Seftbmbkb 23, 1915. 



The Florists' Review 



13 



Review Ads. 



Each of these papers carries a fine 

 volume of advertising — but their space 

 is not used, in proportion to the size of 

 each field, anywhere near as generally 

 as Keview space is used. 



In last week's issue The Review car- 

 ried 1,637 separate advertisements, for 

 each and every one of which its pub- 

 lished, public card rates were charged 

 without deviation. That's service. 



It is service to buyer. It is service 

 to seller. Not so good service as will 

 be given in the future, perhaps, but 

 good service as judged by all the ac- 

 cepted standards — also, good service as 

 judged by comparison with the circu- 

 lation and rates of other leading trade 

 papers — any trade papers. 



OOVEEINQ THE CONTINENT. 



A telegraph wire across the conti- 

 nent — from the Massachusetts building 

 at the San Francisco exposition to the 

 City Club of Boston — and a florist at 

 each end, is a situation just a few min- 

 utes anticipated by the illustration on 

 this page. One end of the wire is 

 shown, and at it is speaking Governor 

 David I. Walsh, of Massachusetts, 

 seated at the table in the rear center 

 and facing the front. Standing at the 

 left, between the two windows, is the 

 well known figure of Henry Penn, 

 awaiting his turn to talk to Boston fol- 

 lowing the governor. 



Mr. Penn was, therefore, the first 

 florist to talk from San Francisco to 

 Boston, and his brother, William Penn, 

 who answered him, was the owner of 

 the second florist's voice to cross the 

 continent. The photograph was taken 

 in the Massachusetts building at the 

 San Francisco fair. William Penn an- 

 swered from the City Club of Boston. 

 The florists received this distinction 

 through the courtesy of the Pilgrim 

 Publicity Association," of Boston, of 

 which Henry Penn is an active member. 



NATIONAL FLOWER SHOW. 



Preparations Rapidly Progressing. 



Preparations for the fourth national 

 flower show, to be held in Philadelphia 

 March 25 to April 2, 1916, are in active 

 progress. Space in the areas set apart 

 for the trade exhibits is being freely 

 reserved, and at present the bookings 

 amount to over $4,000 in the aggregate. 

 One exhibitor, who had booked for a 

 liberal space, recently increased his 

 booking to 1,200 square feet, equiva- 

 lent to a $1,200 stand. 



Chairman George Asmus, of the na- 

 tional flower show committee, will call 

 a meeting of his committee shortly, at 

 which the second preliminary schedule 

 will be settled. The schedule will in- 



Henry Peno, at San Francisco, Waiting to Talk to Wiiliam Penn, at Boston. 



elude the American Carnation Society's 

 premiums and the carnation section. 

 This section will, it is expected, have 

 more than usual prominence, for the 

 reason that the A. C. S. is to celebrate 

 its twenty-fifth anniversary, or silver 

 jubilee, at this show. 



The American Rose Society's and 

 American Sweet Pea Society's premi- 

 ums, with the sectional premiums, will 

 also appear in the new schedule. Spe- 

 cial prizes offered by H. A. Dreer, Inc., 

 H. F. Michell Co., .John Cook, Zand- 

 berger Bros., of Holland, and others 

 will also be announced. 



The Pennsylvania Horticultural So- 

 ciety has decided to abandon its cus- 

 tomary spring show for 1916, and to 

 throw its influence into the work of the 

 national flower show. To this end it 

 has appointed W. F. Therkildson, 

 Robert Craig and David Rust a com- 

 mittee to act in conjunction with the 

 national flower show committee. 



.7. Otto Thilow, chairman of the lec- 

 ture committee, has the work of his 

 committee well in hand, and the lec- 

 tures will be an important feature of 

 the show. The committee on special 

 features and the other local commit- 

 tees are all making good progress, and 

 have their plans well on the way to 

 completion. 



Much favorable comment by the 

 trade has been passed upon the two 

 plantings outside the exhibition hall, 

 which have been quite conspicuous this 

 summer and have helped considerably 

 to attract attention to the forthcoming 



show. H. A. Dreer, Inc., and H. F. 

 Michell Co., who provided these plant- 

 ings, are to be •commended for their 

 interest and forethought. 



Treasurer F. E. Newbold, of the 

 Horticultural Society of New York, 

 who is taking a most active and kindly 

 interest in the show, has obtained prom- 

 ises of assistance from the members of 

 several ladies' garden clubs and socie- 

 ties, and he reports that all seem am- 

 bitious to even outdo the efforts of the 

 ladies whose excellent assistance was 

 such an important feature of the suc- 

 cess of the 1915 New York show. 



That the show has the interest and 

 attention of the trade in all its 

 branches throughout the country is evi- 

 dent from the letters received at the 

 secretary's office, and there is every 

 prospect that the national exhibition of 

 1916 will eclipse all preceding flower 

 shows. John Young, Sec'y. 



September 17, 1915. 



BUSINESS EMBARRASSMENTS. 



Wilkes-Barre, Pa. — Referee E. Foster 

 Heller has filed the first and partial re- 

 port of audit in the case of Ira G. 

 Marvin. After directing payment of 

 certain claims of priority, allowing the 

 trustee commissions of $346.25 and an 

 additional sum of $346.25 for conduct- 

 ing the bankrupt's business, and allow- 

 ing bankrupt's attorney $50, creditors' 

 attorney $75, and trustee's attorney 

 $250, he has declared a first and partial 

 dividend of one per cent on unsecured 

 claims. 



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At the First Annual Picnic of the Florists' and Gardeners* Association of Dayton, O. 



