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OCTOBEK 7, 1915. 



The Florists' Review 



15 



Window of tlie Duloth Floral Co., E>uluth, Mian., Decorated for tlie Cooperative Fall Opening of Zenitli City Merchants. 



held at Enid, September 16. Coming 

 along in a line of 114 entries, this float 

 was an advertising success because it 

 quickly informed the spectators who, 

 what and where is the Enid Floral Co. 

 Note the little greenhouse nestling in 

 a miniature garden. And the chimney! 

 That was a master touch. 



What could be more significant of a 

 greenhouse establishment than a smoke- 

 stack? That little red chimney car- 

 ried more advertising for the owners 

 than two vases of prize-winning 

 Beauties. The man in white is Frank 

 Bieber, grower, and the other is R. 

 Brand, a member of the firm. 



The other illustration shows the float 

 of the Freeport Floral Co., which won 

 first prize in the parade held during a 

 home-coming celebration at Freeport. 

 This float is a good specimen of what 

 is meant by a typical float. It adver- 

 tised the Freeport Floral Co. more effi- 

 ciently than would an automobile cov- 

 ered with thousands of flowers. It will 

 be noted here that while neither of 

 these floats was elaborately decorated 

 with flowers, the ingenuity of each 

 brought home the bacon in the form of 

 first and second prizes. 



MYEE BUYS BUILDINO. 



Myer Gottlieb, who trades as Myer, 

 609 Madison avenue. New York city, 

 is now the owner of the entire building 

 in which is his store, shown in the il- 

 lustration on this page. For his busi- 

 ness he uses the entire ground floor 

 and the basement, as well as two stor- 

 age stores on Fifty-ninth street. The 

 upper floors are occupied by business 

 firms and artists. Tlie immense win- 

 dow space enables him to maintain ar- 

 tistic floral effects continually. The 

 whole enterprise is indicative of the 

 tireless energy of the man, who less 

 than ten years ago was salesman and 

 buyer for one of the leading florists of 

 Fifth avenue. J. Austin Shaw. 



A ZENITH CITY WINDOW. 



"While Duluth may not be consid- 

 ered one of the large cities of the 

 United States, there is nothing to pre- 

 vent us from getting up a little dis- 

 play for the edification of the savages 

 up in this neck of the woods." So 



writes Edward P. Kreimer, of the Du- 

 luth Floral Co., DulutH, Minn., and to 

 better show the trade what Mr. Krei- 

 mer modestly describes as a " little 

 display," a photograph of the window 

 is reproduced herewith. This rather 

 elaborate display was made for the co- 

 operative fall openings of the Duluth 

 merchants, who boost business each fall 

 by means of window displays and ad- 

 vertising. The illustration pictures 



Myer's New Boildiog. 



better than words the decoration of 

 the Duluth Floral Co., at 121 West Su- 

 perior street. 



Associated with Mr. Kreimer in the 

 business are -Oliver J. Eischen and W. 

 W. Seekins, the latter formerly in busi- 

 ness under his own name at 302 East 

 Superior street. 



NEW YORK SPRING SHOW. 



The schedule of premiums to be 

 offered at the International Flower 

 Show, to be held in the Grand Central 

 Palace, New York, April 5 to 12, 1916, 

 has been issued and copies may be ob- 

 tained on application to the secretary. 



The premiums offered are again on a 

 liberal scale, and there are some nota- 

 ble additions to the classes. In the 

 section for commercial growers cov- 

 ering roses in pots and tubs, there are 

 three prizes offered for a display of 

 rose plants, arranged as a rose garden 

 covering 500 square feet. The prizes 

 are $500, $300 and $200. In this class 

 last year there were but two prizes, 

 of $300 and $200. 



Some important additions have been 

 made to the classes covering bulbous 

 plants. There is a class devoted to 

 private growers covering a display of 

 bulbs in flower, to occupy 200 square 

 feet, arranged for effect; prizes $150 

 and $100. There is also a class call- 

 ing for a display of bulbs, etc., ar- 

 ranged as a Dutch bulb garden, cover- 

 ing 500 square feet, appropriate acces- 

 sories permitted; pri-zes $250, $150 and 

 $100. This class is open to all. 



In the commercial class for display 

 of cut roses, covering 200 square feet, 

 the first prize is increased to $250 and 

 the second prize is increased to $200. 

 Bougainvilleas are to be featured so as 

 to form a distinct attraction among the 

 groups of flowering plants, prizes of 

 $75 and $50 being offered for the best 

 two groups arranged for effect, cover- 

 ing 100 square feet. 



A new feature is the class for a col- 

 lection of new Holland plants, covering 

 100 square feet; prizes $50 and $25. 



Rock gardens are to be another im- 

 portant feature, a commercial class 

 for such gardens, covering a space 

 10x30, suitable accessories permitted, 

 having been introduced with prizes of 

 $250 and $150. 



A full and complete exhibition in the 

 trade section is practically assured, the 

 contracts already accepted aggregating 

 in value upward of $10)000. 



The entertainment features of the 

 show will, it is expected, be of the 

 usual high standard and fully in ac- 

 cord with the purposes of the show. 



John Young, Sec'y. 



