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The Florists' Review 



OeiOBKB 7, 1915. 



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Pacific Coast Department 



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NEW SEATTLE STOBE. 



At Third avenue and Madison street, 

 Seattle, Wash., a store has been opened, 

 under the name of the Orpheum Floral 

 Co., by Felix Eosaia, formerly of 

 Eosaia Bros., Inc. It is large and well 

 adapted to the display of flowers, and 

 business during the few weeks since 

 the opening has been encouraging. The 

 accompanying illustration gives a view 

 of the front of the store and also of 

 Mr. and Mrs. Eosaia. 



LOS ANGELES. 



The Market. 



There is decidedly more snap to the 

 business in the retail stores this week. 

 Transient trade is better, and patrons 

 are returning from their summer 

 haunts by sea or mountain. Society 

 events always begin after Fashion 

 week, and the cooler weather also 

 makes for good trade. The shipping 

 trade has improved for the same 

 reasons, residents of Arizona, Nevada 

 and other sections served by this cen- 

 ter having returned and begun to buy 

 flowers again. Flowers generally are 

 hardening in price as well as quality, 

 roses being better than for several 

 weeks. The supply of all kinds is 

 about the same as last reported, a few 

 violets having appeared and more 

 Cecile Brunner roses. 



Various Notes. 



Without making any invidious com- 

 parisons, it is safe to say that the 

 Beverly Hills Nursery, presided over 

 by J. J. Beeves, is unique in Cali- 

 fornia. We have had plant "sharps" 

 who go in strictly for botanical curiosi- 

 ties and others who try to raise exotic 

 stock not suited to the climate or 

 needed by the trade. But Mr. Reeves 

 has a way of finding out whether or 

 not a plant or tree is suitable for this 

 section, and if it comes up to standard 

 he grows it in large quantities. The 

 result, as stated is a unique collec- 

 tion of the choicest trees and shrubs 

 that will thrive in southern California. 

 A noteworthy point in the enormous 

 number of grafted conifers. Many of 

 the best kinds vary so much from seed 

 that it is unsafe to plant seedlings. 

 Here the grafted stock comes in. Mr. 

 Eeeves has selected trees of true or im- 

 proved types and he obtains his scions 

 from these, grafting them on seedling 

 or cutting stock of commoner kinds. A 

 splendid block of beautifully colored 

 Cedrus Deodara bears testimony to the 

 wisdom of this selection, as well as 

 many hundreds of retinosporas, thuyas, 

 cupressus, pinus and others. Propaga- 

 tion is going on continually to keep up 

 the large acreage demanded by the 

 trade. The stock is to be seen in all 

 sizes. Rare forms of deciduous and 

 evergreen trees and shrubs are every- 

 where, one particularly distinct plant 

 being a dwarf spreading diosma, more 

 free in bloom and decidedly superior 

 in every way to the old D. ericoides. 

 Then Mr. Eeeves has raised several 

 beautiful little myrtles, almost as fine 

 in foliage as a heath and clustering 



Mr. and Mrs. Felix Rosaia in Their New Store at Seattle, Wash. 



close to the soil. Acacias and eucalypti 

 from Australia are also among the nov- 

 elties, some so distinct that they are 

 hardly recognized as belonging to 

 either of these well known genera. The 

 place, in short, is full of interest to the 

 tree and shrub lover, and Mr. Eeeves 

 is deserving of the highest praise for 

 the splendid results obtained. 



O. C. Saakes and E. W. Saakes are 

 the recipients of condolences from 

 their many friends on the death of 

 their mother last week in San Fran- 

 cisco. O. W. Saakes wbs already in 

 the northern city and his brother set 

 out immediately on the receipt of the 

 sad news. 



G. M. Bridgford, the well-known cut 

 flower grower of Eagle Rock, says that 

 the 1915 season is by far the best he 

 has ever had, and he will add heavily 

 to his plantings this year. This kind of 



thing is certainly refreshing in thfr 

 face of the calamity howling that has- 

 been indulged in of late in certain 

 places. 



Henry W. Turner's grand rose, Sep- 

 tember Morn, is gaining ground among 

 the growers and retailers, largely on 

 account of its delicate perfume and 

 long-lasting qualities. I noted some 

 excellent flowers of it at Wolf skills '^ 

 & Morris Goldenson's this week, where- 

 it is a great favorite. 



The 17-acre ranch of the Johanssen 

 Seed Co., at El Monte, is looking fine. 

 Oscar Johanssen, who has the manage- 

 ment of this place, is surely death on. 

 weeds, for hardly a weed can be seen 

 all over the r^nch. Eoguing has been 

 thorough this year, resulting in extra 

 true looking blocks of all the popular 

 varieties as grown for seed. Zinnias 

 are especially good, the mammoth 



CAUFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLESALE FLORISTS and SUPPLIES 



Wire or mail orders given prompt and careful attention. Specialiata in 



lon(^ distance ahipmentB. 



316 South Broadway Phone Broadway 2369 Los Angela, CaA, 



Mention Th« B<t1«w whaa ron write. 



I A D A B OT AND MOST UP-TO-DATE SHIPPER 

 L M If Vi El 9 I IN SOUTHERN CALIFORNIA 



WE HAVE WHAT YOU WANT WHEN YOU WANT IT 



' ' "■" ° ■ " S. MURATA 8 CO. 



Los Angeles, Cal. 



Mention TIm R«rtew wbcn joa write. 



