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Tte Horists' Review 



Septbmbbb 3t, 1&15. 



n 



Kstablished, 1897. by O. L. QRANT. 



Pabliahed every Tharaday by 

 The Floricts' Publishing Co., 



SSO-seO Oaxton Buildlnir, 



SOSSoatb Deitrbora St . Chicago. 



Tele. Wabash 8196. 



Reflrt«tered cable addi ess, 



Florrlew. Chicago. 



Entered as secoad class matter 

 Dec. S. 189), U the poet-office at Chi- 

 caco. 111., under the Act of March 

 8. 1879. 



Subecrtption price, Sl.OO a year. 

 To Caaada, $2.00; to Europe, $3.00. 



AdvertlslnK rat<>8 quoted upon 

 request. Only strictly trade ad> 

 vertlalnff accepted. 



n 



NOTICE. 



It !■ impossible to gfuarantee 



the insertion, discontinuance or 



alteration of any advertisement 



nnless instructions are received 



B7 6 P. M. TUESDAY. 



SOCIETY OF AXEBICAN FLORISTS. 

 Ittoorporatad by Act of Coacresa, Maroh 4. 1901. 



Officers for IAI.%: I>re<il<lPDt, Patrick Welch, 

 Boston; Ttce preMldent. Daoiel MacKorie, San 

 BYanclHoo; necretsry. Jnlm YoDnR. 6.3 W. 28tb 

 St.. New York City; treasurer, W. F. Kasting, 

 Baffslo 



Offl'^ni for inifl: PrwiMent, Daniel MacRorle, 

 San FrsnrlHcii: vlr4>-|tn>iii<lent. R. C. Kerr, Hous- 

 ton, Tex. Secretary and treasurer as before. 



Thirty -seconil snuual caoTention, Houston, 

 Texas, AuKUHt in to 18, 1916. 



It requires extremely little practice to 

 be able to ring certain bull's-eyes. 



This has been a bad season for Chry- 

 santhemum Golden Glow, large numbers 

 of flowers having been ruined by the 

 damp weather followed by excessive beat. 



In spite of gloomy prognostications, it 

 appears that the season has been an ex- 

 cellent one for carnation plants in the 

 field. The country seems to be full of 

 surplus plants. 



It looks as though the British plan for 

 passing Belgian plants may not be as 

 practical as it sounds. The opposition 

 to paying money into British banks 

 before a permit is issued seems general, 

 including the Germans, the Belgians and 

 the Americans, although it is certain some 

 stock will be moved under the arrange- 

 ment. 



The premium list has been issued for 

 the twentieth annual flower show, of the 

 Morris County Gardeners' and Florists' 

 Society, to be held at Madison, N. J., Oc- 

 tober 28 and 29. The committee con- 

 sists of W, H. Duckham, C. H. Totty, 

 R. M. Schultz and Arthur Herrington. 

 For copies of the schedule write to Ed- 

 ward Reagan, Morristown, N. J. 



Just to show what the cool climate of 

 Petoskey, Mich., does for asters, Frank 

 Winans, proprietor of the West Side 

 Greenhouses, sent The Review a box of 

 flowers that for size of bloom and bril- 

 liance of colors would be hard to beat. 

 There were, however, evidences that Mr. 

 Winans, like many other aster growers, 

 has had to contend with excessive rains 

 this season. 



HONOKABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



three years. 



Scbeel, F. P., SUermervllle, III. 



TWO YEAUS. 

 FlelBcber. G., Pueblo, Colo. 

 Loudeimlager, B., Culuuiliui*, O. 

 Bode, H. A., Park RUI);e, 111. 

 Kester Bros,, Musslllua. 0. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



GOOD SEASON SX7SE. 



In the middle west the arrival of the 

 second half of September has seen an 

 excellent revival of business and a 

 spirit of optimism prevails, in marked 

 contrast to the feeling that dominated 

 the trade a year ago. Business with 

 nearly all florists in the middle west is 

 today much better than it was a year 

 ago and the general idea is that it will 

 be first-rate this winter and break re^;- 

 ords when the big spring season comes 

 around again. Big crops and war or- 

 ders for the factories are, of course, the 

 two factors on which the business re- 

 vival is predicated, but even in the 

 south and southwest the same sanguine 

 view of the future is taken; the busy 

 factories are making work for the peo- 

 ple in the cities and the bountiful crops 

 are making prosperity for those in the 

 country. A fairly good season seems 

 assured and it may turn out an excep- 

 tionally good one. 



