohio Valley and Tennessee 

 — Fair and warm weather will be fol- 

 lowed by showers by September 16 and 

 by generally fair and cool weather 

 thereafter until the close of the week. 

 For the West Gulf States — Showers 

 in the east portion at the beginning of 

 the week will be followed by generally 

 fair weather. In this district tempera- 

 tures will average near or slightly be- 

 low normal. 



TO OBTAIN GERMAN GOODS. 



The State department at Washington 

 is preparing to take active steps to ob- 

 tain for American firms tgoods of Ger- 

 man origin contracted for prior to 

 March 1 with legal liability of pay- 

 ment. This is in consequence of a 

 telegram received from Ambassador 

 Page, at London, saying that it is now 

 understOoSf that the British government 

 agrees to receive applications presented 

 by the foreign trade advisers, acting 

 informally on behalf of importers, 

 through the British embassy at Wash- 



ifRt^P- 



The State department has explained 

 for the benefit of firms who wish to se- 

 cure such German goods the necessary 

 formalities to be undertaken. Evidence 

 must be submitted to the oflSce of the 

 foreign trade advisers, at the Depart- 

 ment of State, Washington, that goods 

 were ordered by an American firm or 

 for its account before March 1, by a 

 contract under the terms of which the 

 purchaser was legally bound to pay for 

 the goods. This should be accompanied 

 by: _ 1 



1. An affidavit giving the history and 

 a clear statement of the circumstances 

 of the case and substantiating the 

 documentary evidence submitted. 



2. Either the original contract or^ 

 certified copy showing the conditit"^ 

 stated above. 



3. Copies of order sheets, original ac- 

 ceptances, pro forma invoices, and con- 

 sular invoices, if available. There 

 should also be indicated the marks, 

 numbers, value, class of goods, and 

 name and address of your shipping 

 agent in Rotterdam, or other neutral 

 European port. 



This evidence will be submitted un- 

 officially by the foreign trade advisers 

 to the British embassy as soon as d«<- 

 tails of the arrangement are perfected" 



SECURED FINE TRADE. 



It is a Pennsylvania!^ who makes 

 this report, and it is of interest to 

 advertisers and prospective advertisers 

 to note that The Review has more sub- 

 scribers in New York and Pennsylvania 

 than in any other states — more even 

 than in Illinois: 



Drop the snapdragon ad; all sold by the ad in 

 The Review. Continue the other. Have secured 

 some fine trade through advertising in The Re- 

 view. — Fairvlew Greenhousaa, Milton, Pa., Sep- 

 tember 11, 1915. . , ;. n j. . ,^. -r- j! 



The steady increase in the'"iiumbftF 

 of fiorists who rely on the Classified 

 ads to sell such stock as they do not 

 need for their retail trade is the 

 best evidence of the effectiveness of 

 these inexpensive ads. 



CHICAGO. 



The Market. 



Just when everyone was ready for 

 the fall season to begin, it became 

 necessary to put away the light over- 

 coats, and the Palm Beach suits were 

 again called into requisition. With 

 September 12 the hottest day of the 

 year, and the two days succeeding it 

 close seconds, the market regeneration 

 in process received a most decided 

 che^, and summer quiet prevailed. 

 The anomalous change in the weather, 

 however, was fraught with some inter- 

 esting results. 



Th0^ unusual heat, as a matter of 

 course, brought an increased supply of 

 roses to the market. The quality, 

 though, has been affected, and many 

 thousands of flowers are open when 

 they reach the market. Russell in par- 

 ticular seems to be the chief sufferer, 

 with the possible exception of Rich- 

 mond. In spite of this, Russell is clear- 

 ing better than anything else in the 

 shape of a rose. Killarney, also, is 

 moving better than would seem possi- 

 ble under the circumstances. The de- 

 velopment of rose stock generally has 

 been retarded by the cloudy weather 

 of the last few weeks, and the sudden 

 advent of extreme heat has quite natu- 

 rally resulted in the popping open 

 prematurely of large quantites of buds. 

 Beauties, though affected by condi- 

 tions, are moving fairly well. 



