28 



The Florists^ Review 



Bbpteubeb 23, 1915. 



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I Beauties, Russell, Ophelia, Shawyer, | 

 I Ward, Pink Killarney, White Killarney | 

 ' and Killarney Brilliant I 



3 



Carnations, Yellow Mums and Asters 



AND ALL SEASONABLE STOCK 



A. L.VAIGHAN & CO. 



I 161 N.Wabash Ave. 



(NOT INC.) 



fCentral 2571 



T£LI:PH0N£S-{ Central %A7S 



lAuto. 48-734 



CHICAGO I 



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Mention Th«« RpTlew whpn ron wrltp. 



ment of the Poehlmann Bros. Co. has 

 a most complete exhibit, including 

 every variety in its stock, of ferns, 

 crotons, pandanus, kentias, begonias, 

 araucarias, etc. The exhibit is taste- 

 fully arranged and has attracted no 

 end of comment. Not only the visiting 

 florists, but the people generally, be- 

 tray a keen interest in the varieties. 

 If the general public is not well in- 

 formed as to the newer varieties of 

 roses and carnations, it will not be the 

 fault of Peter Reinberg, who has a 

 really creditable display of his special- 

 ties, roses and carnations, staged by 

 Eelix Reichling and his assistants. 



Various Notes. 



Mr. and Mrs. J. Ralph Hayden have 

 announced the marriage of their daugh- 

 ter, Frances Janette, and Howard 

 Gerald Knowlton, September 15, and 

 the many friends in the trade acquired 

 by Mr. Knowlton since he became asso- 

 ciated with the A. L. Randall Co. are 

 offering congratulations. Mr. and Mrs. 

 Knowlton will be at home after Octo- 

 ber 1, at 1529 East Sixty-eighth street. 



The White truck of C. A. Samuelson 

 is on the street, resplendent in a new 

 coat of gold green. It never looked 

 better. 



The daily sales of the E. C. Amling 

 Co. are reported as running thirty to 

 thirty-five per cent ahead of a year 

 ago and both Mr. Amling and Mr. 

 Michelsen say conditions in the trade 

 look to them to be as good as they 

 were ' ' before the war. ' ' 



Hoosier Beauty is a splendid rose, ac- 

 cording to John Mangel, who also likes 

 Hadley. He says the public takes to 

 both varieties, but that Milady has its 

 principal sale in work, being excellent 

 for wreaths. 



Believing that nothing improves 

 one's outlook on business like a look into 

 it, Paul Klingsporn, manager of the Chi- 

 cago Flower Growers' Association, de- 

 voted September 17 to an automobile 

 tour of the near-by growers. 



The wreck on the Chicago, Burling- 

 ton & Quincy railroad at Western 

 Springs, the night of September 20, 

 caused no little inconvenience to Bas- 

 aett & Washburn, who experienced 



HOW TO MAKE STICKERS. #% 



"What's wrong t" repeated the 

 old man, "do you want to know 

 'what is wrongt' " 



"Yes, sir, if any one could ex- 

 plain to me why we can't get the 

 right kind of buyers to stick, I'd be 

 mightily obliged. Sometimes it 

 seems that the neighborhood is go- 

 ing down, then I hear of the rents 

 that are being paid hereabouts. 

 Well, anyway you can't get money 

 for flowers any more." 



"Boy, the trade has been spoiled 

 by competition. When I started 

 there was no chance to compete. 

 There might be two or more Florists 

 to a town but they were so separated 

 that they could not interfere if they 

 chose, and would have no reason to 

 choose. 



"Now," went on the old man, 

 "there are ten Florists in this town; 

 with telephones, street cars and 

 autos, they might as well be all in 

 the same block. Yes, we have to 

 compete now, I grant you, but it's 

 bad business to slash prices." 



"We can't make people pay us 

 more money than they have to pay 

 at other stores," said the manager. 



"Right, to a degree, but there js a 

 minimum, below which it is unwise 

 to cut. If a competitor cuts his 

 prices to that point where he can no 

 longer give good stock and at the 

 same time make a profit, then forget 



Mention Tbe Rerlew 



him. He won't last long anyway. 



"This House should sell stock of 

 quality only," said the old man. 

 ' ' You may have to keep your prices 

 above some of your competitors, but 

 you will find that your customers 

 will stick, and you will get the bet- 

 ter class too." The manager was 

 silent. 



The old man turned to the buyer. 

 "You're the man that has things in 

 his own hands," he said; "you can 

 make the one time man a sticker if 

 you buy xight. Get Kennicott's 

 Quality Cuts, they appeal to the 

 buyer of taste, who usually is the 

 one with the pocketbook. 

 """Compete!" bellowed the boss, 

 heated to the question, "of course, 

 compete. Compete by giving service 

 and courteous treatment, as much as 

 you can of each; don't let any one 

 beat you at that. But keep your 

 prices high enough so that you can 

 sell the right kind of stock. You 

 can always be sure of getting the 

 right kind of stock if you order from 

 Kennicott's. 



"The House of Quality Plus al- 

 ways has an assortment of Quality 

 Cut flowers that no other house on 

 the market is able to better. Any- 

 thing on the Chicagx) market can be 

 bought right from Kennicott Bros. 

 Co., 163 North Wabash Ave., Chi- 

 cago. Buy right and your one time 

 customers will stick." 

 when yon wtlte. 



great difficulty in getting their supply 

 of cut flowers from Greggs Station and 

 Hinsdale the day following. A. C. Ben- 

 son, superintendent of the greenhouses, 

 went to Springfield September 20 to 

 look after the firm's exhibit at the 

 state fair. 



Believing that what he characterizes 

 as the distinctive type roses are going 

 to raise the standard, not only of qual- 

 ity but of prices as well, in the rose 

 market of the future, John Risch, of 

 Weiland & Risch, says they are devot- 

 ing no small amount of space in their 

 Evanston greenhouses to the culture of 

 the Mrs. Moorfield Storey rose. 



A telegraphic order for orchids from 



BOUODET ACCESSORIES 



Cor««sre Sh'elds "" Ties and B"w« 

 Bouquwt Holders Brides' Muffs 



I 2911 Jarkson Boai. 

 CMIC.IGU, ILL. 



Phone Kedzie 6238 



WINIFRED OWEN' 



a New York retailer was reported by 

 John Poehlmann September 20, the first 

 within his recollection, as the east 

 heretofore has had more cattleyas than 

 has Chicago. Mr. Poehlmann says the 

 recent scarcity has been due to weather 

 conditions, which he expects to throw 



