

w 



44 



The Florists' Revfew 



SSPTBMQBB 23, 191S. 



-h-f 



12 





PAGES OF RETAILERS' CARDS 



This department for the cards of 

 Leading Retail Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists- 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent proflt 

 without effort) if you leti 

 your customers know you] 

 can perform this service] 

 for them. To receive your! 

 share — well. The Review's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is 

 for one-inch space. Other spaces in 

 proportion. 



Why not send your order today — ^now 

 — ^before you forget it? 



Ui ■ 



StilcHrf AMUal tim. 





Ui 



StloSbrAo., September 5, 1914. 



Florlate' Review, 

 Chloago, 111. 



Gentlenen:.- 



• During the eiX MONTHS from URroh 4 to September 4 

 I have received from other Florlete, by nail, telegraph or 

 e^ble, ordere to the amount of {51.T.35 aa a reeult of ray ad- 

 vertisement In the Retailers' department of The Review. With 

 the allowanoe to sender* the record for SIX MONTmS Is: 



Value of ordere received $513.35 



Less 30% allowed eenders 103.60 



Het value of orders for SIX MONTHS — 410.65 



It should be noted th»it this showing oovsrs the 

 DULL SUMMER MONTHS, when any addition to a florlsta's busi- 

 ness is deoldsdly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter. 



Respeotfj^ 



^^u,^^ 



^^ 



Orders for TEXAS 



THE 



FLORIST 



KERR 



HOUSTON, TEXAS 



Member Floristi' Telecraph Delivery 



HOUSTON. TEXAS 



''Forestdale'' 



The Flower Shep 



S«v«n KNtrl«s — Flv« Prizes 



A Card This Size 



Costs Only 70c p«r We«k 

 on Tearlj' Order 

 R woald keep ronr name and your facilities 

 before the whole trade, 



A halt-loch card costs only 3Sc per week oa 

 yearlr order. 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telesraph Delivery. 



Ung Floral & Nursery Co., VSff 



Write or wire headquarters for flowers for Texas, 

 Oklahoma. L.oulslana, New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas floral Co. 



DALLAS, TEX. 



H. F. OR£VlS, Prop. 



EL PASO, TEXAS 



POTTBR FLORAL CO. 



Member Floriats' Telegraph Delivery Ass'n 



Arthur F. Crabb 



GRAND RAPIDS, MICH. 



Frompt Btvl ce to any point In Bticbicao 

 BOCHESTEB, N, Y. 



The Market. 



Although the intense heat of last 

 week greatly affected the flowers, busi- 

 ness has been good. Cooler and cloudy 

 weather came as a big boon to the 

 florists. The stock has been large and 

 consignments heavy and, needless to 

 say, it has not cleared well. Roses, 

 unless sold immediately on arrival, 

 opened up wide and were practically 

 useless. They are plentiful in all grades 

 and colors. Asters are plentiful in all 

 colors, but there are thousands more 

 than business calls for. Carnations are 

 becoming plentiful and at present are 

 quite small, but fragrant. There are 

 few sweet peas seen. Lilied of the 

 valley are plentiful, but they are not 

 in first-class shape. Easter lilies are 

 good, but there appears to be no special 

 rail for them. There are a few callas 

 on the market. Gladioli are over- 

 abundant. Golden Glow chrysanthe- 

 mums are arriving fast and sell easily. 

 General stock includes larkspur, mari- 

 golds, cornflowers, rubrums, dahlias, 

 coreopsis, daisies, zinnias and poppies, 

 all of which sell well. There are plenty 

 of greens on the market. 



Various Notes. 



Arthur W. Elder has returned from 

 a successful business trip through the 

 eastern part of Pennsylvania and New 

 York states. Harry E. Bates has re- 

 turned from Cleveland, where he at- 

 tended the vegetable growers' conven- 

 tion. 



SCHROEr»j» 



**• 56 Broadway '^ 



DETROIT 



MICHIQAN 



John Breitmeyer's Sons 



Ciraer Bnadwiy & Gntiot Are., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



Crabb & Hunter Horal Co. 



GRAND RAPIDS, MICH. 



Specialise in the carefnl filling 

 of Teleg^raph Orders 



J. B. GOETZ SONS 



SAGINAW, MICH. 



or any City in Michigan 



mM|tf>U|A Jf M ORDERS WILL BK C^RK- 

 nill^IIIU^ini rULLY CAKED FOR BY 



HENRY SMITH 



Wholesale and Retail Florist of Grand Raplda 



BAHLE CREEK, MICHIGAN 



S. W. COQQAN, Florist 

 11 ¥yi8T MAIM yrmiT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Beak niral Ci., AibenPochdon. jgj ^^ j^ 



^A. . . > . 



