0( TuitKK 7, r.»i; 



The Florists^ Review 



15 



Window of the Duloth Floral Co., Dulutb, Minn., Decorated for the Cooperative Fall Opening of Zenith City Merchants. 



Iicid ;tt lOiiicl, Scjitcrnlu'i 1(1. ('(Hiiiiii^ 

 mIoii},' in ;i liii(> of IN t'litrics, tliis Ihint 

 was Mil a(l\(Mtisiiij;- sium-css lit'caiisc it 

 (|iiickly iiit'oniK'cl tlu' spectators who, 

 wliat and where is the l-^iiiil Flora! Co. 

 \ot(^ the little yreeiilioiise iiestliii<: in 

 a miniature fjanlen. .Vml the chiiiiiieyl 

 Tliat was a iiiastei- toiicti. 



What could he more siynilicaiit ot' a 

 greenhouse establisliineiit than a smoke 

 stack? That little led chiiiinev car 

 lied more advertisin;; for the owners 

 than two N'ases ol' |uize w iiiiiiii;^ 

 I'-eauties. The man in white is I'^iank 

 iiieher, grower, and the other is I». 

 J-Jiand, u memin-r of the lirni. 



The other illuHtration shows the ttoat 

 of tlie Fre(>port Floral Co., which won 

 tirst j)ri/,e in the parade ludd during; a 

 home-coming ctdehration .at Fre(>])oit. 

 Tliis lloat is :i j;;ooc| speiiineii of what 

 is meant fiy :i typical float. It adver 

 tised the Freeport Floi'al Co. more efli- 

 ciently than wouhi an automobile cov- 

 ered with thoiisaiiiis of llowers. It will 

 be iioteil here that while neither of 

 these floatfs was elaborately di'corated 

 with tlowers, the iii<jenuity of eaidi 

 brouj^ht home tlie bacon in the form of 

 Hist .■iml second prizes. 



MYER BUYS BUILDING. 



Myer (iottlieb, who trades as Myer, 

 <)(iH Madison avenue. New N'ork city, 

 is now the owner ol' the entire buildin;; 

 in which is his store, shown in the il 

 lustration on this pai^c. l'"or his busi 

 ness he uses the entire ^^lounil Moor 

 and t!ie iiasenieitt, as well .'is two stoi 

 .■iL:e stoics ON i'"ift\' ninth ^tieet. The 

 iippcM' lloors are ociu|iir(| li\ business 

 firms ••tiid .-iitists. The iniiiieiise win 

 dow sjiace enables him to maintain ai 

 tistic floral elTect'^ coiit in nally . The 

 whole entei]iri^e is iiid icat i \ !■ ol' the 

 tireless ener;;y ol' the man, who less 

 than ti'ii y<':irs aj^o was salesm.an and 

 liuyer for <me of the leadin;.' Ilorists ol' 

 Fifth a\enue. .1. .Xu^tiii Shaw. 



A ZENITH CITY WINDOW. 



' • While I )iibit li may not be i nnsid 

 ered one of the l;iii;e cities of the 

 Fnited States, there is iiothiiii;- to pre 

 vent us from ^ettinjj; up a littb^ dis- 

 play for till' edification of the sa\a^es 

 u\> in this iie(k of the woods.'* So 



writes Fdwaiil I'. Kiadmer, of the |)n 

 luth Floral Co., Duliith, Minn., aii.l to 

 better show the trade what Mr. I\rei 

 mer modestly describes as a ''little 

 disiday,"' a photograph of the wimlow 

 is reproduced herewith. This ratln'r 

 elaborate displa\' was made for the co 

 operative fall openings of the Oulutli 

 meridiants, wlio boost business eacdi fall 

 liy means of window disjilays and ad 

 \ crtisiiii;. The illustration pictiiieia 



Myer's New Building. 



better th.aii Wdiih the ilecoiation dl 

 the l)llluth Floral Co.. ;it 1 L' 1 West Su 

 peiior street. 



.\ssociated with Mr, Kreimer in tlie 

 i)iisiness are •Oliver .1. I']i--(dien and \\ . 

 W. Seeking;, the latter fornuMly in busi 

 iiess iimler his own name at ■'<**- l\ast 

 Superior street. 



NEW YORK SPRING SHOW. 



The si liediil" of priMiiiums to be 

 nllereij at the International Flower 

 Show, to be held in the Craiid CeiitraT 

 l'alac.\ X.'w Vork, April .", to IL', li»l(l, 

 has been issued and copi(>s may be ob 

 tained on application to the secretary. 



The ]ii'emiuiiis offered are a.Liain on a 

 liberal scale, and tluMe are some uota 

 ble additions to the id.asses. In the 

 section for commercial irrowcrs cov- 

 ering roses in pots and tubs, there are 

 three prizes offered for a display of 

 I'ose pl.ants. arr,iiit;ed :is a, rose garden 

 covering' .liid s(|uai'e feet. The jpiizes 

 are .+.-.(iii, $:iilii and $'_Miii. In this (das- 

 last year there were but two pt izes, 

 of .t.'inii and +l^iin. 



Some important additions lia\e been 

 madt to the cl;iss(>s coveriiiLT bulbous 

 |dants. There is a i lass devdted to 

 pri\;ite L;rowers covering; a ilisplay of 

 bulbs ill llower, to occiipv L'HII sipiare 

 feet, inanued for effect; prizes .tloO 

 .ind .*h>'l. There is .also ;i (dass call- 

 ing for ;i displav of Inilbs, etc.. ar 

 ranged .a- ;i l>ntcli Imlb i:;irden, cover 

 iiij; ."(Ml s(|uaie feet, apjuopri.ate ;tcces 

 -ories permitted; |iri/cs *'_'."iH. *|."M and 

 -inii. Tliis clas> is open to all. 



Ill the commercial cl;is'< t'or disjilay 

 dl' cut rii-es, c()\ ciiiio -jiiii si|iiare feet, 

 the tirst prize is incii'ased to ^L'')ii ;iiid 

 the second pri/e is iiicii'.ased to rti'nii. 

 HouL;ain\ illeas ;ire to be featui'eil so a- 

 lo form a distiint altr.action .anions' the 

 groups of lliiweriii;^ plants, prizes ot' 

 ^7.~i ;nid ^'I'l beilid ollrred for the best 

 two L;r((U]is ;i ria II L'cd I'ni eiV,'i-t, cover 

 in;^ lini ><|ii,-|re feet. 



.\ new feature IS till' cl.i>> I 111- a <'n\ 

 lection ijf new lloH.-ind |.iaiit-~. co\<'riiii: 

 lull xjuaie feel: pn/es -^."o ;iii,| si'.". 



b'ock ^;l|■dell^ ;n<' to be .another im- 

 portant feature, a ■■cniimerc j;il cl.ass 

 for -il<di ^^arijeii-. cuveriiiL; a space 

 l().\.'lll, -^uif.able ;l<•ce^.sories permitted. 

 h.aviiie been introduce. I with |irizes ot 

 ■fl'oii and ^l-")!!. 



.\ t'ull ami iMiiliplete e\lilbilloli in tile 

 trade secticiii is ]ir;ict nail v ,as-.iirei|, the 

 contr.acts already .accejited aj,'L,fre;i;tt iiiLi 

 ill v.aliie upward of .^Hkudo. 



The eiitertainmeiit featuio nf fin- 

 show will, it is ex[iected, be of tin 

 usual liieh staiid.ard ;ind fullv in ,ac 

 rord with the puiposes of the -^liow. 



.1 cdin ^'oMlli', Sec '\ . 



