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24 



The Florists' Review 



OCTOBIB 21, 1916. 



EBtobUshed. 1897, by O. L. GRANT. 



Pabllshed every Tbaraday by 

 The Florists' Publishing Ck)., 



S30-560Oaxton Bulldingr, 



BOe South Dearborn St., Ohlcatro. 



Tele., Wabash 819S. 



Regrlstered cable addreos, 



Florvlew, Chicago. 



Entered aa second class matter 

 Dm3. 8. 1891 . at the post-office at Ohl- 

 caffo. 111., under the Act of filarch 

 8. 1879. 



Subscription price, fl.OO a year. 

 To Oanada, $2.00; to Europe, IS.OO. 



Advertising rates quoted upon 

 request. Only strictly trade ad> 

 yertlsinff accepted. 



r» ■ ■ ■ ■ » ^rw" 



TTITir 



NOTICE. 



It is impossible to g^uarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AXERIOAN FLORISTS. 



Inoorporated by Aot of Oonrresa, Marob 4, 1901. 



Offlcsrs for lOlB: President. Patrick Welch, 

 Boston; Tlce-president, Daniel MacRorle, San 

 IVanclsco: secretary. John Toang, 53 W. 28th 

 St., New York City; treasurer. W. F. Kasting, 

 Bnffaltt 



Offlcers for MIO: President. Daniel MacRorle. 

 San Francisco: vice-president, R. 0. Kerr, Hons- 

 toB, Tex. Secretary and treasurer as before. 



Thirty-second annual convention, Houston, 

 Texas, August 15 to 18, 1016. 



Business is decidedly better than it 

 was a year ago, but collections are not 

 noticeably easier. 



The unusual height attained this sea- 

 son by most of the chrysanthemums is 

 attributed to the cool, damp summer. 



A NOTEWORTHY factor in the business 

 is the large number of weddings now 

 taking place on Saturdays, otherwise 

 quite generally the florists' busy day. 



If your store is to be considered at all 

 up-to-date you must have several cages 

 of canaries in it, and perhaps a number 

 of the little songsters loose in the show 

 house. 



The early chrysanthemums have re- 

 turned the growers decidedly better 

 money than was obtained last season. If 

 the mid-season and later sorts pay as 

 well everyone will be happy. 



When first frosts crowd greenhouse 

 space there always are large stocks of 

 ferns, worked up in summer, that are 

 pressing for a market. Next spring there 

 will be a different story, for then the 

 buyers will be hunting Bostons. 



IMMORTELLES. 



The steamer from Marseilles that ar- 

 rived at New York October 15 brought 

 126 cases of immortelles, 34 cases for 

 A. Herrmann, 63 cases for H. Bayers- 

 dorfer & Co., and 29 cases consigned to 

 a forwarder. 



The supply, while thought to be equal 

 to the needs of all the markets that 

 are open this year, is slow in coming 

 forward. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 



Lee, W. S.. New York. N. Y. 

 Tulis, James, South Sudbury, Mass. 

 Saling, J. W., Rahway, N. J. 

 Zetlitz, R., Lima, O. 

 Tansey, Thomas, Philadelphia, Pa. > 

 Rohrer, H. D., Lancaster, Pa. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



OCTOBER IS GOOD. 



Business has been unusually good for 

 October and there are quite a few 

 growers who will find the month the 

 best they have had in more than' sijeeba'i 

 better even than the months that 'kkw 

 special flower days. While not all can 

 say October is better than last Decem- 

 ber, compared to last year's October 

 business, the increase is most encourag- 

 ing; the season promises unusually 

 well. 



The most satisfactory feature of the 

 month's business is that practically 

 everyone seems to be sharing in it. Re- 

 ports from all the principal cities tell 

 much the same story — demand is so 

 brisk that prices are not only much 

 better than at this time last year, but 

 they are even better than at this sea- 

 son in normal years and the growers 

 who are cutting anything like their 

 usual crops are recouping some of the 

 losses of the preceding months. 



of wheat, almost a quarter billion bush- 

 els of barley, and a hundred million 

 tons of hay, if the twenty million esti- 

 mated tons of wild hay, a crop not here- 

 tofore reported upon, be included. 



According to the reports received by 

 the department, prospects improved 

 during September for all of these crops. 

