""TTT.'Wt^T' ,"*■** 



42 



The Florists^ Review 



Sepibmbbr 30, 1915. 



12 



PAQES OF RETAILERS ' CARDS 



This department for the cards of 

 Leading Retail Florists — tbose flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estabn 

 lished for aU time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you leti 

 your customers know yon I 

 can perform this service I 

 for them. To receive yourf 

 share — well. The Review's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs dniy^ 70 cents 

 per week on a yearly order. This |8 

 for one-inch space. Other spaces m 

 proportion. 



Why not send your order today — ^now 

 — before you forget it? 



^rod 3£, ISfi&ey* 



..^orlst... 



Seik aM Htstiaaik Avo. 



St. loii*, /BOh September S, 



Florist*' Review, ^. 

 Chicago, 111. ^?P 



Oentlemen:- 



During the eiX MONTHS from URroh 4 to September 4 



I have received fron other florlete, by mall, telegraph or 



cable, order* to the amount of §511.35 ae a reeult of my ad- 



vertleement In the Retailers' department of The Review, with 



the allowance to senders the record for SIXsMOU'EtiS is: 



Value of orders received $513.35 



Less 30^ allowed senders—- 103.60 



Net value of orders for SIX MONTHS-- 4lb.65 ' 



It should be noted that this showing covers the 

 DULL SDWMER U0NTH8, when any addition to a Horlsts's busi- 

 ness Is decidedly welcome. 



Retail Florist* not advertising In The Review 

 should profit by this letter. 



Respeotfj^ 



^^^u^^^c^ 



^^ 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member Florets' Telegraph Delivery 



HOUSTON. TEXAS 



''Forestdale*' 



The Flower Shop 



S«v«ii KntrlAS — Flv« Prizes 



A Card This Size 



Costs Only 700 per Week 

 on Yearly Order 



It woaki keep your Mame and year facilities 

 before the whole trade. 



A half-Inch card costs only SSc per week oa 

 yearly order. 



rORT WORTH, TEXAS 



J. E. MCADAM 



Kember Florists' Telesraph Delivery. 



Lang Floral & Nursery Co., mis' 



Write or wire headquarters for flowers for Texas, 

 Oklahoma, Ix>ul8lana, New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GR£V£, Prop. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Member Florists' Telegraph Delivery Ass'n 



ARTHUR P. CRABB 



GRAND RAPIDS, MICH. 



Prompt Bwrloe to any point In Mloblcan 

 NEW YORK. 



The Market. 



"With the equinoctial storm of Sep- 

 tember 21, came the end of the dry, 

 hot spell that for two weeks dominated 

 the cut flower market. The weather 

 last week was ideal and its influence 

 is felt through a decided improvement 

 both in the wholesale and retail trade. 



Boses already show better quality 

 and the improvement is welcome, after 

 the weeks of sacrifice. The outlook is 

 encouraging. Prices have been low for 

 American Beauties, the supply being 

 abundant, with much room for improve- 

 ment in quality. The call for these 

 from the summer resorts is becoming 

 less as society returns to the city. 

 There is a rapidly growing demand for 

 the new roses, and each retailer has 

 a different favorite, with Hadley, 

 Hoosier Beauty, Ophelia, Key, Ward, 

 Stanley, Mock and Bussell all in the 

 running. 



Cooler weather has benefited carna- 

 tions. During the hot spell they were 

 not of good quality and were hardly 

 salable, but the tendency now is up- 

 ward. 



The supply of orchids is large and it 

 needs a perfect flower to sell at 25 

 cents, while many thousands have been 

 sold far below this quotation. There 

 are many oncidiums offered at a nomi- 

 nal cost. The top retail price for the 

 finest cattleyas and dendrobiums was 

 $5 per dozen. Lilies are steadier, with 

 an upward tendency. Valley remains 

 below par, 50 cents to $1 securing much 



scHRoer^A 



*'• 56 Broadway ^'» 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Cinier Bnadway & Gratitt An^ 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



Crabb & Hunter Floral Co. 



GRAND RAPIDS. MICH. 



Spedaliae in the carefal fUliny 

 of Teleg^raph Orders 



J. B. GOETZ SONS 



SAGINAW, MICH. 



or any City in Michigan 



MI^Ef |#* «|y ORDERS WILL BK CAR K- 

 iVlll^lllUAni FULLY CARED FOR Bt 



HENRY SMITH 



Wholesale and Retail Florist of Grand Rapids 



BAHLE CREEK. MICHIGAN 



S. W. COQQAN, Florist 

 It WKST III AIM SntOT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bemb Hiral C», Aibert^ocheion. ,53 ^^ ^ 



