The Florists' Review 



October 14, 1915. 



CtWYSANTHEMUMS ARE COMIHB 



WHAT WILL YOU PUT THEM IN? 



This basket, No. 230, has been made for just this purpose. 

 Will hold from, 2 to 4 dozen Mums. By trimming with 

 Greens and a bow of Ribbon to match the flowers, they 

 make one of the most attractive baskets eyer offered. Made 

 in three sizes. Ihey are boiind to inaease your sales. 



Can be had in the High-Polished Neidinger finish, tinted in 

 either Green, Ivory, Blue or Pink. 



NOTE THE SIZES AND PRICES 



No. 2 



230-1 $1.25 230-2 $1.75 230-3 $2.50 



26 inches high 87 inches hish 4 ft. 6 in. high 



These Baaketa Contain Water-ttcbt Tin Containers 



THE HOUSE OF MERIT 



JOS. G. NEIDINGER CO., 130911 N. 2nd St., Pldladelphia, Fa. 



Mrntloa Tbe Rerlew when yon write. 



THE FLORISTS' SUPPLY HOUSE OF AMERICA 



RED SPECIALTIES 



QUALITY RUSCUS goes farther at the same price than ordinary Ruscus offered to the trade; bright red; one pound 

 goes as far as two pounds of any other. 



OUR FRENCH RED IMMORTELLE WREATHS haye arriyed; all sizes, at less than war prices, which means 

 a selling value of under 25%. 



H. BAYERSDORFER & CO."" ^'"p^T^'.'ILp..*. p«. 



Mention The Review when you write. 



overtime on the bulb orders, which are 

 surprisingly heavy this season. Some 

 of the German flower seeds are arriving. 



The Philadelphia Wholesale Florists' 

 Uxchange has put in a new icebox. Al- 

 bert Goldberg is associated with the 

 firm. 



Unaka is the foremost pink chrysan- 

 themum of the day. It is the only 

 variety of its color to be had in quan- 

 tity. Chrysolora is the leading yellow; 

 Comoleta is just coming into bloom. 

 Well grown Polly Eose and Glory of 

 Pacific are more plentiful. Phil. 



EOCHESTEB, N. Y. 



The Market. 



There was a general good feeling all 

 around last week, because business 

 showed a great improvement. Instead 

 of the former conditions, when benches 

 were heaped up with outdoor stock, 

 everything moved nicely and cheap 

 stock was practically out of the ques- 

 tion. As there is nothing except a few 

 dingy asters, candytufts and coreopsis 

 from outdoors, we are relying entirely 

 on greenhouse stock. The demand for 

 roses was exceptional last week. The 

 roses have been in splendid condition 

 of late, the cooler weather having ben- 

 efited them greatly. American Beau- 



ties are good and have a rich color. 

 Easter lilies are neither plentiful nor 

 so good as they might be. Callas are 

 scarce. Valley is in better demand and 

 is good. Carnations are not up to their 

 usual condition, but they are improv-^ 

 ing. They are not overplentiful. Jap- 

 anese lilies were useful last week for 

 funeral work. Tuberoses are excellent 

 and sell fairly well. A few bachelor's 

 buttons and forget-me-nots are handy 

 in corsage and basket work. Orchids 

 and gardenias are good and sell well. 

 Fine consignments of yellow and white 

 chrysanthemums arrive each day and 

 are quickly disposed of. Dahlias in 

 many shades and varieties were the 

 feature of the week. They have been 

 of first quality, but not too plentiful. 

 There is plenty of green stock for all 

 demands. 



Various Notes. 



The new flower shop on East avenue, 

 of which Edwin C. Armbrust is pro- 

 prietor, had its formal opening last 

 week. There is every indication that 

 the business will be a success. There 

 were numerous flower gifts for the 

 opening, one handsome vase of Amer- 

 ican Beauties coming from the store 

 force of S. A. Anderson, of Buffalo, 

 where Mr. Armbrust was employed for 

 some time. The store is artistic in its 



appointments, the walls being done in 

 silver gray, and the desks, tables, 

 screens, etc., are finished in fumed oak. 

 The refrigerator, a McCray, is in white 

 enamel. A number of friends and 

 acquaintances visited the store during 

 the opening week. 



The extensive alterations at the store 

 of H. E. Wilson, 88 East Main street, 

 have been completed. A large window 

 graces the front of the store, the en- 

 trance being at the side. The window 

 has a tiled floor of green and white de- 

 sign. Large mirrors give length to the 

 window. At the top of the window is 

 trelliswork, worked into a diamond de- 

 sign. Strong reflectors add to the ef- 

 fect at night. The color scheme through- 

 out the store and window is green and 

 white. 



Ernest F. Hoehl, of S. S. Skidelsky 

 & Co., Philadelphia, was in town last 

 week. 



The largest stock of bulbs that ever 

 came to Rochester is on display at 

 James Vick's Sons' store. The com- 

 pany reports business as being un- 

 usually brisk, aside from the many mail 

 orders. At the farm, the work is heavy. 

 Most of the seeds from the annuals 

 are being taken care of. The crop is 

 large. 



Harry E. Bates is away on a busi- 



