96 



The FbristsVReview 



Sbptembeb 28. 1916. 



LESS LOSS 



in your rose business if you buy here. Direct from 



the man that grows them, to the store man that 



sells them, without delay or re-handling. 



We have all the new kinds that help boost business and attract new customers. 

 Hoosier Beauty, Shawyer, Russell, Ophelia, Sunburst, Ward and all the different kinds of 

 Killarney and the little baby roses. 



Attractive boxes, assorted, of the newer kinds in very liberal quantities at $5.00 and 

 $10.00 or by the hundred if you wish, as low as $2.00 and up to $6.00. 



South Park Floral Co, (Myer Heiier) New Castle^ Ind. 



Mention The ReTlew when yon write. 



Golden Glow chrysanthemums are ar- 

 riving in an ever increasing stream. 

 Smith's Advance is not so plentiful. 

 There is much to be desired in the 

 matter of quality in the early yellow; 

 it has spotted badly and some growers 

 have lost large lots by its damping 

 off. Until there is a marked improve- 

 ment in quality it is quite doubtful if 

 the demand for them will assume satis- 

 factory proportions. There are few 

 dahlias on the market, but even the 

 few are more than enough to satisfy 

 the demand. The common charge 

 against the dahlia is that it bruises too 

 easily. Valley, though by no means 

 plentiful, is almost striking a balance 

 between supply and demand. Easter 

 lilies are moving fairly well. Eubrums 

 in good supply and excellent quality 

 are on the market, but they do not 

 meet with the demand they should. 

 Cattleyas continue scarce and have ad- 

 vanced in price. 



Ferns are on the short side of the 

 market, owing to the difficulties attend- 

 ant on gathering them occasioned by 

 the extremely wet weather. Smilax is 

 in fair demand. A new crop of box- 

 wood is on the market. The quality is 

 good, but, so far, the demand is light. 



Bassett & Washburn Get New Home. 



The ^rm of Bassett & Washburn, 

 •wholesalers and growers, one of the 

 •oldest houses on the Chicago market, 

 has leased the store and basement at 

 178 North Wabash avenue, for a term 

 of •five and a half years, and will take 

 possession October 1. The location is 

 a most advantageous one, being on the 

 street floor and on the entrance hall 

 of the new Le Moyne building, which 

 already accommodates two other whole- 

 sale houses, the E. C. Amling Co. and 

 the A- L. Randall Co. The equipment 

 of tie new store will be up-to-date in 

 every detail. The main floor will be 

 devoted to the city sales department 

 and office, the basement being used for 

 the shipping trade. The space occu- 

 pied will be 4,500 square feet. Bassett 

 & Washburn have been in their present 

 location sixteen years. 



Betailers' Cooperative Buying. 



Enthusiasm marked an informal 

 meeting, September 20, of the mem- 

 bers and stockholders of the Retail 

 Florists Co., the cooperative organiza- 

 tion within the Chicago Retail Florists' 

 Association. The company was formed 

 to effect mutual savings by the coopera- 

 tive purchase of supplies. Recently the 



BUY YOUR nonSTS' SUPPUES FROM 



L. Baumann & Co. 



357-359 W.ChloftAve^ CHICAGO. ILL 



We have the larsest and most 

 complete stock. SeaMossor J»p- 

 anese Air Plant; Natural pre- 

 pared Ferns. Cycas Leaves, Mag- 

 nolia Leaves, Cycas Wreaths. 

 Macnolia Wreaths, Moss 

 Wreaths, Metallic Desisns and a 

 bis line of Novelties. 



Ileuuua 'tut Umwitw wn«n yoo mntm. 



GOLD FISH 



Small, $5.00 per 

 100; assorted sizes. 

 17.00 per 100. 



Also 



Bird 



Remedies 



and 



Supplies 



AUBURNDALI GOLDFISH CO. 



144» W. MadlMH St. CHICAttO 



MaDtloa Tto B«Tlew wbep jron write. 



Magnolia Leaves, Cycas Leaves, Rnscus 



Write for Prices 

 givintr name of rour jobber 



OSCAR LEISTNER 



319-321 W. Randolph St, CHICAGO. ILL 



. 



AlKUUun iliw UeTiBW wUeu you write. 



directors were fortunate to secure the 

 services of Payne Jennings, as the sec- 

 retary-treasurer. Mr. Jennings is pres- 

 ident of the advertising firm in Chicago 

 bearing his name. He is well known 

 among the florists of the country as a 

 floral advertising expert. By bringing 

 to bear the experience of years in co- 

 operative Work in his own field, upon 

 the problem before him, with a speed 

 that agreeably surprised his new con- 

 stituents, Mr. Jennings was able to lay 

 before his hearers plans and data that 

 at once elicited their hearty support. 

 Fruitful opportunities for advantageous 

 buying were brought to light by sev- 

 eral members and liberally taken ad- 



GET 

 YOUR 



AT THE 

 GROWERS* 



When you buy of anyone else you pay 

 more or get le^s— why not pay less and 

 get more? We are GROWERS. 



HEADQUARTERS 



Amertoan Reautr— Short Stem, Oc 

 Med. 10c, Ex. 15c, Long 20c. Spec. 25c each 



Russell— M ^ 



Short. •4-C 



Med.. 6c Ex.. 8c 



Long, 10c @ 15c each 



Milady- M^ 



Short. 4-C 

 Med.. 6c Ex.. 8c 



Long. 10c each 



Klllamey— **-, 

 Short. *>C 

 Med.. 4c Ex., fie 



Long, 8c each 



Sunburst- «» ^ 

 Short. *JC 

 Med., 5c Ex., 6c 



Long. 8 @ lOceach 



Storey— £t^ 



Short, OC 

 Med., 8c Ex., 12c 

 Long, 20c each 



Sha^ryer— m _ 

 Short. •^•C 

 Med., 6c Ex., tie 



Long, 10c each 



W. Killarney— ««..« 

 Short, OC 

 Med.. 4c Ex.. 6c 



Long, 8c each 



Ward— «»_ 



Short. oC 

 Med. 4c Ex.. 6c 



Long, 8c each 



Carnations $ 



Per 100 

 2.00 <fi, $ 2. SO 



Easter Lilies 8.00^ 10 00 



Rubrum Lilies 4.00 «$ 0.00 



LUy of tbe VaUey 4.00 @ 5.00 



durysantbemums 10 00 @ 25.00 



Asparacus Sprays S.OO @ 4.00 



Sprenarerl Sprays 2.00@ 8.00 



Adiantum 1.00 @ 1.50 



Galax .20 



Ferns .20 



Quotations Subject to Market Changes 



TELEGRAMS Given Special Attenlioo 



SNtPMom 

 imrrwiiui 



CUT FLOWER^'SSSS 



^ 154N WABASH AVE. *^ : 



154 N WABASH AVE. 

 p^^ CHICAGO _,- 



Always mention the Florists* »mw*mw 

 when writlno; adyertlsere, 