 The conditions during the month were 

 generally favorable to the maturity of 

 growing crops, to harvesting and to fall 

 plowing. The proportion of warm and 

 sunny days was higher than in prior 

 months, though there were rather gen- 

 eral storms toward its close. The mois- 

 ture for the month was normal or .be- 

 low, except in portions of the northr'^ap- | 

 tral states, particularly the northern 

 tier. The droughty conditions in some 

 gulf and western states were relieved 

 by late rains in most states affected. 

 Frost did little damage, except in por- 

 tions of the extreme northern states. 



la 



NEXT WEEK'S WEATHER. 



HELP FOR FATHER SCHOENER. 



The Portland news-letter this week 

 reports the destruction by fire October 

 9 of the church, residence and garden 

 of Father Schoener, of Brooks, Ore. 

 Rose growers know Father Schoener as 

 an indefatigable hybridizer, whose col- 

 lection numbered varieties from every 

 continent, and who has produced as high 

 as 120,000 hybridized rose seeds in one 

 season. ^ 



Robert Pyle, of Conard & Jones Co., 

 West Grove, Pa., asks The Review to 

 open its columns for the appeal in his 

 behalf. "If you find it possible to 

 make editorial mention regarding this 

 I shall certainly appreciate it, as will 

 also Father Schoener, for whom I am 

 sure that every good-hearted florist 

 will be glad to do what he can," 

 writes Mr. Pyle, who says: 



"Send your contributions to S. S. 

 Pennock, president of the American 

 Rose Society, 1618 Ludlow street, Phila- 

 delphia, Pa., who will acknowledge and 

 forward same. May your response be 

 prompt. Thank you." 



CROP CONDITIONS. 



With good grain crops florists in gen- 

 eral are assured a prosperous season, so 

 it is a satisfaction to note the estimates 

 of the Department of Agriculture for 

 October 1, which show record crops of 

 wheat, oats, barley and hay, and a corn 

 crop closely approaching the record. 

 The returns to the department indicate 

 a productiOTi of approximately three bil- 

 lion bushels of corn, one and a half bil- 

 lion bushels of oats, one billion bushels 



'H^ Weekly weather forecast, is- 



^^^^ sued by the U. S. Weather 

 1^^^^ Bureau, Washington, D. C, for 

 1^^ the week beginning Wednes- 

 ' day, October 20, 1915: 



For the Region of the Great 

 Lakes — There will be rain 

 October 20 over the northern 

 portion of the upper Lake dis- 

 trict, extending that night and 

 October 21 throughout the Lake region 

 generally. After October 21 the weather 

 will be generally fair, with somewhat 

 lower temperatures for a day or two. 



For the Upper Mississippi Valley and 

 Plains States — With the exception of 

 local rains October, 8Q i^ .-It© upper 

 Mississippi and lower Missouri valleys, 

 the weather will be generally fair dur- 

 ing the week, although unsettled weath- 

 er is again probable over the extreme 

 northwest toward the end of the week. 

 It will be somewhat cooler October 20 

 in the northwest, and on October 21 

 in the upper Mississippi valley. 



For the Ohio Valley and Tennessee — 

 Fair weather October 20 and 21 will be 

 followed by rain about October 22, and 

 by generally fair weather during the 

 remainder of *he week. Temperatures 

 will be somewhat above the seasonal 

 average during the grfeater part of the 

 week. 



For South Atlantic and East Gulf 

 States — Rain October 20, probably con- 

 tinuing October 21 along the South 

 Atlantic coast. Otherwise generally fair 

 weather will prevail during the week. 

 Temperatures will be moderate. 



For the West Gulf States — Generally 

 fair weather is indicated for the week, 

 with moderate temperatures. 



CHICAGO. 



The Market. 



The Chicago market, though still 

 anomalously short for this time of the 

 year, is appreciably easier than it was 

 last week, and a few more days of 

 warm weather would quite probably re- 

 sult in a plethora, of chrysanthemums 

 at least. Demand was far in excess of 

 supply the latter part of last week, 

 but the bad weather October 17 caused 

 a noticeable cessation in the call, 

 though not enough to interfere with the 

 market's clearing. The present week 

 opened with a short, firm market and 

 a quiet demand that proved sufficient 

 to take care of all receipts. 



