12 



The Florists' Review 



October 21, 1915. 



of photographs of his own debutante 

 novelties. 



For the live florist practices what he 

 preaches. 



One of Mr. Pochelon's debutante ar- 

 rangements is a leghorn hat trimmed 

 with cypripediums, phalsBnopsis and rib- 

 bon, making a pleasing although not 

 altogether novel departure from the con- 

 ventional style. The difficulty with the 

 creation of novelties in the retail flower 

 business lies in the fact that the new 

 idea, worked out, is more likely than 

 not to be a freak arrangement — inter- 

 esting, from the point of view of the 

 customers, but not salable in any 

 quantity. 



For wealth is conservative, and the 

 best flower buyers are wealthy. 



Mr. Pochelon's "Little Debutante of 

 1812" is a more original conception and 

 one that, displayed in his show win- 

 dow, is doing more than a little to in- 

 crease the sale of debutante flowers, 

 even though a good many of the cus- 

 tomera drawn by the suggestion into 

 purchasing prefer the established type 

 of bouquet. In making the debutante 

 of 1812 a doll head is used, fastened on 

 the wire frame of a wedding bell, which 

 is filled with moss, with one of the Kift 

 vases embedded in it for the stem of 

 the bouquet. The flowers are added 

 after the fluffy-ruffle skirt. The colors 

 ordinarily are white, pink, deep pink, 

 soft blue and nile. By placing the ar- 

 rangement in a choice fern dish its 

 safety is assured. 



For the man who neglects to provide 

 against moisture and rough handling 

 loses out. 



No doubt there are a large number 

 of retailers in The Keview family who 

 have devised original arrangements of 

 debutante flowers and the publication 

 of the pictures will serve to still fur- 

 ther stimulate the creative faculties 

 of those who are in position to try out 

 their ideas. The Review will be pleased 

 to receive photographs for reproduction 

 and discussion. 



For The Review is the forum in which 

 the trade debates its problems. 



tures these words are flashed upon the 

 screen: ''These pictures were photo- 

 graphed on the farm of Arthur Cowee, 

 gladiolus specialist, near Berlin, N. Y. " 

 JSome publicity! 



FIVE MILLION VISITORS. 



If Arthur Cowee, of Berlin, N. Y., 

 were to remark that by Christmas time 

 more than 5,000,000 people will have 

 seen his gladiolus fields of last sum- 

 mer, his audience would be sorely 

 tempted to disbelieve him. But Mr. 

 Cowee would be absolutely correct in 

 his statement. How he will attain so 

 vast a publicity will become apparent 

 at once. 



A troupe of motion picture actors 

 descended on Mr. Cowee 's farm last 

 summer and spent ten days there film- 

 ing a 4-reel photoplay, entitled ' ' Gla- 

 diola. " In due course of time the films 

 have been developed and are now be- 

 ing shown throughout this country and 

 in Europe. According to statistics, 

 every motion picture is witnessed by 

 more than 5,000,000 movie fans. Con- 

 sequently, Mr. Cowee 's gladioli will be 

 displayed before as many people as 

 there are in the city of New York. 



As the plot of the play is unfolded 

 upon the screen, the spectator sees Mr. 

 Cowee 's acres of gladioli, nestling 

 among the green hills of northeastern 

 New York. The splendid photography 

 also pictures Mr. Cowee 's spick-and- 

 span home, his playful kittens and even 

 his cows. At the beginning of the pic- 



BUSINESS EMBARRASSMENTS. 



New York, N. Y. — A petition in 

 bankruptcy has been filed against 

 Julius O. and J. Frederick Hanft, com- 

 posing the firm of Hanft Bros., at 684 

 Madison avenue, by these creditors: 

 New York Cut Flower Co., $2,009, and 

 Joseph J. iLevy, $447. The business is 

 one of the oldest of its kind in the 

 city, having been established in 1850, 

 and the present partners succeeded to 

 it in 1893. They catered to a society 

 trade. Assets are estimated at $3,000. 

 Judge Hand has appointed Frederick C. 

 Leubuscher receiver under a bond of 



Orchids for the Debutante. 



