

44 



The Florists' Review 



OCTOBEB 14, 1915. 



w 



12 



PAGES OF BETAILEB8' OASDS 



TMs department for tlie carda of 

 Leading Betall Florists — those flo- 

 rists who have the facilities for fllUng 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 Telopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep oil increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let| 

 your customers know yon I 

 can perform this service] 

 for them. To receive your I 

 share — well, The Beview's department 

 for Betailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is 

 for one-inch space. Other spaces in 

 proportion. 



Why not send your order today — ^now 

 — before you forget it? 



^vod ^^ l^cibor, 



Mtli 



.#loti8t... 



•oilc Mi AirilaMr Im. 



StlMril,/Bo., September 5. 



Florist*' Review, 

 Chicago, 111. 



Gentleaen:- :^ ^< 



During the eiX MONTHS from Uarch 4 to September 4 

 I have received from other florlete, by nail, telegraph or 

 cable, ordere to the amount of ?515.35 ae a reeult of my ad- 

 vertisement In the Retailers' department of The Review, with 

 the allowance to senders the record for SIX MONTmS Is: 



Value of ordere received- $513.35 



Leas 30$ allowed eenders 103.60 



Net value of orders for SIX MONTHS-- 410.65 



It should be noted that this showing covers the 

 DULL 8DMMER UONTHS, when any addition to a Florlsts'e busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter. 



Respeotf/ 



^^^U^^^ 



^ 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member Floriata' Telegraph Delivery 



HOUSTON. TEXAS 



''Forestdale'' 



The Flower Shop 



S«v«ii Entries — Flv« Prizes 



A Card This Size 



Coats Only 70o per Week 

 on Tearlr Order 

 It woaki keep yonr name and your facilities 

 before the whole trade. 



A half-lnoh card costs only 8Sc per week ea 

 Tearly order. 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florlats' Telecraph Delivery. 



langrioral& Nursery Co., ;Sii' 



Write or wire headqnarterB for flowers for Texas, 

 Oklahoma, Louisiana. New Mexico. No orders too 

 large, cone too small. 



TEXAS 



Dallas floral Co. 



DALLAS, TEX. 



H. F. 6B£Y£, Prop. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Member Florists' Telecraph Delivery Ass'n 



ARTHUR r. CRABB 



GRAND RAPIDS, MICH. 



Prompt 8«rylo« to any point In Mlclilcao 



NEWARK, N. J. 



The Market. 



Prices were high for most flowers in 

 the wholesale market last week. Chrys- 

 anthemums were more plentiful. A 

 greater number of varieties were 

 shown and the flowers were of better 

 quality. The poorest blooms cost $1.50 

 to $2 a dozen, wholesale, and the bettelr 

 flowers $3 and $4 a dozen, with some 

 of the fancy flowers going above that.' 

 Carnations were of better quality and 

 more plentiful, though not yet so 

 abundant as they will be in a few 

 weeks. These cost 3 cents and 4 cents 

 each in the wholesale market. 



Eoses were fairly abundant and of 

 good quality. Easter lilies were numer- 

 ous and brought good prices. Cocks- 

 comb was displayed in several stores. 

 Asters are still coming into the mar- 

 ket, but each week they are deteriorat- 

 ing in quality. Some of the retailers 

 are decorating their windows in part 

 with wild flowers and autumn foliage. 

 Orchids are more plentiful and are a 

 feature in the window displays of sev- 

 eral florists. 



Inquiries are being made regarding 

 the filling of fern dishes for winter and 

 the filling of winter window-boxes. 

 Firms that deal in bulbs are display- 

 ing and advertising them prominently. 

 Some florists are also pushing the sale 

 of small nursery stock suitable for fall 

 planting. 



Various Notes. 



At the first regular fall meeting of 



8CHRoerej» 



**• SeOroailway *• 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Ciner Bnadwiy & Gratiot Are., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 



nWHEELIWG, 



1 WEST VIRGINIA AND EASTERN OHIO P0INT3U 



DAY AND NIGHT SERVICE 



FORBES&DONAHEY 



* \1\'L MARKET ST. « 



J. B. GOETZ SONS 



SAGINAW, MICH. 



or any City in Michigan 



IMIi^HIAJiiy ORDERS WILL BE CARF- 

 iTli^niUAni FULLY OARED FOR BY 



HENRY SMITH 



VTholesale and Retail Florist of Gbrand Baplds 



BAHLE CREEK. MICHIGAN 



S. W. COQQAN, Florist 

 It WOT MAIM OTIWT 



Member Florists' Telegraph Delivery Am'n. 



DETROIT and VICINITY 



L BtBk rteii a..^'^pK?''~'isj Bitii St 