'MANY THANKS.' 



The thorough satisfaction the trade 



is receiving through the use of classified 



ads in The Review is shown by the 



frequence with which "Many thanks" 



is appended to instructions. Like this: 



Many thanks for good reBults; 2.000 plants sold 

 from this ad. — M. L, Vogel, Dayton, C, Septem- 

 ber 10, 1015. 



Mr. Vogel refers to an advertisement 

 of three lines, which appeared twice. 

 Snapdragons were offered at $2.50 per 

 hundred, so that he received orders ag- 

 gregating $50 from an advertisement 

 that cost him 60 cents. 



Can you beat itt 



PETUNIA BLUEJACKET. 



The Review has received sample 

 blooms of John F. Rupp's new dark 

 blue petunia, Bluejacket, of which Mr. 

 Rupp says: 



"This petunia we find to be the fin- 

 est bedding variety to date. It is a 

 good, strong grower and profuse bloom- 

 er; flowers of a pleasing dark blue and 

 during the day the color varies from 

 dark blue to a rich velvety violet, ap- 

 parently caused by atmospheric 

 changes. Our planting of this petunia 

 made a beautiful showing and was 

 much commented on by the many visi- 

 tors to Ruparka this season." 



FIRST PEONY BULLETIN, 



Prof. A. P. Saunders, Clinton, N, Y,, 

 has just issued the first bulletin of the 

 American Peony Society, in accordance 

 with the publicity program mapped out 

 at the Boston meeting last June. It 



contains several articles by well known 

 peony growers, discussing the peony 

 from various points of view, reports of 

 the last two annual meetings and a list 

 of members. It is expected that this 

 initial bulletin will be followed by 

 others at frequent intervals and the 

 series should do much to spread knowl- 

 edge of what the society is doing. 



NEXT WEEK'S WEATHER. 



1 ^, Weekly weather forecast, is- 



n^ sued by the U. S. Weather 

 1^^^^ Bureau, Washington, D. C, for 

 1^^ the week beginning Wednes- 

 L day, September 22, 1915: 



r"""-^ For the Region of nkhe Great 

 Lakes — Fair and cool weather 

 Ij the first half of the week, with 



I ^ — ' probability of heavy frosts. 



The latter half of the week 

 will be warmer and unsettled, with 

 probably occasional showers. 



For the Upper Mississippi Valley and 

 Plains States — Fair weather and mod- 

 erate temperature the first half of the 

 week, although frosts are probable in 

 the upper Mississippi valley. The 

 weather will become warmer and un- 

 settled by the middle of the week, 

 with scattered showers. The latter 

 part of the week will be generally fair. 



For the Ohio "Valley and Tennessee — 

 Fair and cool weather the first half of 

 the week, with probability of frosts in 

 exposed places in the Ohio valley. The 

 latter half of the week will be warmer 

 and cloudy, with a probability of local 

 showers. 



For the West Gulf States — Generally 

 fair weather and moderate temperature 

 throughout the week. 



OHICAOO. 



Tbe Market, 



With the return of cool weather, the 

 Chicago market is again beginning to 

 assume an appearance of activity. But 

 even the few days of summer heat with 

 which we were visited last week left 

 their brand on the stock, which, with 

 exceptions, is of quite inferior quality. 



The drop in temperature was followed 

 by a decided decrease in the supply of 

 roses, with the result that they have 

 been clearing in a highly satisfactory 

 manner. A comparison would quite 

 likely reveal the fact that roses have 

 recovered from the effects of the heat 

 wave with a far greater degree of ra- 

 pidity than any other stock. Russell is 

 looking especially good for a flower 

 that has been plunged from one extreme 

 of temperature into another. Beauties 

 are still relatively scarce and are clear- 

 ing, though at moderate prices. 



The supply of carnations is steadily 

 increasing, but the quality of much of 

 the stock has been injured by the heat. 

 As a consequence, there is a quantity 

 of short-stemmed soft flowers on the 

 market of a decidedly inferior grade. 

 Even so, there is a great deal of excel- 

 lent stock available, and this is cleared 

 almost on receipt. The demand for 

 first-class asters continues strong, and 

 the supply is not large, the later sorts 

 having suffered fully as much as the 

 early varieties by reason of the con- 

 tinued rains. The greater part of the 

 asters received this year have been un- 

 qualifiedly poor. Locally, the season is 

 practically over. Gladioli, though 

 abundant, have ceased to be a feature 

 of the market. 



