The Florists' Review 



bcTOBBB 7, 1&15. 



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The 3 Points of ^'Service" 



The three points of "Service" are speed, accuracy and quality. You'll find all three 

 combined in Randall Cut Flower service — plus the advantage of reasonable prices. 



BEAUTIKS 



Plenty of all lengths and 

 reasonably priced. 



RUSSKIXS 



With the li fe and color that 

 adds attraction to your win- 

 dow display. 



ROSK8 



All the varieties, in 

 short, medium and long, 

 with strong, stiff stems 

 and long-lived buds. 



MUMS 



White- Pink-Yellow 

 Choice sellers for this 

 time of year. $1.50 to $3.00 

 per dozen. 



"Ruth Your Rusk Orders to Randall's' 



VALLBT 



Fresh supplies always com- 

 ing in- low-priced con>ider- 

 ing their unusual daintiness. 



rERNS-GRKENS 



Plumosus, Adiantum, Smi- 

 lax, siprengeri, Mexican Ivy, 

 Leucothoe and Oalax. Fresh 

 supplies daily. 



A. L. RANDALL CO. l^Hri^: CHICAGO 



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MeotioD The RfTtew when yon write. 



The chrysanthemum situation re- 

 mains uncertain. The first batches of 

 early mums continue to dribble into 

 the market, while the second batches 

 have not yet made their appearance. 

 True enough, there are a few Chryso- 

 lora, and a dozen or so of Pacific Su- 

 preme, but the bulk of the receipts is 

 Golden Glow, Smith's Advance and Oc- 

 tober Frost. While there is some ex- 

 cellent stock to be had, quantities of 

 inferior mums find their way to the 

 market, and tnis fact does not improve 

 the demand. Single violets are avail- 

 able, but doubles are later than usual 

 in putting in an appearance. 



Greens continue to move in a most 

 satisfactory manner. 



September Business. 



September can be set down as a good 

 month; not better, perhaps, than the 

 Septembers of early days, although 

 then the volume was much smaller, but 

 distinctly better than a year ago. The 

 latter part of the month, after the heat 

 wave that set the summer's high record 

 September 14, was especially good. The 

 market was well supplied with stock, 

 on the whole, and for the movement at 

 better prices than a year ago or at any 

 time in recent months the strength of 

 the out-of-town demand must have 

 credit. The country trade seems to 

 wake up earlier than the city trade. 

 Taking it by and large, growers and 

 wholesalers are well pleased with Sep- 

 tember and will ask nothing better 

 than a corresponding business improve- 

 ment in the months to come. 



The Big Fall Show. 



Robert R. Brenton, of Kennicott 

 Bros. Co., has been appointed by the 

 executive committee to the oflSce of di- 

 rector of press publicity for the Chi- 

 cago Grand Floral Festival, to be held 

 in the Coliseum from November 9 to 

 14. The publicity committee states: 



"At the regular meeting of the Chi- 

 cago Grand Floral Festival executive 

 committee, held at the Morrison hotel 

 September 30, much progress was made 

 with flower show business, those in at- 

 tendance being A. Henderson, W. N. 



MUM IS THE WORD. 



In fact, the last word, the Flower 

 of the hour. 



"October and November are the 

 Chrysanthemum months, you know 

 that," said the old man as he stood 

 by the door to his private office sur- 

 veying the store. The buyer and 

 store manager stood at his elbow, all 

 attention, awaiting his words of wis- 

 dom. 



"Yes, sir," he went on, turning to 

 the buyer, "you know the Mum sea- 

 son is on, but have you looked over 

 the Chicago Market to see where you 

 can best get the kind of stock you 

 want, at all times! It does not pay 

 to buy from one House one week and 

 another the next." 



"Why, any good House handles 

 Chrysanthemums," said the buyer 

 with a smile. 



"Certainly, my boy, but consider a 

 moment. No matter what grade of 

 stock you buy, you can't sell Mums 

 really at a cheap price. You must 

 get at least a doUar a dozen, to make 

 it pay, even if you sell short stemmed 

 seconds. Do you get the point! ' ' turn- 

 ing to the store manager. ' * How is 

 the average person, who asks for or 

 will take Mums, dressed!" 



"Well, I should say, usually very 



well, richly and in style," replied the 

 Manager. 



"That's just it, and a lot of them 

 roll up in their limousines, too. A 

 Chrysanthemum is not, can not be a 

 poor man 's flower. * ' He turned to the 

 buyer. "So you must be certain that 

 you always get stock that is of the 

 best quality. 



"There are, no doubt, many places 

 where sometimes you can get a fine 

 grade of stock, most times a good 



frade of stock, but there is one House 

 rom which you may be certain that 

 ■ you will always get the kind of stock 

 that will please the purchaser who 

 wants, and is willing to pay for, the 

 best — and that House is Kennicott 

 Bros. Company, The House of Qual- 

 ity Plus, 163 No. Wabash Ave., Chi- 

 cago, 111. 



' ' That House handles more MUMS, 

 and to my mind, better Mums, than 

 any other House on the Chicago Mar- 

 ket." 



The old man stood with his hand 

 on the door knob and waited for the 

 force of his remarks to reach home, 

 then he faced the two and said in a 

 now that's settled tone of voice, 

 ' ' Safety first, boys. As Mums are for 

 the best trade, always get Kenni- 

 cott 's Quality Cuts, then you can be 

 certain that there is not another store 

 in town that has finer stock." 



GREENHOUSE WINDSTORM INSURANCE 



FLOIUAN D. WALLACE 



^^S^^S 



insurance exchange building 

 Chicago 



MentloB Tbm Rcrlew wban ysa write. 