$500. It is stated that for some months 

 Julius O. Hanft, one of the partners, 

 has been in California. 



AMERICAN ROSE SOCIETY. 



The executive committee of the 

 American Rose Society held a meeting 

 in New York October 11, President 

 Pennock presiding. The matter of the 

 annual bulletin with the proceedings 

 for 1915 was gone over, with the idea 

 of making improvements in this publi- 

 cation, and the J. H. McFarland Co., of 

 Harrisburg, Pa., made a proposition to 

 issue it in a much better form than here- 

 tofore. This proposition was accepted 

 and the next issue will come out after 

 January 1, embodying the transactions 

 of the year and containing colored illus- 

 trations. 



The matter of cost of affiliated mem- 

 bership was taken up in detail. At pres- 



ent the affiliated membership is 10 cents 

 per member. After careful considera- 

 tion it waa moved that the associate 

 membership be changed from 10 cents to 

 25 cents per member, this change to be 

 put into effect January 1, 1916. 



The premium list for the exhibition 

 of 1916, to be held at the National 

 Flower Show in Philadelphia, from 

 March 25 to April 2, was submitted and 

 gone over carefully, covering roses in 

 pots and tubs, table decorations, blooms 

 by commercial growers and blooms by 

 private growers. The total amount of 

 premiums to be awarded is $2,500. A 

 special prize of $10 is offered for the 

 prettiest exhibition of roses, the winner 

 to be decided by a vote of the lady 

 visitors. The final adjustment of the 

 schedule of prizes was referred to a 

 committee composed of Messrs. Pen- 

 nock and Reuter. 



C. T. Tansill, of the Washington Test 

 Garden Committee, tendered his resig- 

 nation and it was moved that William 

 F. Gude, of Washington, D, C, be ap- 

 pointed to fill the vacancy. Mr. Gude 

 has accepted the position. A new rose 

 was reported for registration and was 

 referred for proper consideration. 



The Cleveland flower show, to be 

 held November 10 to 14, was discussed 

 and arrangements made to call a regu- 

 lar meeting of the society at that time 

 for the consideration of any matters 

 pertaining to the best interests of the 

 society. 



The Cleveland flower show has placed 

 at the disposal of the American Rose 

 Society the sum of $700 in prizes. There 

 has been added to that a special prize 

 of $25 by Robert Scott & Son, of 

 Sharon Hill, Pa., for fifty blooms of 

 Killarney Brilliant rose. A. N. Pier- 

 s n. Inc., offers $25 for the best fifty 

 blooms of Rose Hadley, and Benjamin 

 Hammond offers a cash prize of $10 

 for the prettiest exhibition of roses, 

 the winner to be decided by vote of the 

 lady visitors. A" silver cup is offered 

 by the iLamborn Floral Co., of Alliance, 

 O.; a silver medal by Vaughan's Seed 

 Store, of New York and Chicago, and 

 $10 in cash by W. Atlee Burpee & Co. 



The judges for the American Rose 

 Society at- the Cleveland show will be 

 Emil Buettner, of Park Ridge, 111., and 

 John H. Dunlop, of Richmond Hill, To- 

 ronto, Ont. 



Benj. Hammond, Sec'y- 



GLADIOLUS SOCIETY OF OHIO. 



An adjourned meeting of the Gladi- 

 olus Society of Ohio will be held in con- 

 nection with the flower show at Cleve- 

 land, November 12, at the call of the 

 president. An election of officers, the 

 naming of the time and place of the 

 next flower show, and other matters of 

 importance are to be disposed of at this 

 meeting. Wilbur A. Christy, Sec'y. 



F. T. D. TO MEET. 



The Florists' Telegraph Delivery will 

 hold a meeting November 11 at 9 a. m.,. 

 at the Hotel Statler, Cleveland, O. 

 Albert Pochelon, See'y. 



Houston, Tex. — Premium lists for the 

 fall flower show, to be held at the 

 Auditorium November 17 to 20, have 

 been mailed to the prominent growers 

 of the United States. A considerable 

 amount of floor space already has been 

 engaged, principally by florists outsidt- 

 Texas. 



