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OCTOBKB 1, 1915/ 



The Florists^ Review 



THE CLEVELAND SHOW PLANS. 



If the interest among trade exhibi- 

 tors increases during the present week 

 as it has during the last ten days, all 

 the space the Cleveland show allotted 

 for trade displays will be taken before 

 October 15. This was the report made 

 by H. P. Merrick, chairman of the 

 committee, at a meeting of the chair- 

 men of all the committees, held at the 

 Hollenden hotel on the afternoon of 

 October 1. The following is the list 

 of firms included in his report as hav- 

 ing reserved space: 



F. R. Plerson Co., Tarrytown, N. T. 



Standard Pump & Engine Co., Cleveland. 



Fowler Mfg. Co., Cleveland. 



Hltchlngs & Co., Elizabeth, N. J. 



Richmond Cedar Works, Richmond, Va. 



Grasselli Chemical Co., Cleveland. 



Mentor Nurseries, Mentor, Ohio. 



Merkel & Son, Mentor, 0. 



Advance Co., Richmond, Ind. 



Lord & Burnham Co., Cleveland. 



Stumpp & Walter Co., New York. 



Henry Dreer, Inc., Philadelphia. 



Eagle Wire Works, Cleveland. 



H. F. Mlchell Co., Philadelphia. 



Julius Roebrs Co., Rutherford, N. J. 



A. N. Plerson, Inc., Cromwell, Conn. 



Chas. Reep, Cleveland. 



Geo. Bowman Co., Cleveland. 



Chas. H. Totty, Madison, N. J. 



M. Rice Co., Philadelphia. 



Robert Craig Co., Philadelphia. 



H. Bayersdorfer & Co., Philadelphia. 



A. L. Randall Co., Chicago. 

 Tajimi Co., New York. 



Jos. G. Neidlnger, Philadelphia. 



Sixth City Wire Co., Cleveland. 



Lion & Co., New York. 



Jos. Stem Co., Cleveland. 



Arnold Paper Box Co., Chicago. 



J. L. Schillec Toledo, O. 



Storrs & Harrison Co., Painesville. 



Naumann Co., Cleveland. 



Chris Knuth, Euclid, O. 



Ralph M. Ward & Co., New York. 



Scheepers & Co., New York. 



Florists' Telegraph Delivery, Detroit. 



Werthelmer Bros., New York. 



Florists' Exchange, New York. 



Russln & Hanfling, New York. 



Lutton & Co., Jersey City. 



Reed & Keller, New York. 



Scbloss Bros., New York. 



Bobblnk & Atkins, Rutherford, N. J. 



B. Hammond Tracy, Wenham, Mass. 

 D. D. Johnson, Chicago. 



Pletcher .& Leiand, Zanesville, O. 



S. S. Pennock-Meehan Co., Philadelphia. 



Copies of the final premium list have 

 been mailed to all members of the 

 Chrysanthemum Society of America, 

 American Rose Society and American 

 Carnation Society, together with several 

 hundred names not included in the 

 membership of these organizations. 



The advertising committee, repre- 

 sented by George Bate, reported that 

 2,000 pennants to use on automobiles 

 and 2,500 window cards will be ready 

 for distribution about October 11. His 

 committee also will have 100,000 poster 

 stamps. These will be used on every 

 flower box and delivery made by the 

 100 members of the Cleveland Florists' 

 Club during the next thirty days. 



M. A. Vinson, secretary of the gen- 

 eral committee, has returned from New 

 York. As a result of his trip, twelve 

 new firms are included in the list of 

 exhibitors. He called on John Can- 

 ning, at Ardsley, N. Y., and arranged 

 for shipment of his large chrysanthe- 

 mum plants to Cleveland. 



MOTT-LY MUSINGS. 



The J. R. Bather Co., of Clinton, la., 

 has been enjoying good business. The 

 sale of bulbs has started promisingly. 



Andrew Bather, of Clinton, pointed 

 to two large posters in his window, fac- 

 similes of telegrams sent to Washing- 

 ton and St. Louis, and said his associa- 

 tion with the F. T. D. was a most prof- 

 itable one. He says business was never 

 better. 



The Alpha Floral Co., of Des Moines, 

 la., is busy with decorations and fu- 

 neral pieces. 



Advertising has brought gratifying 

 returns to the Wilson Floral Co., of 

 Des Moines. That it pays to advertise 

 is now an established fact with this 

 concern — providing the right goods 

 back the advertising. 



The Iowa Seed Co., of Des Moines, 

 has an original and striking display 

 window representing the arrival of a 

 trainload of bulbs. The bulbs used are 

 the real thing. 



iLouis Henderson, of Omaha, Neb., 

 says things are running smoothly at 

 his store in the new Hotel Fontenelle. 

 The handsome shop is the pride of Mrs. 

 Henderson, who takes charge while Mr. 

 Henderson attends to the decorative 

 and outside work. 



Hess & Swoboda, of Omaha, are cut- 

 ting early chrysanthemums, of which 

 they are making distinctive displays. 

 Their store will be one of the sights 

 during Carnival week. 



Samuel Stewart, of Omaha, is send- 

 ing such dahlias, delphiniums and the 

 like to Stewart's Seed Store that one 

 seems to be "way down east." 



