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14 



The Florists' Review 



OCTOBBK 14, 1915. 



should show a gratifying increase over 

 that of last year. 



Retailers who use their heads as well 

 as their hands in running their stores 

 have material for a good advertising 

 "stunt" in the anklet bouquet. 



AN APOSTLE OF ART. 



He Carries a Notebook. 



Samuel Seligman, the affable gentle- 

 man who sells fabrics and ribbons to 

 the trade and does other good works for 

 his firm, is a man of ideas. Now comes 

 Mr. Seligman with some thoughts on 

 art, fresh from his typewriter. He pro- 

 tests that too many florists still copy 

 the Chinese conception of art. Since 

 autumn weddings and social affairs de- 

 mand the utmost of the florist in the 

 exercise of the decorative talent, and 

 because nary a bride was satisfied with 

 less, Mr. Seligman steps fprward as 

 the apostle of the higher art in floral 

 decoration. 



Chinese art is content to rest itself 

 in the object and therefore it becomes 

 a matter of intricate skill, which works 

 itself out into wonderfully delicate 

 carvings, tapestry and ornament. No- 

 where is there a thought of concealing 

 the art, as the modern aesthetics re- 

 quire. Rather, the attention is directed 

 toward the art, or artfulness, of the 

 work. Here is where criticism No. 1 

 occurs. The New York apostle of art 

 considers this a fault in the Japanese 

 bowls and single flower holders. They 

 call attention to the incomparable beau- 

 ty of a few flowers, rather than to the 

 masses of many. 



The Whole Harmony. 



For an Oriental bride this might be 

 the thing, but evidently Mr. Seligman 

 wishes to impress upon florists the idea 

 that the American conception of art — 

 what we are pleased to call the higher 

 art- — enjoins the artist in flowers to 

 strive toward an impression of intrin- 

 sic beauty of arrangement in the whole, 

 a pleasing color treatment which does 

 not center the eye on a few bright 

 spots, and variety which is not conspic- 

 uous. He then suggests that while 

 brides and debutantes are in season, 

 and the new autumn flowers come in 

 ever greater variety, the great annual 

 opportunity of the florist is at hand. 

 Endless are the color combinations 

 which nature permits. 



Mr. Seligman describes the effect 

 achieved in the color scheme of a stand- 

 ard sent recently to one of Detroit's 

 debutantes. 



"This standard," says the critic, 

 "was a standard of peach-colored silk, 

 with a quaint colonial bouquet at the 

 base, the standard upholding a concave 

 bouquet in which a cluster of pink buds 

 formed the center. The buds were 

 encircled with valley, which, in turn, 

 was circled with primulas, then Aaron 

 Ward buds, then forget-me-nots, etc., 

 circle after circle, blending from one 

 delicate coloring into another, the whole 

 being fringed with maidenhair fern. 

 To eliminate the oft occurring paper 

 collars, the piece was edged with a ruf- 

 fle of lace." 



Birds are the Latest. 



Another novelty observed by him was 

 a wicker bird cage. Each wicker bar 

 was outlined in tiny pink buds and 

 baby-pink silverine, showering around 

 it. The canary was there, of course. 



but was quite outshone by the scenery. 



A striking etfect was secured at a 

 recent dinner by a large black and 

 white basket, filled with flowers of a 

 black and white combination. Black 

 and white bows adorned it, and black 

 velvet, covered over with white lace 

 chiffon, forming a ruffle around the edge 

 of the basket, completed the study. 



In the larger decorations for altars 

 there is unbounded opportunity for 

 studies like these. Again Mr. Seligman 

 is ready with some descriptions of 

 "altars he has seen." 



"On one altar," he writes, "I saw a 

 sunburst of lilies that hung over the 

 white, satin-covered prayer desk, and 



Color Harmony. 



** A rare effect was obtained in an al- 

 tar decoration where the altar was en 

 tirely banked with towering plants and 

 lighted with a seven-candle candelabra. 

 Ranged about the sides were several 

 large Venetian baskets, filled with 

 brown-shaded hydrangeas, touched with 

 pink, together with outdoor, autumn 

 grasses, gathered from the woods. At 

 this wedding the omber effect was car- 

 ried out in the color scheme. The re- 

 sult was most pleasing. 



Crawfofd's Model Showing Anklet Bouquet. 



above it, great clusters of autumn 

 tinged hydrangeas, intermingled with 

 hundreds of pretty, fragrant white and 

 pink wistaria blooms. The bride's bou- 

 quet was of pink orchids and valley, 

 tied with duotone lace, having just a 

 hint of pink. The shower was of nar- 

 row silverine. The house decorations 

 consisted of dahlias, chrysanthemums 

 and gladioli. On the bride's table was 

 a unique, blue bird cage, mounted 

 above a mass of Aaron Ward roses and 

 so arranged that the canaries seemed 

 to be sheltered in an arbor of roses. 

 The roses were tied in streamer effect 

 with narrow, blue silverine, to match 

 the blue of the bird cage." 



NATIONAL FLOWER SHOW. 



Chairman George Asmus, of the Na- 

 tional Elower Show committee, has 

 called a meeting of the committee to be 

 held October 19, at the Bellevue-Strat- 

 ford hotel, Philadelphia, at 10 a. m. At 

 this meeting the schedules of the rose, 

 carnation, sweet pea and gladiolus so- 

 cieties will be completed and much 

 other business relating to the show 

 transacted. On the day previous to the 

 meeting members of the committee will 

 meet the chairmen and members of the 

 different local committees to discuss 

 details of the work of preparation for 

 the show, and if any member of the 

 trade has a suggestion to make either 

 in regard to schedule or anything else 

 bearing upon the conduct of the show, 

 it would be well to communicate with 

 the management in order that it receive 

 proper consideration. As all know, the 

 committee is composed 'of members of 

 the S. A. F., who are located widely 

 apart, thus being representative of dif- 

 ferent communities. Consequently it 

 is not possible to have frequent meet- 

 ings, and this opportunity to bring any- 

 thing before the committee at this meet- 

 ing should not be neglected. 



Preparations in general are well ad- 

 vanced and a great deal has .been ac- 

 complished. Space in the trade section 

 of the show is in good demand, reserva- 

 tions aggregating in value $6,000 or 

 more having been made even at this 

 early date. It is expected that every 

 foot of space available for trade ex- 

 hibits will be sold a long time ahead 

 of the show dates. The greenhouse 

 builders, plantsmen and others have 

 mads early selections of locations. But 

 a few of the choicer blocks of space are 

 left. 



The committee is now prepared to re- 

 ceive offers of special prizes from the 

 trade and from others whosd business 

 brings them in touch with enterprises 

 of this character. It need not be pointed 

 out that the publicity to be derived 

 from our special prize list is worthy of 

 consideration by all; and again, there 

 should be some feeling of pleasure re- 

 sulting from a helpful effort in any- 

 thing which will advance horticultural 

 interests. As the second preliminary 

 schedule will go out shortly after the 

 meeting of the National Flower Show 

 committee, donors of special prizes 

 should communicate their wishes to the 

 secretary witliout delay. 



The all-important business of selec- 

 tion of a design for the show poster 

 has been taken up by W. F. Therkildson 

 and his committee, and the result of 

 their efforts will be presented at the 

 forthcoming meeting. Some novel plans 

 for publicity are expected to be evolved 

 by this committee. 



The plantings on the plots outside of 

 Convention hall this summer have, as 



