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The Horists' Review 



OCTOBEB 14, 1915. 



Clfe Hill (EreBt Nurseru 



A. W. WARREN PROPRIETOR 



WEST COLUMBUS AVCNUI 



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■ ■1.1. »MONC 222. 



CORRY. PA. 



i 



October 6, 1915. 



Florists' Pub3.1ehing Co., 

 508 So. Dearborn St., 

 Chicago, 111. 

 Gentlemen:- / 



Enclosed pleaae find my check in settlement of adver- 

 tising account to date. 



I have learned something frota your paper that I never 

 knew previously, via: A banker pays you 4 per cent on your money 

 invested with him, but The Review pays 600 per cent, and more yet 

 if you have the goods, on money invested in its advertising space. 



Faithfully yours. 



create flower lovers that become flower 

 buyers. ' ' 



How to Get Publicity. 



In introducing the newly chosen di- 

 rector of press publicity for the fall 

 flower show, the toastmaster said many 

 complimentary things as to the energy 

 and force of that gentleman. These ex- 

 pressions seemed a bit strong at the 

 moment, but when Robert R. Brenton 

 rose to address the club, and his sharp, 

 dynamic utterance searched out every 

 corner of the room, they seemed quite 

 mild. In terse, punchy sentences he 

 gave those present some facts to jot 

 down on the tablets of their memories. 

 "Publicity," he said, "is the easiest 

 thing in the world to get, if you do your 

 part. You want publicity — the papers 

 want news. It's up to you to create 

 news. To do this you must do some- 

 thing that was never done before. The 

 flower show next month is your oppor- 

 tunity. ' ' 



The boutonnieres were Mrs. Charles 

 Russell roses from the greenhouses of 

 French & Salm, Union Grove, Wis. 

 Among the table decorations were vases 

 of Sunburst, Milady, Ophelia and Mrs. 

 Russell roses, tritoma and delphinium. 

 The. latter were from Vaughan's Green- 

 houses, Western Springs. 



The Business Session. 



The business session preceding the 

 banquet was brief, yet into it was 

 crowded much work of importance. 

 Secretary French reported that he had 

 collected during the last month more 

 than $300. Applications for member- 

 ship were received from Peter W. Ho- 

 f elder, 3720 Ward street; Clarence B. 

 Lemer, 3656 Ogden avenue, both of 

 Chicago, and F. J- Littlef ord. Downers 

 Grove, 111. The following were elected 



to membership: Otto Amling, Ernst C. 

 Amling and Herbert A. Amling, all of 

 Maywood; August A. Frega, Bellewood, 

 111., and John A. Evans, Richmond, 

 Ind. The following were reinstated: 

 A. C. Spencer, H. C. Wullbrandt, E. C. 

 Pruner, Henry Wehrmann, E. F. Win- 

 terson, Jr., and Charles Swanson, all of 

 Chicago, and Fritz Bahr, of Highland 

 Park. 



A communication from the Cleveland 

 Florists' Club, inviting the Chicago 

 club to send a bowling team to its fall 

 show, was referred to the sports com- 

 mittee. A communication was re- 

 ceived from John Young acknowledg- 

 ing his appreciation of the distinction 

 conferred upon him in electing him an 

 honorary member of the club. 



Even under the pressure of short 

 time, opportunity was made to discuss 

 the advisability of entering a bowling 

 team in the Chicago Mercantile League. 

 The question was decided aflirmatively 

 by vote and the details referred to the 

 committee on sports. 



MOTT-LY MUSINGS. 



Samuel Murray, of Kansas City, Mo., 

 in surveying the effect of his arrange- 

 ment of cibotium, cocos, Adiantum 

 Gloriosa and beautifully colored pineap- 

 ples, remarked that the display window 

 was the eye of the store and everything 

 else should be in harmony, bespeaking 

 the character of the establishment. An 

 enthusiastic patron declared that Mr. 

 Murray was an admirer of the Bard of 

 Avon, for the walls of the store were 

 an exact reproduction of the interior of 

 Anne Hathaway 's cottage. The whole 

 arrangement was splendid; the two pil- 

 lars ornamenting the icebox, the ascent 

 into the sanctum, and, last but not 



least, the descent into the basement, 

 which underlies the vault of a bank 

 next door. The merry jingle of golden 

 coin can be heard when all is quiet, 

 but that is not often, for business has 

 been unusually brisk. I was just in 

 time to see Miss Hayden putting the 

 finishing touches on some fine funeral 

 pieces. A basket of Beauties and a 

 piece composed of white delphiniums 

 and white chrysanthemums were par- 

 ticularly pleasing to the eye. The 

 crowning piece was a full-sized casket 

 cover, with the center arranged as a 

 mound and composed of Russells, cat- 

 tleyas, valley and ferns. The price to 

 be charged was given me in a whisper, 

 for only thus could it be imparted. A 

 trip to the greenhouses disclosed a 

 splendid lot of begonias, among them 

 the new variety, Mrs, J. A. Peterson, 

 in a condition that would delight the 

 Wizard 6f Westwood. Poinsettias and 

 peppers were numerous. Nothing but 

 plants are grown and Colonel Shays has 

 ample scope to show his skill in this di- 

 rection. Arthur Newell has no houses, 

 but he keeps an eye on the market for 

 the best material, with which his splen- 

 did store is well supplied. Messrs. 

 Newell and Murray are joint owners 

 of a ranch in the Texas Pan Handle, 

 but do not wish to be classed as Texan 

 panhandlers. 



Robert S. Brown, of Kansas City, 

 says he could have used 5,000 Rex be- 

 gonias if they had been available. He 

 hopes some enterprising craftsman will 

 grow a good, healthy stock for next 

 year. Mr. Brown has occupied the 

 same spot for many years and intends, 

 eventually, but not now, to retire to 

 his farm. 



The W. L. Rock Flower Co., of Kansas 

 City, is making a fine display of a group 

 of crimson cockscomb, surrounded by 

 greens. 



The George M. Kellogg Co., of Kan- 

 sas City, is receiving some excellent 

 stock from Pleasant Hill. Store Man- 

 ager Parker says business is good. 



Leon Foster, manager for Furrow & 

 Co., Oklahoma City, invited S. S. But- 

 terfield and myself to the weekly lunch- 

 eon of the advertising men connected 

 with the leading stores of the city. 

 The informal talk that followed was in- 

 teresting and impressed me more than 

 ever "with the wisdom of advertising 

 one's goods in the trade journals. Mr. 

 Butterfield gave a stirring talk on be- 

 half of the Civic Improvement Associa- 

 tion. 



C. P. Mueller, of Wichita, Kan., has 

 executed some pretty effects in the car- 

 pet bedding in the interior of the Ex- 

 position building. The most elaborate 

 setting is a wheat field, showing the de- 

 velopment of wheat from the stubble 

 to the finished product. Standing at 

 either end is an exact reproduction of 

 a Dutch windmill. Many plants and 

 cut flowers adorn the various exhibits, 

 but wheat is everywhere; even the 

 electric poles on the streets are cov- 

 ered. The wheat was woven by the 

 Mueller staff before it was placed on 

 the poles and stores. 



The Hubbard Seed Store, of Topeka, 

 Kan., secured six first premiums at the 

 state fair. Competition was spirited. 

 Arlo Hubbard, recently with W. W. 

 Barnard Co., has charge of the green- 

 houses and is sending in some well 

 grown stock. A shortage of French 

 bulbs is reported, several consignments 

 having gone down with the steamer 

 Arabic. W. M. 