C. H. Frey, Lincoln, Neb., as usual, 

 is right up to the minute ' with well 

 grown stock, in anticipation of a ban- 

 ner season foi practically all lines. 



Roy Wilcox, of J. F. Wilcox & Sons, 

 Council Bluffs, la., was on an extended 

 visit to Canada. H. W. Voss, the store 

 manager, reports excellent business 

 prospects and plenty of stock. 



Frank Stuppy, of the Stuppy Floral 

 Co., St. Joseph, Mo., went gunning for 

 redheads without success, but he se- 

 cured another kind of redbird. In other 

 words, he stopped off at Lincoln, Neb., 

 and saw the great scarlet Carnation 

 Nebraska, at the C. H. Frey store. 

 That Mr. Stuppy thought favorably of 

 the Nebraska is shown by the fact that 

 he secured all the plants he could find 

 room for. The windows of the Stuppy 

 store contain cattleyas of rich shades. 

 Beauties of surprisingly clean foliage 

 and clear color reflect the extra care 

 taken in growing them this season. 

 Monrovia is a good mum and sells well. 

 M. 



STEVLAS IN THE FIELD. 



I have stevia plants in the field with 

 seventy-five to 100 shoots on them, and 

 they are from three to four feet high. 

 Can I cut them back without hurting 

 themt Please let me know what to do. 



J. E. M.— Mo. 



OBITUARY 



It is now rather late to cut back ste- 

 vias. The last pinch should not be 

 given later than August 1. Lift them 

 carefully, tie the plant around with 

 twine and try to get some earth with 

 the roots. Shade for a few days and 

 spray freely. Later place in a cool 

 greenhouse. C. W. 



Aiirora, HI. — The Aurora Greenhouse 

 Co. is building two greenhouses, 28x150, 

 to house the large cyclamen stocks. 

 F. C. Shaefer is manager of the con- 

 cern. 



Waterloo, la. — In the recent indus- 

 trial parade on Homecoming day three 

 florists were represented by decorated 

 automobiles. That of Charles Sherwood 

 was elaborately trimmed with red and 

 yellow dahlias, with plants and greens, 

 and won first prize. The Kemble 

 Greenhouses featured Boston ferns on 

 their float and made a distinct impres- 

 sion. The car of Gall way Bros, also 

 was tastefully decorated. 



Matthew Macnair. ' 



Matthew Macnair, one of the oldest 

 and best known retail florists in Provi- 

 dence, R. I.,' and the proprietor and 

 founder of the business conducted at 

 322 Weybosset street, under the name 

 of the Sunshine Shop, died suddenly 

 September 29, in front of the Benef- 

 icent Congregational church, only a 

 short distance from his store. He was 

 in his seventy-first year. 



Mr. Macnair had just left his store 

 and was walking down the street with 

 his son, Charles Macnair, who has been 

 associated with him in business for sev- 

 eral years, when he suddenly became ill 

 and would have dropped to the pave- 

 ment but for the sustaining arm of his 

 son, who caught him as he was falling. 

 He died almost instantly. 



Mr. Macnair was born in Glasgow, 

 Scotland, in 1845, and in his younger 

 days became especially proficient in 

 mill work and textiles. He arrived in 

 New York in 1870, where he was em- 

 ployed for several years in the whole- 

 sale woolen trade. Removing to Provi- 

 dence, he engaged in the manufactur- 

 ing jewelry business until about twenty- 

 five years ago, when he opened a re- 

 tail flower store on Westminster street, 

 but he removed about three years later 

 to 322 Weybosset street, where he built 

 up a large trade as the Sunshine Shop. 

 About five years ago he opened a sec- 

 ond store at 2 Broad street, corner of 

 Chestnut street, within a block of his 

 other place. 



He was of a cheerful disposition and 

 made many friends, both inside and 

 outside the trade. He was a member 

 of several business organizations, in- 

 cluding the Florists' and Gardeners' 

 Club of Rhode Island, besides being 

 prominently identified with the Benef- 

 icent Congregational church. Musical- 

 ly inclined all his days, he knew many 

 Scotch songs and always spoke hap- 

 pily of his associations with Beecher's 

 choir in Brooklyn. He traveled exten- 

 sively in Europe and returned only a 

 few months ago from an extended stay 

 in the old country. He is survived by 

 his wife and two sons, Charles and 

 Thomas Macnair, and five brothers and 

 two sisters. The business will be con- 

 tinued. W. H. M. 



Clinton, Ind. — Herman G. Hershey 

 has finished rebuilding his two green- 

 houses. All outside walls were made 

 of concrete, and the size of each house 

 enlarged to 18x105 feet. The boiler 

 shed also has been rebuilt. 



Eureka, Ean. — L. Vanhaverbeke, pro- 

 prietor of the Eureka Greenhouses, de- 

 serves to be classed among the veterans. 

 He has been in ' the business thirty- 

 eight years. His training was ob- 

 tained in PVance, Germany and Holland. 



Detroit, Mich. — Fred Breitmeyer, of 

 Mt. Clemens, exhibited at the salesroom 

 of the Michigan Cut Flower Exchange 

 this week several blooms of a new pink 

 rose which is a sport of the popular va- 

 riety, Ophelia. The color is a beauti- 

 ful shell pink. Mr. Breitmeyer has 

 worked up a nice stock of the variety 

 and is figuring on sending the variety 

 out to the trade another season. 



