48 



The Rorists' Review 



Septembbb 16, 1915. 



12 



PAGES OF BETAXLEBS' OABDS 



This depaxtment for the cards of 

 Leading Betall Florists — those flo- 

 rists who have the facilities for fllUng 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 llshed for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you letg 

 your customers know yon I 

 can perform this service! 

 for them. To receive your] 

 share — ^well, The.Beview's department 

 for Betallers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week oa a yearly order. This is 

 for one-inch space. Other spaces In 

 proportion. 



Why not send your order today — ^now 

 — before you forget it? 





Mil 



St iMrif, /Bo., September 5, 1914.' 



Florlsta' Review, 

 Chicago, 111. 



Gentleoen:- 



Durlng the SIX M0KTH8 from Uaroh 4 to September 4 

 I have received from other Florleta, by mall, telegraph or 

 cable, ordere to the aoiount of ?51.T.35 aa a reeult of my ad- 

 vertisement In the Retallera' department of The Review. With 

 the allowance to sender a the record for SIX MONThS la: 



Value of ordere received $513.35 



Lees 30% allowed senders 103.60 



Net value of ordere for SIX MONTHS-- 410.65 



It should be noted that thla showing oovera the 

 DULL SUMMER MONTHS, when any addition to a Florleta 'a busi- 

 ness Is daoldedly welcome. 



Retail Florists not advertlelng In The Review 

 should profit by this letter. 



Respectf/ 



^^^U^^yu^ 



^^ . 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member FloriBta' Telegraph Delivery 



HOUSTON. TEXAS 



'Torestdale'' 



The Flower Shop 



S«vttn Entri«s — Flv« Prix«s 



A Card This Size 



Coats Only 70c per Week 

 on Yearly Order 



Vt would keep yonr uame and year facllltlea 

 before the whole trade. 



A half-Inch card costs only 36c per week em 

 yearly order. 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florlsta' Telegraph Delivery. 



Lang Floral & Nursery Co., fais' 



Write or wire headquarters for flowers for Texas. 

 Oklahoma, Louisiana, Mew Mexico. No orders too 

 larffe, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GR£V£, Prop. 



CL PASO, TEXAS 



POTTER FLORAL CO. 



Voiben FloriatsMelegraph Delivery Ass'iL 



ARTHUR r. CRABB 



GRAND RAPIDS, MICH. 



Prompt S«rvloe to any point in BUcbiBao 

 BOSTON. 



The Maxket. 



Our belated summer reached us the 

 second week in September this year. 

 September 9, with a maximum of 91 

 degrees, was the hottest dav of the 

 summer. Only on one occasion previ- 

 ously had the temperature reached 90 

 degrees this year. As a result of the 

 intense heat, cut flower trade, which 

 had been showing a gradual improve- 

 ment, suffered another serious setback. 

 Boses were the worst sufferers and last 

 week proved one of the most discour- 

 aging of the year with them. Prices 

 sunk to an unquotable level, much stock 

 being removed in the rubbish barrels. 

 We are experiencing cooler weather 

 now and the outlook is more encourag- 

 ing. The heat sent in quite a lot of 

 miserable, sleepy looking, short- 

 stemmed carnations, which were hard 

 to move. They are not wanted while 

 a wealth of fine asters are to be had 

 at low prices. The aster market has 

 been on the down grade. A small num- 

 ber have made 75 cents to $1 per hun- 

 dred. 



The gladiolus wave recedes and prices 

 are a little firmer. Lilies are in good 

 supply, both speciosum and longiflorum. 

 Valley is a little better in quality, but 

 sells slowly. Some lots of indoor snap- 

 dragon are seen, but there is little 

 call for them. There is a wide assort- 

 ment of outdoor flowers, for which 

 there is an uncertain demand. Gar- 

 denias are somewhat more plentiful; 

 so are cattleyas. The best cattleyas 

 can be bought for $6 per dozen, as a 



8CHRoer^j» 



^* 56 Broadway T 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Ciner Broadway & Gratiot Atc, 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



Crabb & Hunter Floral Co. 



BRAND RAPIDS. MICH. 



Specialise in the careful filling^ 

 of Telegraph Orders 



J. B OOBTZ SONS 



SAGINAW, MICH, 



or any City 



lnMi( 



ChfgMI. 



||J||4>H|^itiU ORDERS WILL BR C4KK- 

 nilf^nltJAni FULLY CAKED FOR BY 



HENRY SMITH 



Wholesale and Retail Florist of Grand Rapids 



BAHLE CREEK, MICHIGAN 



S. W. COGQAN, norist 

 XX WIST MAIM STRUT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Benb rifnl C«^ Albert^ochelon. jgj ^^ 5^ 



